eMailMax 8/10/13 : Page 1

ECRWSS Local Postal Customer www.lapitarestaurant.com | ph: (269)982-0982 2019 Niles Rd, St. joseph Mi 49085 Mediterranean Cuisine Paper. News Your Good www.MailMaxOnline.com POSTMASTER: Please deliver on August 10, 2013 August 10, 2013 Volume 14, Ver. 32 Saturdays, and from noon until 10pm every Sunday. Check out the much anticipated new Round Barn Public House this weekend while you’re out and about! Back when I first told you about the sub-stantive makeover for the folks at Little Caesars Pizza on M-139 in Benton Harbor, wherein they flipped sides of the building they have long occupied, I also told you about plans for the other half of the building. Well, sorry folks, but it turns out that the neighbor business who tipped Moody on The Market MOODY Continued from page 1 Pat B arber shopping at Aire-Wae Barbers in the heart of downtown St. Joseph con-tinues to evolve, but one thing will definitely remain constant…you will still be able to get a haircut at the corner of State & Elm for the foreseeable future! For decades, the Aire-Wae lineup consisted of Mike, Ernie, and Gerry. According to longtime customer Ron Scudder we almost ended up with an empty shop at that corner. The sad news of Mike’s death this past spring was a shock to many of the barbershop’s clientele. When the Aire-Wae lease from building owners at the Twin Cities Camera Club expired at the end of July, Ernie decided to retire his grooming tools and enjoy life as a full-tilt retiree. Since Gerry was planning to move to a part-time status, the shop was in serious jeop-ardy until the crew from Sandman Barbershop in Southtown rode to the rescue. The Sandman crew picked up the lease renewal plan, have ensconced new barber Bryan Russell behind one of the chairs, and will add a third barber soon to round things out with Bryan working full-time, Gerry going to part-time, and the new arrival taking on the third chair. According to Mr. Scudder, everything else will remain the same. The shop will continue to bear the Aire-Wae name, the hours will remain the same, and the phone number is still 983-6812. You can find the shop at the south end of the central business district at 424 State Street, across from Sanitary Cleaners. Best of luck to all players involved in saving a landmark institution that has served thousands of customers over the years. The crew at The Orchards Mall is happy to welcome a new family-fun oriented business to their line-up. Colby Event Services has launched Colby Bounce Central, an indoor inflatable bounce facility for kids 12 and under in the mall. It’s a family owned and operated business that is rapidly becoming one of the fast-est growing party-rental companies in the region. The new facility features inflatable slides, obsta-cle courses, bounce houses and more. They had all the best intentions of opening quietly in order to facilitate a smooth start up for new employees, and the traditional “work out some of the bugs” before going full speed ahead. We all know how rapidly the word gets around Michigan’s Great Southwest , and sure enough…less than 24 hours after surreptitiously unlocking the front door, the cast and crew at the brand spanking new Round Barn Brewery Public House in downtown Baroda was nearly full to capacity. It’s not likely that that scenario will change anytime soon as the word continues to spread that Chris Moersch now has flowing taps at the Public House situated at 9151 First Street in Baroda . Chris and the Moersch family have been working on the new hot spot for months now and they opened up shop with fully 20 beers on tap. For now the house is offering just the bar section and only beers. Their target M oody is to add their noteworthy line up of Round Barn and Free Run Cellars wines as well as their widely acclaimed spirits over the next several weeks, and if the current pace of progress contin-ues, they will open up their kitchen by October. For now the signs tell us to watch for “Food coming this fall.” A sizable beer garden right up front anchors the Public House along First Street, and inside an amazing steel-topped bar Dr. Robert Flood O.D., P.C. races some three dozen feet at the center of the Eye Injury -Glaucoma Dry Eyes -Infections Dr. Flood’s VISION CENTER The Area’s Premier Sunglasses Dealer bright and airy house. I’ve always admired the craft brew industry for the creative names they come up with for their products, and Round Barn is no exception as they tee-up such offerings on tap as Bob’s Your Uncle…Oronoko Cocoa Stout…Oh Rye Goodness, and even Catharsis, which is a Russian style imperial stout that has been aged in bourbon barrels. For now, you’ll find the Round Barn bar-keeps in the house Mondays through Thursdays from 3 until 10pm…from noon until 11pm on Fridays and Now Carrying Men & Women’s Oakley & Coasta Golf Shirts me to was a Archit Caesar the rem help co trarily nage f that sp was dr buildin retaile was de half. B ever en ing, an lease t compl fully r adorn enjoy. for a d ness o the piz The m campa entire state in from Associ state sa the 4 th proper 75-per paign *Some restrictions apply Continued from page 9 return on investment in the neighborhood of $5.76 in revenue for every dollar invested in the award winning national advertising program. Record numbers of out-of-state visitors continue to show up on our doorstep. In fact, last year the summer promotion alone attracted 3.8 million visitors from beyond our state’s borders, repre-senting an increase of nearly 600,000 tourists. With spending by those folks tabbed at more than $1.1-billion dollars, the state generated an MOODY *Some restrictions apply additio one o Berrie the ent J studen other t ture fi you… been i worke 2603 Niles Ave., St. Joseph, MI • www.govision.com MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 269-408-8762 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Hardings • Martin’s • Ace Hardware • Great Clips • Papa Murphys • Jets Pizza • Tractor Supply Inserts may vary by Zip Code Inserts & Promotions Continued on page 9

Moody On The Market

Moody

Barber shopping at Aire Wae Barbers in the heart of downtown St. Joseph continues to evolve, but one thing will definitely remain constant…you will still be able to get a haircut at the corner of State & Elm for the foreseeable future! For decades, the Aire-Wae lineup consisted of Mike, Ernie, and Gerry. According to longtime customer Ron Scudder we almost ended up with an empty shop at that corner. The sad news of Mike’s death this past spring was a shock to many of the barbershop’s clientele. When the Aire-Wae lease from building owners at the Twin Cities Camera Club expired at the end of July, Ernie decided to retire his grooming tools and enjoy life as a full tilt retiree. Since Gerry was planning to move to a part-time status, the shop was in serious jeopardy until the crew from Sandman Barbershop in South town rode to the rescue. The Sandman crew picked up the lease renewal plan, have ensconced new barber Bryan Russell behind one of the chairs, and will add a third barber soon to round things out with Bryan working full time, Gerry going to part-time, and the new arrival taking on the third chair. According to Mr. Scudder, everything else will remain the same. The shop will continue to bear the Aire Wae name, the hours will remain the same, and the phone number is still 983-6812. You can find the shop at the south end of the central business district at 424 State Street, across from Sanitary Cleaners. Best of luck to all players involved in saving a landmark institution that has served thousands of customers over the years.<br /> <br /> The crew at The Orchards Mall is happy to welcome a new family-fun oriented business to their line-up. Colby Event Services has launched Colby Bounce Central, an indoor inflatable bounce facility for kids 12 and under in the mall. It’s a family owned and operated business that is rapidly becoming one of the fastest growing party-rental companies in the region. The new facility features inflatable slides, obstacle courses, bounce houses and more. <br /> <br /> They had all the best intentions of opening quietly in order to facilitate a smooth start up for new employees, and the traditional “work out some of the bugs” before going full speed ahead. We all know how rapidly the word gets around Michigan’s Great Southwest, and sure enough…less than 24 hours after surreptitiously unlocking the front door, the cast and crew at the brand spanking new Round Barn Brewery Public House in downtown Baroda was nearly full to capacity. It’s not likely that that scenario will change anytime soon as the word continues to spread that Chris Moersch now has flowing taps at the Public House situated at 9151 First Street in Baroda. Chris and the Moersch family have been working on the new hot spot for months now and they opened up shop with fully 20 beers on tap. For now the house is offering just the bar section and only beers. Their target Is to add their noteworthy line up of Round Barn and Free Run Cellars wines as well as their widely acclaimed spirits over the next several weeks, and if the current pace of progress continues, they will open up their kitchen by October. For now the signs tell us to watch for “Food coming this fall.” A sizable beer garden right up front anchors the Public House along First Street, and inside an amazing steel-topped bar races some three dozen feet at the center of the Bright and airy house. I’ve always admired the craft brew industry for the creative names they come up with for their products, and Round Barn is no exception as they tee-up such offerings on tap as Bob’s Your Uncle…Oronoko Cocoa Stout…Oh Rye Goodness, and even Catharsis, which is a Russian style imperial stout that has been aged in bourbon barrels. For now, you’ll find the Round Barn bar-keeps in the house Mondays through Thursdays from 3 until 10pm…from noon until 11pm on Fridays and Saturdays, and from noon until 10pm every Sunday. Check out the much anticipated new Round Barn Public House this weekend while you’re out and about! <br /> <br /> Back when I first told you about the substantive makeover for the folks at Little Caesars Pizza on M-139 in Benton Harbor, wherein they flipped sides of the building they have long occupied, I also told you about plans for the other half of the building. Well, sorry folks, but it turns out that the neighbor business who tipped Me to the architectural plans for that makeover was an eye-witness to a conceptual drawing. Architectural draftsmen had placed the Little Caesars logo and signage on the left-hand side of the remodeled property, just as it looks today. To help complete the conceptual picture, they arbitrarily selected a Dunkin’ Donuts logo and signage for the second-half, or right-hand side, of that space across from the Fairplain Plaza. It was drawn that way to simply portray what the building could look like with a second merchant retailer occupying the space that Little Caesars was departing in order to re-locate to the other half. Building owners tell me that no lease was ever entered into, or even implied by the rendering, and that space remains readily available for lease to this day. The entire exterior is now complete on the building, the lot has been beautifully re-paved, and outdoor umbrella tables now adorn the spacious front patio for pizza lovers to enjoy. It would certainly be an excellent location for a donut shop or any small food-service business or other retailer looking to co-locate with the pizza franchise. How ‘bout it? Any takers? The magic of the Pure Michigan marketing campaign continues to pay huge dividends to the entire state of Michigan, and our region of the state in particular. According to the latest reports from the Michigan Lodging & Tourism Association, fully 62-percent of hotels in the state saw an increase in out-of-state visitors over the 4th of July holiday period with some of those properties scoring increases of as much as 50-to- 75-percent or more. The Pure Michigan campaign is an absolute bonanza…reflecting a huge Return on investment in the neighborhood of $5.76 in revenue for every dollar invested in the award winning national advertising program. Record numbers of out-of-state visitors continue to show up on our doorstep. In fact, last year the summer promotion alone attracted 3.8 million visitors from beyond our state’s borders, representing an increase of nearly 600,000 tourists. With spending by those folks tabbed at more than $1.1-billion dollars, the state generated an Additional $79-million dollars in taxes. Being one of the busiest gateways into the state, Berrien County continues to see the rewards of the entire marketing plan. <br /> <br /> Jacob Wade Wells is 15 years old. He is a student at St. Joseph High School. Oh, and one other thing: he has just finished his first feature film as a writer and director! Now, mind you…he’s not new to this game, either. He has been in a few films as an actor, and has even worked with Marc Forster on World War Z. Did I mention that he has been to the New York Film Academy? Jacob will premiere his film right here in town at Celebration! Cinema in a few short weeks on August 26th at 8pm. The film, Lock Down, is an action movie from Jacob’s firm J Wade Productions. It was filmed entirely in Berrien County, features a cast of Michigan actors, and will debut on the big screen that night absolutely free to anyone over the age of 12-years old. Jacob’s dad, Tim Wells, owns and operates Hometown Heating and Cooling which burst onto the scene back in 2005 as reported right here in Moody on the Market. Congratulations are in order for Jacob and his crew. He’s even listed on the Hollywood film site IMDb. The synopsis at the IMDb site says that Lock Down tells the story, “In a nuclear plant disaster, five teenagers fight to survive.” The 45 minute film will be screened for the first time on that Monday night. Check it out! Way to go, Jacob! <br /> <br /> Ryan & Julie Thornburg have been a staple at the St.Joseph Farmers Market for the past three years and their foray into the world of even bigger business is hitting the jackpot. In addition to the myriad small retail shops in Michigan and Illinois carrying Thornburg and Company fruit preserves, varietal honeys, whiskey barrel-aged maple syrup and granola, the wildly popular Whole Foods supermarket chain will debut their goods in the new Mishawaka, Indiana store. That’s a door-opener that could potentially take them nationwide! On top of all that, the couple will open their first ever retail store on August 26th in the striking new $30-million- dollar Downtown Market Grand Rapids On Ionia Street. That new marketplace is open 7-days a week from 9am until 7pm Monday through Saturday and 10am til 7pm on Sundays. You can order at www.thornburgandcompany.com as well! <br /> <br /> Local Charter Boat Captain Todd Brill has discovered a unique niche in the market and is working hard to fill it at his Gold Coast Fishing Company on the St. Joe River and Lake Michigan. Todd found an increasingly large contingent of families looking for a charter fishing service that caters to families and groups of friends seeking a fun and safe time on the water. Thus, his firm has debuted the “Family Fun Trip,” designed to introduce more people, especially kids, to fishing in our area. Admittedly, they are not as serious or technical as Todd’s sport-trolling trips, but they still offer solid fishing action. The shorter, less expensive charters directly appeal to families with younger kids, and last five hours or less at a cost of just $250 for a group of four or fewer. Gold Coast provides all the rods, reels, tackle and bait needed to catch anything from catfish and suckers to walleye and steelhead. Not only that, but the captain will clean and bag any fish you want to take home as well. All you have to bring is your food and drinks in a cooler and a camera to catch the kids’ grins. To learn more or book a trip, log onto www.gcfishco.com and see pics of kids of all ages having fun, or just call 269-548-7304. <br /> <br /> Speaking of kids…Lake Michigan Credit Union is debuting their unique One Pencil Project here. It’s a program designed to help our schools to better serve our kids. You are asked to drop off any new, unused, school supply or make A cash donation for delivery to area classrooms that have expressed a need for help. Valerie Krause tells me they are looking for things like normal and larger size crayons, color markers, hi-lighters, glue sticks and glue bottles, packaged, lined notebook paper, packaged color construction paper, and packaged pens and pencils. To learn more about the project…log onto www.lmcu.org/onepencil. The drive continues throughout the month of August. <br /> <br /> Time is running out on your sign up to take part in the 2nd Annual Golfer’s for Organ Donor Awareness Tournament at Lake Michigan Hills Golf Course. Showtime is 9am with a shotgun start on Friday, August 23rd in the four-person scramble. Cost is $65 per golfer and that includes your greens fees, cart, lunch and prizes. For more, go to www.golfersoda.com or call Lonnie Atherton at 269-208-7304. <br /> <br /> There’s big fun in store next Saturday, (8/17) when Third Coast Surf Shop hosts their 10th Annual Great Lakes Surf Luau along the beach at Jean Klock Park in Benton Harbor. Things get underway from 1 to 3pm with a free kids’ surf lesson with official instructors, followed by a beach clean-up at 3pm. A surf flea market starts at 4pm allowing you to buy, sell or trade used surfboards, stand-up paddle boards and related gear. Live music, a Hawaiian style hog roast and the world premier of the film Suits of Armor will cap the night complete with raffle prizes and more. The movie explores the challenges and rewards of freshwater surfing. You can see more at www.thirdcoastsurfshop.com/events-a/139.htm. <br /> <br /> That’s it for this week kids. Have a great week…remember to shop for your back-to school goods on the local scene…and we’ll see you around town…or right here in MailMax next Saturday morning!<br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111

La Pita Mediterranean Cuisine

 

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