eMailMax 3/22/14 : Page 1

SOUTHWEST MICHIGAN AUTOMOTIVE MARKETPLACE ECRWSS Local Postal Customer SPECIAL PULL OUT SECTION March 22, 2014 Paper. News Good our Y POSTMASTER: Please deliver on March 22, 2014 Moody on The Market W hile Cheers may have been the bar where everybody knew your name...one of St. Joseph’s most historic water-ing holes is the place where everybody knows her name. Of course it doesn’t hurt that the name is right there over the door, and etched into the mirror behind the bar, but there’s little doubt that everyone knows Vickie Page because of the incred-ible clientele she has built over a 17-year career that is about to wind down. Last evening (Friday, March 21 st ) from 5pm until close the cheers and tears were expected to be flowing freely as Vickie prepared to turn over the scoop, the tap handles, the keys, and a huge part of her life to the new owners of Vickie’s Sandbar on Lakeshore Drive in the shadows of St. Joseph High School’s football stadium . Vickie tells me she has sold her popular neighborhood bar to Tracy Otrowski and Larry Vliet, the owners of Port St. Joseph and Edgewater Gifts , both of which are located on State Street in downtown St. Joseph . Shortly after midnight one recent morning, Vickie turned to her Facebook friends to issue the notice. Here’s what she wrote: “It is with a heavy heart and a ton of memories that I am announcing that I have sold my beloved Sandbar... I am having a going away party on March 21st starting at 5pm til close. There is not enough memory on FB to thank all of the people who have made me what I am today. I, from the bottom of my heart, thank all of my loyal customers and my dedicated staff, KJ’s, Vendors, & my dedicated staff and the families that have become mine over the last 17 years! I love each and every-one of you. I hope you can find the time to come and say goodbye... Meet me at the Sandbar ...” She tells me that her Facebook has been “blowing up” ever since her posting. She adds that she has met an incredible array of wonderful people over the years including many couples who met there for the first time, got engaged there, and even came there fol-lowing their wedding ceremonies to play pool while still in their wedding gowns and tuxedos. Not seeing all those people will likely be the toughest part of walking away for Vickie. She is proud of the heri-tage of the place, saying that she believes she accomplished the goal of making everyone feel as if it were their special bar and hangout. She also loves to tell of the history of the property, pointing out that Chicagoland gangster Al Capone was once embroiled in a gunfight right in front of the building which at the time was the main lodge for a small cluster of vacation rental cabins. As for her personal future, Vickie says she’ll take a couple of months off to simply rest up after 17-years of non-stop energy. However, there’s no way she will end up just sitting around, and eventually she’ll gravitate back toward the “next big thing” in her life. She’d like to travel a bit and maybe find ideas for that next big thing. Vickie promises her loyal clientele that you will like the new owners, who have pledged to continue the tradition and run the place as she has over the years. She adds, they’ll probably pump in some TLC and increase the aesthetics, but want to capture the M oody Pat magic that has been the Sandbar for years now. One thing she’s not sure of...their collegiate affinity. The bar has long been the local “Go Blue!” Michigan Wolverine den , and she’s okay if they are MSU backers since that’s her second favorite team. However, she warns, “If I find out they’re golden domers ( Notre Dame fans) I might have to cancel the deal!” Vickie’s Sandbar has long been known as the “Home of the Scoop Burger,” and that scoop will be turned over to Tracy and Larry. Vickie says she has made and sold, “thousands and thousands and thousands” of those popular burgers. She has fans in Chicago , all over Indiana and Michigan, and even from across the globe. The Sandbar has been home to many a St. Joseph High School www.govision.com Reunion , an occasional Lakeshore reunion, and many charitable benefits for the likes of the Humane Society, Cancer Services, and the Soup Kitchen . She’s proud of the melting pot of white collar and hard working men and women from all age ranges and all economic backgrounds who have discovered the Sandbar and made it their own. Things got tougher for Vickie four years ago when her husband died, and the difficulty of maintaining things alone has taken its toll. Nevertheless she is delighted that so many of the 14 staff members have been with her for years and she contends they are the best staff available anywhere. All 14 will be staying on with the new owners. Vickie says the old building could tell some pretty amazing stories from over the years, especially in light of the fact that for ten years it has MOODY Continued from page 1 www.MailMaxOnline.com Volume 15, Ver. 12 Dr. Flood’s Vision Center Convenient Location, Fast In & Out! 269.408.8762 Sunglasses Headquarters Vision and Eye Care Needs Eye Exams – Walk Ins Red Eyes, Pain, Trauma, Allergies, Emergency Needs Lost Glasses? Broken Frames? Lost Contact Lens? Sore Eyes from Contacts? Visual Insurance Providers been the #1 seller of Budweiser and Miller Lite in only two Scholarship Award winners when they were the entire Tri-County area of Michigan’s Great selected for a Field of Excellence award in 2008. Southwest ...and #23 in liquor sales in the entire While Edwardsburg Public Schools in Cass state of Michigan. When the party is over early on County did not win this year, they have at least three the morning of March 22nd, Vickie says it will be awards since the inception of the program and Niles hard to walk away...but she is grateful for a commu-Community Schools was one of the winners in the nity that has been so tremendously supportive as this inaugural year of 1997. Charlie Papazian created all the hype and one has been to her and her team. The “field generals” who maintain the turf at glory surrounding the annual designation of Beer high school stadiums in Benton Harbor and St. City USA and now he’s taking everyone’s fun away. Joseph are not only good at what they do...they are The homebrewing pioneer who hails from Rocky award winners of considerable merit according to Mountain country in Colorado has ended the annu-experts in the field who are awarding both schools al popularity sweepstakes saying, in essence, the with the 2013 Fields of Excellence Award. Pioneer five-year-old poll has “served its purpose.” The news Athletics of Cleveland, Ohio is the nation’s leading is being taken hard by beer fans around the region, you might in Grand manufacturer of athletic field marking paint 2603 and especially, Niles as Ave., St. expect, Joseph, MI Rapids equipment, and they have bestowed the winning which tied with Asheville, North Carolina back in awards on both Benton Harbor Area Schools and the 2012 and won the title outright last year in a landslide St. Joseph Public School System. As a result of their of popular votes from West Michigan . Some were recognition, Filstrup Field in Benton Harbor and already gearing up for the challenge of keeping the Dickinson Stadium in St. Joseph will receive a title in May when balloting would have taken place. certificate and a Fields of Excellence banner they They were hoping for the “three-peat.” On the can proudly display at their winning fields. Pioneer upside, one could argue that Grand Rapids goes out may also be using photos of the winning fields in on top and retires the title since there will be no more DEL MAR so presumably upcoming publications and annual calendars. balloting as to who earns the title, Pioneer understands that excellence n athletic field they get to keep the title forever, right? Papazian is maintenance goes unrecognized and often unappre-the author of “The Complete Joy of Homebrewing,” ciated. The Field of Excellence Award Program and founded the Great American Beer Festival , and honors outstanding athletic fields and the hardwork-the American Homebrewers Association . He said ing grounds crews who diligently maintain them. recently in announcing he was retiring the non-scien-The award was first established in 1997. Colleges, tific poll, that it had registered 156,000 votes since universities, high schools and parks & recreation first going online in 2009. Writing at www.examin-departments from all over the United States submit-er.com , Charlie says, “Usually, in March plans for ted photographs, letters of recommendation and the poll began its rev-up for the May balloting. application forms describing their institution’s Results coincided with American Craft Beer Week . detailed athletic field maintenance program. A rigor-But, there will be no more BeerCity USA poll. I am ous judging process yielded 83 winners from a pool retiring the BeerCity USA poll because it has served or more than 250 applicants. Benton Harbor and St. its purpose.” He goes on to say, “The BeerCity USA Joseph are in good company, inasmuch as even poll turned out to represent exactly what I was hop-Olivet College was selected for an award. There ing to reveal; about the essence of the American craft were only three other schools in Michigan honored, beer phenomenon we were all experiencing. It’s including Chesaning Union Schools, Hastings about Main Street , grass roots, community support, High Schools and the Newaygo Public Schools . not mainstream data and statistics. It’s very different Pioneer’s line-up of natural and synthetic field than other polls that rate beer on viral popularity, paints, anti-microbial coatings, striping machines, hops, brand presence, sales, size of brewery, volume high-quality stencils and athletic accessories are produced, ingredients used, and preference polls. used by over 22,000 high schools, colleges and pro-America ‘gets it.’ They understand the cultural and fessional athletic organizations throughout North societal impact that small business, small and inde-America . For St. Joseph...this marks the 5th consec-pendent craft brewers are having in their communi-utive year they’ve received the award, winning ties. Economic impact studies neatly and accurately every year since 2009. For Benton Harbor, it is their sum up what’s happening with numbers and statis-third appearance in the winner’s circle, having won tics. But the BeerCity USA can rest in peace knowing their first honor in 1999 and being selected as one of Continued on page 10 We have our in house plan to cover for your whole family! Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 No Insurance? No Worries!!! Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Harding’s Friendly Markets • Martins Super Market • Ace Hardware Inserts may vary by Zip Code Continued on page 8

Moody On The Market

Pat Moody

While Cheers may have been the bar where everybody knew your name...one of St. Joseph’s most historic water- ing holes is the place where everybody knows her name. Of course it doesn’t hurt that the name is right there over the door, and etched into the mirror behind the bar, but there’s little doubt that everyone knows Vickie Page because of the incred- ible clientele she has built over a 17-year career that is about to wind down. Last evening (Friday, March 21st) from 5pm until close the cheers and tears were expected to be flowing freely as Vickie prepared to turn over the scoop, the tap handles, the keys, and a huge part of her life to the new owners of Vickie’s Sandbar on Lakeshore Drive in the shadows of St. Joseph High School’s football stadium. Vickie tells me she has sold her popular neighborhood bar to Tracy Otrowski and Larry Vliet, the owners of Port St. Joseph and Edgewater Gifts, both of which are located on State Street in downtown St. Joseph. Shortly after midnight one recent morning, Vickie turned to her Facebook friends to issue the notice. Here’s what she wrote: “It is with a heavy heart and a ton of memories that I am announcing that I have sold my beloved Sandbar... I am having a going away party on March 21st starting at 5pm til close. There is not enough memory on FB to thank all of the people who have made me what I am today.I, from the bottom of my heart, thank all of my loyal customers and my dedicated staff, KJ’s, Vendors, & my dedicated staff and the families that have become mine over the last 17 years! I love each and every- one of you. I hope you can find the time to come and say goodbye... Meet me at the Sandbar...” She tells me that her Facebook has been “blowing up” ever since her posting. She adds that she has met an incredible array of wonderful people over the years including many couples who met there for the first time, got engaged there, and even came there fol- lowing their wedding ceremonies to play pool while still in their wedding gowns and tuxedos. Not seeing all those people will likely be the toughest part of walking away for Vickie. She is proud of the heri- tage of the place, saying that she believes she accomplished the goal of making everyone feel as if it were their special bar and hangout. She also loves to tell of the history of the property, pointing out that Chicagoland gangster Al Capone was once embroiled in a gunfight right in front of the building which at the time was the main lodge for a small cluster of vacation rental cabins. As for her personal future, Vickie says she’ll take a couple of months off to simply rest up after 17-years of non-stop energy.However, there’s no way she will end up just sitting around, and eventually she’ll gravitate back toward the “next big thing” in her life. She’d like to travel a bit and maybe find ideas for that next big thing. Vickie promises her loyal clientele that you will like the new owners, who have pledged to continue the tradition and run the place as she has over the years.She adds, they’ll probably pump in some TLC and increase the aesthetics, but want to capture the Magic that has been the Sandbar for years now. One thing she's not sure of^.their collegiate affinity. The bar has long been the local "Go Blun!" Michigan Wolvnrinn den, and she's okay if they are MSU backers since that's her second favorite team.However, she warns, "If I find out they're golden domers (Notre Dame fans) I might have to cancel the deal!" Vickie's Sandbar has long been known as the "Home of the Scoop Burger," and that scoop will be turned over to Tracy and Larry. Vickie says she has made and sold, "thousands and thousands and thousands" of those popular burgers. She has fans in Chicago, all over Indiana and Michigan, and even from across the globe. The Sandbar has been home to many a St. Joseph High School Reunion, an occasional Lakeshore reunion, and many charitable benefits for the likes of the Humane Society, Cancer Services, and the Soup Kitchen.She's proud of the melting pot of white collar and hard working men and women from all age ranges and all economic backgrounds who have discovered the Sandbar and made it their own. Things got tougher for Vickie four years ago when her husband died, and the difficulty of maintaining things alone has taken its toll. Nevertheless she is delighted that so many of the 14 staff members have been with her for years and she contends they are the best staff available anywhere. All 14 will be staying on with the new owners. Vickie says the old building could tell some pretty amazing stories from over the years, especially in light of the fact that for ten years it has Been the #1 seller of Budweiser and Miller Lite in the entire Tri-County area of Michigan's Great Southwest...and #23 in liquor sales in the entire state of Michigan. When the party is over early on the morning of March 22nd, Vickie says it will be hard to walk away...but she is grateful for a community that has been so tremendously supportive as this one has been to her and her team.<br /> <br /> The "field generals" who maintain the turf at high school stadiums in Benton Hargor and St. Joseph are not only good at what they do^/they are award winners of considerable merit according to experts in the field who are awarding both schools with the 2013 Fields of Excellence Award. Pioneer Athletics of Cleveland, Ohio is the nation's leading manufacturer of athletic field marking paint and equipment, and they have bestowed the winning awards on both Benton Harbor Area Schools and the St. Joseph Public School System. As a result of their recognition, Filstrup Field in Benton Harbor and Dickinson Stadium in St. Joseph will receive a certificate and a Fields of Excellence banner they can proudly display at their winning fields. Pioneer may also be using photos of the winning fields in upcoming publications and annual calendars.Pioneer understands that excellence n athletic field maintenance goes unrecognized and often unappredated.The Field of Excellence Award Program honors outstanding athletic fields and the hardworking grounds crews who diligently maintain them.The award was first established in 1997. Colleges, universities, high schools and parks & recreation departments from all over the United States submitted photographs, letters of recommendation and application forms describing their institution's detailed athletic field maintenance program. A rigorous judging process yielded 83 winners from a pool or more than 250 applicants. Benton Harbor and St. Joseph are in good company, inasmuch as even Olivet College was selected for an award. There were only three other schools in Michigan honored, including Chesaning Union Schools, Hastings High Schools and the Newaygo Public Schools.Pioneer's line-up of natural and synthetic field paints, anti-microbial coatings, striping machines, high-quality stencils and athletic accessories are used by over 22,000 high schools, colleges and professional athletic organizations throughout North America. For St. Joseph^.this marks the 5th consecutive year they've received the award, winning every year since 2009. For Benton Harbor, it is their third appearance in the winner's circle, having won their first honor in 1999 and being selected as one of Only two Scholarship Award winners when they were selected for a Field of Excellence award in 2008.While Edwardsburg Public Schools in Cass County did not win this year, they have at least three awards since the inception of the program and Niles Community Schools was one of the winners in the inaugural year of 1997.<br /> <br /> Charlie Papazian created all the hype and glory surrounding the annual designation of Beer City USA and now he's taking everyone's fun away.The homebrewing pioneer who hails from Rocky Mountain country in Colorado has ended the annual popularity sweepstakes saying, in essence, the five-year-old poll has "served its purpose." The news is being taken hard by beer fans around the region, especially, as you might expect, in Grand Rapids which tied with Asheville, North Carolina back in 2012 and won the title outright last year in a landslide of popular votes from West Michigan. Some were already gearing up for the challenge of keeping the title in May when balloting would have taken place.They were hoping for the "three-peat." On the upside, one could argue that Grand Rapids goes out on top and retires the title since there will be no more balloting as to who earns the title, so presumably they get to keep the title forever, right? Papazian is the author of "The Complete Joy of Homebrewing," and founded the Great American Beer Festival, and the American Homebrewers Association. He said recently in announcing he was retiring the non-scientific poll, that it had registered 156,000 votes since first going online in 2009. Writing at www.examiner. com, Charlie says, "Usually, in March plans for the poll began its rev-up for the May balloting.Results coincided with American Craft Beer Week.But, there will be no more BeerCity USA poll. I am retiring the BeerCity USA poll because it has served its purpose." He goes on to say, "The BeerCity USA poll turned out to represent exactly what I was hoping to reveal; about the essence of the American craft beer phenomenon we were all experiencing. It's about Main Street, grass roots, community support, not mainstream data and statistics. It's very different than other polls that rate beer on viral popularity, hops, brand presence, sales, size of brewery, volume produced, ingredients used, and preference polls.America 'gets it.' They understand the cultural and societal impact that small business, small and independent craft brewers are having in their communities. Economic impact studies neatly and accurately sum up what's happening with numbers and statistics.But the BeerCity USA can rest in peace knowing That 156,000 ballots cast helped bring attention to the unmeasurable spirit that is fundamental to the ongoing success of America's craft brewers."<br /> <br /> Pure Michigan is increasingly creating pure profit for the hospitality industry and many others along for the ride. Word from the Pure Michigan Governor's Conference on Tourism which wrapped up last week in Traverse City is that outof- state visitors spent a record $1.2-billion on hotel & motel rooms, food, recreation, entertainment and more. The conference at the Grand Traverse Resort produced a study regarding outcomes from the award winning Pure Michigan advertising campaign.That study says that more than 4-million out-of-state visitors poured into Michigan in 2013 thanks to the nationwide marketing efforts. That represents fully 300,000 more than the previous year. Visitors attracted by the campaign pumped $86.6-million onto Michigan's bottom line in state Taxes alone, according to the study prepared by Longwoods International, a professional tourism market research team. Those dollars were generated by $13-million spent on out-of-state advertising by the state's tourism office. Researchers say that, in essence, Michigan earned $6.66 in return for every dollar spent on the Pure Michigan campaign last year. Cumulatively speaking, the seven year campaign sports an ROI of $4.50, up for an average return of $4.10 the previous year for the first six years of the campaign. The widely acclaimed Tim Allen voice-over commercials touting Pure Michigan aired more than 5,000 times on 25 cable channels across the national in 2013. A brand new campaign was launched this past Monday with a $13-million budget and includes coverage on ABC, CBS, and NBC for the first time ever, in addition to the cable channel line-up. The new season of marketing will also expand internationally with ads in the Toronto marketplace for the first time ever.Coverage in Great Britain and Germany will also be boosted by the extra $4-million set aside for overseas exposure. Since its heyday three years ago, the campaign budget set-aside has dipped by roughly 9-percent, but trips into the state by non-residents have risen by fully 28-percent since 2011. You can see the complete report, which is over 100 pages long with many charts and graphs, by clicking the link associated with this story on my website at www.MoodyOnTheMarket.com. <br /> <br /> That's it for this week, folks. Please shop locally in preparation for Easter and Spring Break, and don't forget you can get updates 24/7 online at Moody on the Market.com. Have a great week, and we'll see you Saturday right here in MailMax!<br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111

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