eMailMax 1/18/14 : Page 1

ECRWSS Local Postal Customer Pages 11, 12 &13 Everything in One Place for Your Wedding! Paper. News Your Good Continued from page 1 world has come to an end in downtown St. Joseph . Kendra was the proud owner of Lighthouse Fibers at 404 State Street in St. Joseph , but the ratio of actual buyers to those who were “just looking” proved to be too high to continue. Fans of the first-class yarn and fiber shop won’t be left completely out in the cold as a result of the mid-winter Dr. Robert Flood closure of Yerian’s store, Eye Injury -Glaucoma however, as she is taking her business on-line. Dry Eyes -Infections Kendra tells me, “What I found fascinating was the customer comments I got after I announced the closing. Besides all of the people who decid-ed to come in to buy the yarn they had been fon-dling for months, we had customers lament that they didn’t get downtown often, first because of the perceived lack of parking, second because ‘there just isn’t anything down here for me.’ These were often the same people who had wan-dered in now and again and wished me luck on their way out.” She also cited how many people are often on the street in the spring and fall, “yet how few of them had bags in their hands.” She also voiced concerns over the perception that all the stores downtown “cater only to summer traf-fic.” Lighthouse Fibers was often touted as St. Joseph’s best source for yarn, including many brand names immediately familiar to those who knit and spin. Going forward Yerian’s broad array of top notch inventory will be available only from her website at www.lighthousefibers. com . In her note to me, Kendra explains, “Store POSTMASTER: Please deliver on January 18, 2014 January 18, 2014 Moody on The Market MOODY www.MailMaxOnline.com owners can have a vision and can put their money and energy into creating their vision, but without the customers building a strong foundation, the stores will fail. Each time a customer makes a purchase, they are adding a brick to that founda-tion. Each time a customer doesn’t come back for 5+ years, the foundation is in jeopardy of being neglected.” In closing, she notes when “custom-ers don’t fight for the stores they want to survive with their spending dollars, I fear that the down-town area will take a step back in time to empty storefronts.” You can visit Lighthouse Fibers on line by clicking to www.LighthouseFibers.com If you are an employer , or if you know one with an interest in learning more about what it takes to hire one of our region’s young professionals from a local college or university, plan now to attend an important introductory breakfast from the Southwest Michigan Employer Internship Training Program on February 12th. There is no Volume 15, Ver. 3 charge whatsoever for qualified employers curi-ous about the development of an internship pro-gram. The focus of the program currently is the education of employers in the fields of agribusi-ness and manufacturing on the basics of how to develop strong internship programs for local stu-dents in order to cultivate important career skills that will support them for their entire profession-al lives. The EITP is a collaborative partnership between a handful of our region’s higher educa-tion institutions (Lake Michigan College, Western Michigan University-SW, and MSU’s Institute of Agricultural Technology), Kinexus and the Southwest Michigan Planning Commission . Together, they are committed to building a strong and effective talent pipeline, from education to career in an effort to stop the flight of southwest Michigan’s talented young professionals. The hot breakfast, generously provided courtesy of Cornerstone Alliance, WMU-SW, and LMC , will take place from 7am until 8:30am on Wednesday, February 12th at the LMC Mendel Center at 2755 E. Napier Avenue in Benton Harbor in room F101. Please RSVP your attendance to 269-925-1137 ext 13 by February 7th to secure your attendance at this introductory breakfast session. How would you like to have a Harbor Country donut named after you? If you and your friends act quickly enough...you could be instrumental in the creation and launch of Hello Donuts of Three Oaks . Stacey Koziel and Sara McLauchlin , a couple of sisters from Three Oaks who lovingly recall their grandmother’s baking talents and excellent birthday cakes, are in the home stretch of a Kickstarter Fundraising Campaign to help Hello Donuts to become a reality. They have a goal of $16,000.00 that they need to achieve by this afternoon, Saturday, January 18, 2014. As I wrote this story they were about a quarter of the way there...so it is definite-ly crunch time as they seek “investors” in their Pat & Rhonda Kowalski have been working for near-ly a year to re-establish a first class eatery at the site of the former Beachwood Restaurant in Harbor Country . They were whisper close to opening on New Year’s Eve , but a few glitches kept that from happening, and they were hoping to launch by the end of this past week. The Kowalski’s are about to bring us all The Lazy Perch ... upscale American food with a twist at 19347 U.S. 12 in New Buffalo . That’s right at the state line with Indiana. ..and once they are open you can expect lunch and dinner service every Wednesday through Sunday at the Lazy Perch. The couple has been working non-stop in recent weeks with the help of friends to prepare their comfortable, fun space. They have been working hard to pre-serve the building’s history while adding substan-tial improvements including windows and out-door dining space for the summer season. Offering an upscale bar menu created by Chef Cheryl Bernacchi , the restaurant will hand-craft their own desserts, feature local beers and wines, and utilize the abundance of local produce in assembling quality meals. The bar will also fea-ture The Lazy Perch Mug Club . The Kowalskis are no strangers to the restaurant and bar busi-ness, having previously owned The Clubhouse in Michigan City, Indiana . A staff of more than 20 people will be on staff and ready to roll when the restaurant opens at mid-month. Stay tuned for additional updates as they become available. Mike & Lisa Welch and their partner Keith Avery got an interesting Christmas bonus in the season just passed in the form of an unso-licited offer to buy their HoneyBaked Ham property along Red Arrow Highway in Stevensville . The restaurant will not only change hands, it will change brands in the not-too-distant future. The trio received an unsolicited bid from the franchisor of a large restaurant chain who wants to convert the property at 4488 Red Arrow Highway to their own brand. That is expected to happen very rapidly after the deal is closed. Mike Welch tells me that they expect to close the deal within the next 30-days, and he and his crew will continue to operate the store until that transition takes place. In the meantime, look for special promotions on HoneyBaked Hams, turkeys, and their various side dishes and desserts. That sale is on now and will conclude on January 25 th or when inventory is depleted, whichever comes first. He also offers his sincere thanks to their many loyal customers, vendors and employees. Once the deal is consummated, I will bring you information on the new franchise owners and what they will be bringing your way yet this win-ter. Word in the street is that the Subway Sandwich operation at Red Arrow & Glenlord will relocate to the HoneyBaked building. She didn’t plan it that way, but Kendra Yerian’s venture into the brick and mortar Continued on page 14 M oody Pat Dr. Flood’s Vision Center Big City Designers with a Hometown Feel Eye Exams $ Starting at and Satisfaction is our main FOCUS dream. to bring nity tha ty for y through contend crazy a place of home. T their ow “kick st the best two cle dream i can be the sho if you Inspirat www.kic “M out vib of Scot Michig Author Buffalo selected Street A in this Cass C says ea ing ove Street F zation, design. from th Select & such as creates place-m towns Street p place-m *Some restrictions apply -see store for details 58 * www.govision.com • 269-408-8762 • 2603 Niles Ave., St. Joseph, MI Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 • Harding’s Friendly Markets • Martins Super Market Inserts may vary by Zip Code Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax

Moody On The Market

Pat Moody

Pat & Rhonda Kowalski have been working for nearly a year to re-establish a first class eatery at the site of the former Beachwood Restaurant in Harbor Country. They were whisper close to opening on New Year’s Eve, but a few glitches kept that from happening, and they were hoping to launch by the end of this past week. The Kowalski’s are about to bring us all The Lazy Perch...upscale American food with a twist at 19347 U.S. 12 in New Buffalo. That’s right at the state line with Indiana...and once they are open you can expect lunch and dinner service every Wednesday through Sunday at the Lazy Perch. The couple has been working non-stop in recent weeks with the help of friends to prepare their comfortable, fun space. They have been working hard to preserve the building’s history while adding substantial improvements including windows and outdoor dining space for the summer season. Offering an upscale bar menu created by Chef Cheryl Bernacchi, the restaurant will hand-craft their own desserts, feature local beers and wines, and utilize the abundance of local produce in assembling quality meals. The bar will also feature The Lazy Perch Mug Club. The Kowalskis are no strangers to the restaurant and bar business, having previously owned The Clubhouse in Michigan City, Indiana. A staff of more than 20 people will be on staff and ready to roll when the restaurant opens at mid-month. Stay tuned for additional updates as they become available.<br /> <br /> Mike & Lisa Welch and their partner Keith Avery got an interesting Christmas bonus in the season just passed in the form of an unsolicited offer to buy their HoneyBaked Ham property along Red Arrow Highway in Stevensville. The restaurant will not only change hands, it will change brands in the not-too-distant future. The trio received an unsolicited bid from the franchisor of a large restaurant chain who wants to convert the property at 4488 Red Arrow Highway to their own brand. That is expected to happen very rapidly after the deal is closed. Mike Welch tells me that they expect to close the deal within the next 30-days, and he and his crew will continue to operate the store until that transition takes place. In the meantime, look for special promotions on HoneyBaked Hams, turkeys, and their various side dishes and desserts. That sale is on now and will conclude on January 25th or when inventory is depleted, whichever comes first. He also offers his sincere thanks to their many loyal customers, vendors and employees. Once the deal is consummated, I will bring you information on the new franchise owners and what they will be bringing your way yet this winter. Word in the street is that the Subway Sandwich operation at Red Arrow & Glenlord will relocate to the HoneyBaked building.<br /> <br /> She didn’t plan it that way, but Kendra Yerian’s venture into the brick and morta world has come to an end in downtown St. Joseph. Kendra was the proud owner of Lighthouse Fibers at 404 State Street in St. Joseph, but the ratio of actual buyers to those who were “just looking” proved to be too high to continue. Fans of the first-class yarn and fiber shop won’t be left completely out in the cold as a result of the mid-winter closure of Yerian’s store, however, as she is taking her business on-line. Kendra tells me, “What I found fascinating was the customer comments I got after I announced the closing. Besides all of the people who decided to come in to buy the yarn they had been fondling for months, we had customers lament that they didn’t get downtown often, first because of the perceived lack of parking, second because ‘there just isn’t anything down here for me.’ These were often the same people who had wandered in now and again and wished me luck on their way out.” She also cited how many people are often on the street in the spring and fall, “yet how few of them had bags in their hands.” She also voiced concerns over the perception that all the stores downtown “cater only to summer traffic.” Lighthouse Fibers was often touted as St. Joseph’s best source for yarn, including many brand names immediately familiar to those who knit and spin. Going forward Yerian’s broad array of top notch inventory will be available only from her website at www.lighthousefibers. com. In her note to me, Kendra explains, “Store qwners can have a vision and can put their money and energy into creating their vision, but without the customers building a strong foundation, the stores will fail. Each time a customer makes a purchase, they are adding a brick to that foundation. Each time a customer doesn’t come back for 5+ years, the foundation is in jeopardy of being neglected.” In closing, she notes when “customers don’t fight for the stores they want to survive with their spending dollars, I fear that the downtown area will take a step back in time to empty storefronts.” You can visit Lighthouse Fibers on line by clicking to www.LighthouseFibers.com <br /> <br /> If you are an employer, or if you know one with an interest in learning more about what it takes to hire one of our region’s young professionals from a local college or university, plan now to attend an important introductory breakfast from the Southwest Michigan Employer Internship Training Program on February 12th. There is no charge whatsoever for qualified employers curious about the development of an internship program. The focus of the program currently is the education of employers in the fields of agribusiness and manufacturing on the basics of how to develop strong internship programs for local students in order to cultivate important career skills that will support them for their entire professional lives. The EITP is a collaborative partnership between a handful of our region’s higher education institutions (Lake Michigan College, Western Michigan University-SW, and MSU’s Institute of Agricultural Technology),Kinexus and the Southwest Michigan Planning Commission. Together, they are committed to building a strong and effective talent pipeline, from education to career in an effort to stop the flight of southwest Michigan’s talented young professionals. The hot breakfast, generously provided courtesy of Cornerstone Alliance, WMU-SW, and LMC, will take place from 7am until 8:30am on Wednesday, February 12th at the LMC Mendel Center at 2755 E. Napier Avenue in Benton Harbor in room F101. Please RSVP your attendance to 269-925-1137 ext 13 by February 7th to secure your attendance at this introductory breakfast session.<br /> <br /> How would you like to have a Harbor Country donut named after you? If you and your friends act quickly enough...you could be instrumental in the creation and launch of Hello Donuts of Three Oaks. Stacey Koziel and Sara McLauchlin, a couple of sisters from Three Oaks who lovingly recall their grandmother’s baking talents and excellent birthday cakes, are in the home stretch of a Kickstarter Fundraising Campaign to help Hello Donuts to become a reality. They have a goal of $16,000.00 that they need to achieve by this afternoon, Saturday, January 18, 2014. As I wrote this story they were about a quarter of the way there...so it is definitely crunch time as they seek “investors” in their dream. They tell us that Hello Donuts is a chance to bring a bakery to the Harbor Country community that becomes an actual part of the community for years to come. The two want to spread joy through the simplicity of baked goods. They contend that in a world that can get a little too crazy and hectic at times, they want to offer a place of happiness, simplicity and the comfort of home. They are raising funds not only to obtain their own space for Hello Donuts, but to really “kick start” the business itself so they can ensure the best possible products for the community. The two clearly exhibit a passion and love for their dream in their Kickstarter video message which can be seen by clicking a YouTube link. Watch the short video and then add in your investment if you are so inclined to be a part of Nostalgic Inspiration -- Modern Pastry through Hello Donuts: www.kickstarter.com/projects/835857706/hello-donuts <br /> <br /> “Michigan’s economy cannot thrive without vibrant downtowns.” Those are the words of Scott Woosley, Executive Director of the Michigan State Housing Development Authority (MSHDA), as he reports that New Buffalo is one of eight Michigan communities selected to take part in the Michigan Main Street Associate Level program. Also selected in this round are the Village of Cassopolis in Cass County and the City of Allegan. Woosley says each of the communities will receive training over the next year on the basics of the Main Street Four Point Approach, including organization, promotion, economic restructuring and design. The training will be conducted by staff from the Michigan Main Street Center and Select & Master Level Main Street Communities such as Niles. Woosley added, “This program creates opportunities for redevelopment, place-making and economic growth in downtowns across our state.” The Michigan Main Street program ties in with Governor Snyder’s place-making efforts to help create vibrant com- munities in Michigan. Such efforts are based on numerous studies showing that investing in place creates vibrant centers and downtowns, making the state economically stronger. The eight communities to receive the Michigan Main Street Associate Level designation in 2014 include: the City of Allegan, the Village of Cassopolis, the Village of Central Lake, the City of Charlevoix, the Village of Dundee, the Village of Kalkaska, the City of Lapeer, and the City of New Buffalo.<br /> <br /> The once “Lonely Maytag Repairman” is no longer sitting around with nothing to do, and he’s now simply called Maytag Man. Oh, and he’s a decidedly more trim, leading-man kind of character who will begin appearing on national airwaves in early March. Actor Colin Ferguson has been hired by Whirlpool Corporation to don the familiar blue uniform and black-billed cap, but you won’t find him languishing with nothing to do thanks to the reliability of Maytag appliances. William Beck is Senior Director of Whirlpool, Maytag, Value Brands & Channel Marketing, and he says that Maytag Man will serve as the human embodiment of the “reliability, durability and power” of the Maytag brand. Ferguson will appear in television commercials as the actual appliances products. He assumes the role of an oven, a dishwasher, and even a washer & dryer. At the end of the spot he transforms into an actual Maytag product. Ferguson has had a number of roles including that of Sheriff Jack Carter on the SyFy Channel’s “Eureka” over a six-season run from 2006 to 2012. According to a story this week in The New York Times, the advertising campaign will begin on TV on March 3rd, and the company has budgeted $50-million dollars for the total campaign which also includes digital advertising and a microsite. $19.3-million of that will be spent on advertising between now and September. As William Beck says, “The beauty of the Maytag Repairman is that he’s been out there for 50-years, and he is a great asset because he helps differentiate us.” Although the word “repairman” has been dropped, he “still stands for dependability,” says Mr. Beck. Whirlpool, who acquired Maytag in 2005, has a sample of the new marketing available on YouTube. At: www.youtube.com/maytag. Here’s the link to Maytag Man’s microsite as well, where you can find other commercials and fun stuff: www.maytag.com/maytag-man.<br /> <br /> That’s it for this week, folks. Remember to Shop Locally…and remember, too, that there are many, many more stories available that never make it to print because of space and you can find them 24/7 with multiple updates every day of the week by heading to the internet for my website, www.MoodyOnTheMarket.com. If you become a “fan” of Moody on the Market on Facebook, you can get automatic notices in your news feed when new stories get posted. Have a great weekend, and we’ll see you online or right here in MailMax next Saturday.<br /> <br /> Pat Moody<br /> <br /> Morning Radio Personality WSJM Radio moody@wsjm.com (269) 925-1111

Dr. Flood's Vision Center

 

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