eMailMax 8/24/13 : Page 1

COupOn WhiLE SuppLiES LaST! Limit 1 coupon per household ECRWSS Local Postal Customer 250 ML Bottle Thai Stir Fry Oil (With minimum $25.00 purchase) FREE Downtown St. Joseph Store Only 421 State Street • 269-277-5051 Paper. News Good Your www.MailMaxOnline.com and the Wildfire Grill. Meanwhile, right here in our own neighborhood, another Chicago family is creating a smaller but equally popular cadre of offerings by taking over and fixing restaurants in southwest Michigan. Jim Kramer and his son Jacob have played their hand in several transac-tions lately that have given them ownership of Nancy’s at the Lake, Jake’s at the Beach, and Roma’s Pizzeria in New Buffalo…Tim’s Too Asian Grill in downtown St. Joseph, and now The Wood Fire Italian Trattoria in downtown POSTMASTER: Please deliver on August 24, 2013 August 24, 2013 Volume 14, Ver. 34 Moody on The Market MOODY Continued from page 1 W henever you pick up a sales flyer from one of your favorite retailers and see all sorts of “models” smiling back at you wearing the latest fashions or dining out, or showcasing various products in a home set-ting, an office locale, or even just from the play-ground, how many times have you wondered either to yourself or even out loud: “How did they get a gig like that?” Well, the crew at JohnsonRauhoff of St. Joseph is eager to tell you exactly how easy that whole opportunity might be! For starters, you’re going to need to be free this coming Thursday, August 29 th . That is the day that my friends at the agency will conduct an Open Casting Call at the St. Joseph High School Fieldhouse . Other than being available to attend the casting call, you simply need to be a resident within easy driving distance of the agency’s studios in St. Joseph and Benton Harbor , and simply have a desire to do some work for clients such as Meijer, Rubbermaid, Walmart, Sur la table, and other well-known businesses. As the marketing world evolves, more and more clients are looking for everyday talent. “Street talent,” as it is being called, typically has increasingly more believability than the old-school formula of exclusive fashion models. As a result, the folks at JohnsonRauhoff are hoping to fill their database this week with lots of people just like you! Everyday people from all age ranges, all back-grounds, all shapes and sizes are being sought for future assignments on photo shoots right here in Michigan’s Great Southwest. You don’t have to bring anything with you or get all fancy in your church-going best clothes. No prior modeling experience is required. Best of all, if you are selected now or in the future once you’re in the database, you will be paid each time you are called to work for a client. Here’s the way the schedule is laid out for that day: From 8am until 11am agents will review babies and kids up to 11-years of age. From 1pm until 4pm, teens aged 12 to 18 will get their shot. From 4pm until 6pm adults and seniors from 19 up and 60+ will come under review. You will be photographed for the data base…contact information will be gathered, and you will have the opportunity to identify special skills or talents that might be employed in marketing settings. Ideally, you should be comfortable in front of a camera and eager to help get the work done in a timely manner. Again, everyone is welcome. Who knows…you and your friends and family could be a part of the next big Back to School campaign, Halloween mar-keting plan, or holiday shopping guide. I honestly can’t recall any agency in the entire region that has ever opened up such a wide net for new talent as this dragnet offers. If y ou have ques tions before hand, you can reach Dawn Williams at JohnsonRauhoff by e-mail at dwi l l i a m s@johnson-ra uhoff.c om . Good luck! Many of us have heard of Rich Melman or his lucrative and ubiquitous Lettuce Entertain You enterprise of more than 70 restaurants and diners throughout the Chicagoland area including such notables as Ed Debevic’s, Shaw’s Crab House M oody Get the Most at napier Gold! Pat neeD eXtRa $$$ FoR baCk-to-sChooL? Dowagiac. Jim is actually the minister for a Chicago area church, and he lets family and friends manage the hospitality side of the house, while he works to feed their souls. Jacob runs Tim’s Too which is doing a bourgeoning business just steps away from Lake Bluff Park. It has become a huge favorite for Carol and me…and lots of our friends have joined us there to create our own stylings. Jim’s recent takeover of The Wood Fire is the latest addition to his hobby on this side of Lake Michigan , but he takes it very seriously and works diligently for quality of customer service and experiences. The Roma’s that Jim bought was the original piz-zeria in what had grown to nearly a dozen bearing that name along the coast. He recently told report-ers that he likes the “behind-the-scenes stuff and meeting people as they arrive.” He added that he loves to eat good food and is very involved in the service end of the business. His latest acquisition at The Wood Fire was consummated in early June and he’s been working to draw new interest ever since, including opening up the front end of the restaurant so people can enjoy music from across the way in Beckwith Park. Congratulations to the entire Kramer family on a growing empire across the region. I recently enjoyed the privilege of a private, guided tour of the newly minted Orchard Hill Generating Station in Watervliet and have come away truly impressed with the work created there by the partnership between Landfill Management Company and Granger Energy Services. The project got underway in May of 2012 and is now complete and generating 3.2-megawatts of electric-ity being sold to the Michigan Public Power Agency. That’s enough energy to power 2,000 average sized homes, all crafted through the con-version of methane gas from the landfill right on site. The alternative energy being created is a fine example of the green energy we are all striving to attain. The generating station along Hennessey Road in Watervliet is literally just yards from I-94, yet largely invisible to passing traffic due to the hilly terrain there. When it comes to gaming fans, Four Winds Casino at New Buffalo is building up the accolades as fast as a progressive jackpot on a penny slot machine of late. Casino Player Magazine is out with their reader awards for 2013 and Four Winds knocked off first place honors in ten separate cate-gories and took second place honors in five addi-tional sectors. According to readers of the publica-tion who voted earlier this year, Four Winds is home to: Best Hotel…Best Overall Gaming Resort…Best Rooms…Best Comps…Best Promotions…Best Dealers…Best Video Poker… Best Blackjack…Best Roulette…and Best Casino Website. The Pokagon’s scored second place finishes for Best Casino…Best Suites…Best Pool…Best Player’s Club…and Best Reel Slots. The awards are broken into regions…and clearly Four Winds is tops in many categories among their peers. Congratulations! While the casino wasn’t mentioned specifi-cally by Travel Writer Laura DeMarco , it is cer-tainly one of the destination attractions of the Lake Michigan shore recently applauded as her new “favorite coast!” DeMarco is a writer for the Cleveland Plain Dealer who showcased the Third Coast from St. Joe to Holland in an article titled: Five Hours and a World Away: A Guide to the Beachtowns of Southwestern Michigan – St. Joseph, South Haven, Saugatuck and Holland. The lengthy piece mentions the beauty of salt-free, shark-free waters and gorgeous sand beaches com-pared to coastal markets on both sides of the U.S. In St. Joe she singles out Silver Beach, the Olive Cart, Caffe Tosi, Purely Michigan, The Toy Company, the Silver Beach Carousel, and the Krasl Art Fair. Priceless coverage in a major met-ropolitan market for the place we all get to know and love as home. We will likely see increased traffic from visi-tors beyond just Cleveland in the coming year thanks to a boost in the Pure Michigan budget provided by the Governor and our legislators. Beginning October 1 st , the campaign coffers will rise from this year’s $25-million dollars to next year’s $29-million. Based on the current return on A Family Company With Expertise in investment I talked about a couple of weeks ago here in MailMax, the Michigan Lodging and Precious Metals, Diamonds and Coins Tourism Association is working hard to increase funding to the $50-million dollar level by the year 2017. Steve Yencich is the President and CEO of that organization, working diligently to make that happen with his members all across the state. We’ll likely feel the impact of the Pure Michigan campaign over the upcoming Labor Day Monday -Friday 10:30am-6:00pm Saturday • 11am-3pm Monday -Friday 10:00am-6:00pm Saturday • 10am-3pm weekend , thanks to a huge line-up of activities including the Tri-State Regatta from the St. Joseph River Yacht Club and tons of ancillary tie-ins from the good folks at St. Joseph Today. The h s S l M F F w b h a b t a M b h U u a & h t 5 3 r D c s o e • 10kt, 14kt, 16kt, 18kt, 22kt & 24kt Gold • Gold & Silver • Platinum • Diamonds • Estate Jewelry • Dental Gold • Damaged or Broken Gold & Silver Jewelry • Sterling Flatware • Gold & Silver Coins • Proof Sets naPieR GoLD 2 Convenient LoCations 2415 Niles Ave, St. Joseph 1261 Napier Ave, Benton Harbor JeweLRy RePaiR & RinG sizinG avaiLabLe! m y v M f m a t t c S C w O 269-983-2500 269-927-4012 c g S n 2 C c f v l e n P t M Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Harding’s Friendly Markets • Martins Super Markets • Country House Furniture • Tractor Supply Co. Inserts may vary by Zip Code Continued on page 8

Moody On The Market

Pat Moody

Whenever you pick up a sales flyer from one of your favorite retailers and see all sorts of “models” smiling back at you wearing the latest fashions or dining out, or showcasing various products in a home setting, an office locale, or even just from the playground, how many times have you wondered either to yourself or even out loud: “How did they get a gig like that?” Well, the crew at JohnsonRauhoff of St. Joseph is eager to tell you exactly how easy that whole opportunity might be! For starters, you’re going to need to be free this coming Thursday, August 29th. That is the day that my friends at the agency will conduct an Open Casting Call at the St. Joseph High School Fieldhouse. Other than being available to attend the casting call, you simply need to be a resident within easy driving distance of the agency’s studios in St. Joseph and Benton Harbor, and simply have a desire to do some work for clients such as Meijer, Rubbermaid, Walmart, Sur la table, and other well-known businesses. As the marketing world evolves, more and more clients are looking for everyday talent. “Street talent,” as it is being called, typically has increasingly more believability than the old-school formula of exclusive fashion models. As a result, the folks at JohnsonRauhoff are hoping to fill their database this week with lots of people just like you! Everyday people from all age ranges, all backgrounds, all shapes and sizes are being sought for future assignments on photo shoots right here in Michigan’s Great Southwest. You don’t have to bring anything with you or get all fancy in your church-going best clothes. No prior modeling experience is required. Best of all, if you are selected now or in the future once you’re in the database, you will be paid each time you are called to work for a client. Here’s the way the schedule is laid out for that day: From 8am until 11am agents will review babies and kids up to 11-years of age. From 1pm until 4pm, teens aged 12 to 18 will get their shot. From 4pm until 6pm adults and seniors from 19 up and 60+ will come under review. You will be photographed for the data base…contact information will be gathered, and you will have the opportunity to identify special skills or talents that might be employed in marketing settings. Ideally, you should be comfortable in front of a camera and eager to help get the work done in a timely manner. Again, everyone is welcome. Who knows…you and your friends and family could be a part of the next big Back to School campaign, Halloween marketing plan, or holiday shopping guide. I honestly can’t recall any agency in the entire region that has ever opened up such a wide net for new talent as this dragnet offers. If you have questions before hand, you can reach Dawn Williams at JohnsonRauhoff by e-mail at dwilliams@johnson-rauhoff.com. Good luck!<br /> <br /> Many of us have heard of Rich Melman or his lucrative and ubiquitous Lettuce Entertain You enterprise of more than 70 restaurants and diners throughout the Chicagoland area including such notables as Ed Debevic’s, Shaw’s Crab House and the Wildfire Grill. Meanwhile, right here in our own neighborhood, another Chicago family is creating a smaller but equally popular cadre of offerings by taking over and fixing restaurants in southwest Michigan. Jim Kramer and his son Jacob have played their hand in several transactions lately that have given them ownership of Nancy’s at the Lake, Jake’s at the Beach, and Roma’s Pizzeria in New Buffalo…Tim’s Too Asian Grill in downtown St. Joseph, and now The Wood Fire Italian Trattoria in downtown Dowagiac. Jim is actually the minister for a Chicago area church, and he lets family and friends manage the hospitality side of the house, while he works to feed their souls. Jacob runs Tim’s Too which is doing a bourgeoning business just steps away from Lake Bluff Park. It has become a huge favorite for Carol and me…and lots of our friends have joined us there to create our own stylings. Jim’s recent takeover of The Wood Fire is the latest addition to his hobby on this side of Lake Michigan, but he takes it very seriously and works diligently for quality of customer service and experiences. The Roma’s that Jim bought was the original pizzeria in what had grown to nearly a dozen bearing that name along the coast. He recently told reporters that he likes the “behind-the-scenes stuff and meeting people as they arrive.” He added that he loves to eat good food and is very involved in the service end of the business. His latest acquisition at The Wood Fire was consummated in early June and he’s been working to draw new interest ever since, including opening up the front end of the restaurant so people can enjoy music from across the way in Beckwith Park. Congratulations to the entire Kramer family on a growing empire across the region.<br /> <br /> I recently enjoyed the privilege of a private, guided tour of the newly minted Orchard Hill Generating Station in Watervliet and have come away truly impressed with the work created there by the partnership between Landfill Management Company and Granger Energy Services. The project got underway in May of 2012 and is now complete and generating 3.2-megawatts of electricity being sold to the Michigan Public Power Agency. That’s enough energy to power 2,000 average sized homes, all crafted through the conversion of methane gas from the landfill right on site. The alternative energy being created is a fine example of the green energy we are all striving to attain. The generating station along Hennessey Road in Watervliet is literally just yards from I-94, yet largely invisible to passing traffic due to the hilly terrain there.<br /> <br /> When it comes to gaming fans, Four Winds Casino at New Buffalo is building up the accolades as fast as a progressive jackpot on a penny slot machine of late. Casino Player Magazine is out with their reader awards for 2013 and Four Winds knocked off first place honors in ten separate categories and took second place honors in five additional sectors. According to readers of the publication who voted earlier this year, Four Winds is home to: Best Hotel…Best Overall Gaming Resort…Best Rooms…Best Comps…Best Promotions…Best Dealers…Best Video Poker… Best Blackjack…Best Roulette…and Best Casino Website. The Pokagon’s scored second place finishes for Best Casino…Best Suites…Best Pool…Best Player’s Club…and Best Reel Slots. The awards are broken into regions…and clearly Four Winds is tops in many categories among their peers. Congratulations!<br /> <br /> While the casino wasn’t mentioned specifically by Travel Writer Laura DeMarco, it is certainly one of the destination attractions of the Lake Michigan shore recently applauded as her new “favorite coast!” DeMarco is a writer for the Cleveland Plain Dealer who showcased the Third Coast from St. Joe to Holland in an article titled: Five Hours and a World Away: A Guide to the Beachtowns of Southwestern Michigan – St. Joseph, South Haven, Saugatuck and Holland.<br /> <br /> The lengthy piece mentions the beauty of salt-free, shark-free waters and gorgeous sand beaches compared to coastal markets on both sides of the U.S. In St. Joe she singles out Silver Beach, the Olive Cart, Caffe Tosi, Purely Michigan, The Toy Company, the Silver Beach Carousel, and the Krasl Art Fair. Priceless coverage in a major metropolitan market for the place we all get to know and love as home.<br /> <br /> We will likely see increased traffic from visitors beyond just Cleveland in the coming year thanks to a boost in the Pure Michigan budget provided by the Governor and our legislators. Beginning October 1st, the campaign coffers will rise from this year’s $25-million dollars to next year’s $29-million. Based on the current return on investment I talked about a couple of weeks ago here in MailMax, the Michigan Lodging and Tourism Association is working hard to increase funding to the $50-million dollar level by the year 2017. Steve Yencich is the President and CEO of that organization, working diligently to make that happen with his members all across the state.<br /> <br /> We’ll likely feel the impact of the Pure Michigan campaign over the upcoming Labor Day weekend, thanks to a huge line-up of activities including the Tri-State Regatta from the St. Joseph River Yacht Club and tons of ancillary tieins from the good folks at St. Joseph Today. The Holiday “weekend” will actually get an early kick start with this Wednesday’s Brown Bag Concert Series presented by Jimmy Johns at noon followed that afternoon with the Wednesday Farmers Market in Lake Bluff Park from 4 until 7pm. Friday gets a special boost from the It’s Finally Friday celebration of Sizzling Summer Nights with shops and restaurants throughout the central business district open later hours with features of hot sales, open houses, giveaways, demonstrations and more. The Friday Night Concert presented by The Boulevard Inn & Bistro fires up at 7:30 in the John E.N. Howard Bandshell. Saturday’s activities get an early start with the Farmers Market from 9am until 2pm, coinciding with the bluff-side Craft Fair from 10am until 5pm, and free horse-drawn trolley rides from the Frederick S. Upton Foundation from noon until 3pm, picking up at the corner of State & Elm. Free Movie Night at the Whirlpool Centennial Park features Turner & Hooch at 10pm. As our sailor friends depart the harbor early Sunday, visitors will be drawn back to the bluff for Antiques on the Bluff from 10am until 5pm, and St. Joseph Municipal Band Concerts at 3:30 and 7:30pm. Those free concerts will be reprised again at the same times on Monday, Labor Day. In the middle of it all on Saturday the yacht club and Margaret B. Upton Arboretum will be swarming with visiting sailors in the Tri-State. It’s one of the few opportunities for non-members to enjoy the yacht club. Check it out!<br /> <br /> A creative mind and a healthy exercise regimen could turn into some cold hard cash for you if you’re willing to share your story in a three-minute video for Lakeland HealthCare’s “Get Fit in the Mitt” wellness campaign. The hospital is asking folks throughout the community to create and submit a short video showing how they like to get active. From yoga on the beach to hiking through the woods, your fitness routine could earn you the top prize of $1,000.00 and a feature role in the campaign video. You have until Thursday, September 5th, to create your video and turn it in. Contest guidelines can now be found online at www.lakelandhealth.org/getfitinthemitt. Okay people…show us what you’ve got!<br /> <br /> If you happen to see a veritable flotilla of bicyclists traversing the neighborhood tomorrow, you’re getting to witness something pretty darned special.Soldiers, sailors and marines from across the nation have been training to ride in the 2013 Ride- 2-Recovery United Healthcare Great Lakes Challenge. The challenge employs cycling as a component of their rehabilitation from injuries suffered in the line of duty. More than 200 injured veterans and their supporters were scheduled to launch their 375-mile trek from Chicago to Detroit early today, Saturday, August 24th. They are planning to stop for a lunch break at Silver Beach Park in St. Joe tomorrow on the second leg of their ride from Michigan City to South Haven.Most riders are part of the organization’s Project HERO Program at a Warrior Transition Unit or VA where they are using cycling to aid their rehab. It would be pretty cool if a nice contingent of folks welcomed them here with open arms and a steady round of applause.<br /> <br /> This Thursday, head to the bluff in downtown St. Joseph for the Ralph Kitron Memorial Car Show Cruise-In from 4 until 9pm. A live DJ will spin the golden oldies, too, this Thursday, August 29th.<br /> <br /> By now you might have heard about my plans to create a more robust experience for the Moody on the Market brand through the creation of www.MoodyontheMarket.com. We are still about a month away from the roll out of that new site, but I want to reassure you that this weekly column will continue to appear each week in your MailMax publication, delivered directly to your mailbox. My friends Glen Head and Doug Farrell will continue to share the good news of the region weekly in this space. The addition of the upcoming website will allow me to add sound, video, photos, weblinks and more to the story in the future which will provide even more vital information about new businesses and those that are growing and expanding in our area as well as many of the quality events that arrive on our doorstep. I hope you will continue to enjoy both opportunities with me as we learn together about the men and women who make up our local marketplace. Thanks for reading…and stay tuned! See you again Saturday, right here in MailMax! <br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111

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