eMailMax 5/17/14 : Page 1

ECRWSS Local Postal Customer See Our Ad on Page 9 May 17, 2014 Paper. News Good our Y POSTMASTER: Please deliver on May 17, 2014 Moody on The Market T he place that is invari-ably in the top three choices of hamburger lovers across the region and more often than not is tagged with “absolute best burger around,” or “best hamburger I ever ate,” or “my favorite place in the world to grab a burger,” and any of hundreds of other combinations of the words “best” and “hamburger” whenever they are engaged in a foodie debate...is getting a facelift just in time for the eyes of the world to roam the neighborhood once again. The North Shore Inn ...venerable establish-ment that it is...has been a beehive of activity just a couple weeks out from its next big photo-op on the periphery of the 2014 Senior PGA Championship presented by KitchenAid . Folklore is that some top flight people worked hard to encourage Tom & Nancy Howe to close up shop during the 2012 edi-tion of the Championship. Word is that a fairly hefty monetary offer was made back then to keep the lights dimmed and the grill turned off. Opting to crank up the burger machine into quadruple over-time instead proved to be a very lucrative idea for the Howes who said they didn’t want to disappoint their regular customers and hoped to find some new ones among the spectator crowds swarming Harbor Shores . For the unfamiliar, The North Shore Inn is a rambling old roadhouse that was constructed in either 1888 or 1892 according to the hard-to-read handwriting in the original deed for the land. It sits at a substantial crossroads in the center of the sprawling Harbor Shores neighborhood, just down the street from the cottages at Hideaway . Golfers descending from the hillside green at Hole 13 swoop down a steep cart path to the backyard of the North Shore before venturing across the road to the 14th Tee along the Paw Paw River . The Howes have owned the place for 23 years now. Featuring burgers and authentic in-the-house-made Mexican cuisine (on Thursday, Friday, and Saturday nights), the extremely popular Inn can be found at 107 Higman Park Road (where it meets North Shore Drive ). Tom says not to worry...the history, mystique and charm of the North Shore Inn will remain unchanged inside. They’re just being good stewards of a well-built building that is still very sturdy. Crews last week replaced an aging metal awning on the front of the building, a new coat of paint is being applied and everything should be ready to shine for the spotlight of the 75th Anniversary edition of the Senior PGA Championship presented by KitchenAid. Tom cur-rently has plans to once again be at the heart of the Championship with two mobile-ATMs (because, by the way, they only take cash at the North Shore), he’s booked 10 port-a-potties, and hopes to erect a large tent with two 70-inch flatscreen TVs so you don’t miss a stroke while grabbing a burger and a beer. You’ll find the Howes and their crew in the house Monday through Saturday from 11am until 8:30pm ready to book you into their ever-growing fan club. The weathered old neon sign high atop the North Shore likely will not be ready in time for the Championship. Tom’s having a tough time finding repair people capable of repair or rebuilding that aging bit of infrastructure. If you know of anyone capable of doing that...give Tom a call at 927-1464. The entrepreneurial bug has bitten again for Brandon Cerecke . He is part of the team that recently purchased Sunset Coast Golf Center from M oody Pat Jeff Terry and has been working diligently to brighten everyone’s experience at the pro shop and driving range. Now, Mr. Cerecke, who also owns and operates Ultra Seal Corporation of Bridgman , is partnering with Dirk Sorrells of St. Joseph to acquire Pro-Seal Asphalt & Seal Coating from Dale Christie of Christie Custom Homes in St. Joseph. Sorrells tells me the duo will maintain the outstanding reputation created by Christie and his crew in operation of the business in Michigan’s Great Southwest . Pro-Seal will continue to service residential, commercial and industrial clients with parking lot and driveway seal coating, crack-filling, parking lot striping, and similar repair and mainte-nance issues regarding paved surfaces. Sorrells, who was most recently with the St. Joe company Parlor Tattooing , that won the 2012 Celebrated Service Award from Celebration! Cinemas for its legend-ary service to customers, tells me they intend to do business “the old fashioned way,” with close atten-tion to detail and quality delivery. In fact, he tells me they have already updated the seal coating gear with MOODY Continued from page 1 www.MailMaxOnline.com state of the art equipment. As Sorrells and Cerecke build their brand, they will use a newly purchased baby-blue 1955 Chevy pick-up truck to haul their seal coater to job sites across the region. They made a road trip to a classic vehicle seller along Route 66 when they discovered the truck and it is currently being hand-painted with Pro-Seal’s corporate logo. Also undergoing development is their new corporate website at www.prosealmi.com. Pro-Seal will be based at 3385 Livingston Road in Bridgman, the home of the totally unrelated Ultra Seal Corporation which is a metal surface finisher utilizing vacuum casting impregnation methods. You can reach Pro-Seal Asphalt & Seal Coating by phone at 269-465-3631 or by email to dirk@prosealmi.com. The man who brought Silver Beach Pizza to Michigan’s Great Southwest will now bring another piece of his business empire to the region in the form of one of his patented Soft Touch Car Wash centers. Jay Costas , who already owns and operates Soft Touch Car Wash operations in Valparaiso, Merrillville, and Crown Point, Indiana will break Volume 15, Ver. 20 ground this summer along a stretch of Cleveland Avenue just south of Hilltop Road bordering the CSX Railroad tracks in St. Joseph Charter Township . The actual street address is 2206 S. Cleveland Avenue . Costas and his partner for the project, veteran American Airlines pilot Mark Davidson gained overwhelming approval from the Township’s Planning Commission earlier and went up for a vote by the Township Board of Trustees recently. With the exception of Trustee Charles Garlanger who recused himself from the discussion and abstained from the vote because he had already voted on the project as a member of the Planning Commission, the vote provided unanimous approval with several engineering stipulations regarding set-back, water runoff retention ponds and the like. Costas and Davidson have pledged an out-standing, first-class business for the township, on a 1.7-acre parcel south of the commercial strip that houses Family Video at the corner. The property begins just south of the currently vacant drive up kiosk that was most recently home to Bearclaw Coffee Company . Jay tells me that the narrow strip of vacant land is zoned commercial but he needed to seek a special use permit for the car wash to operate in order for the flexible future use of the property as requested by the Township. They will build a 3,500 square foot building on the site beginning in late July or early August, and hope to be fully operation-al by December. The Costas Companies , which operate not only the car washes in Indiana, but also a Mobil Gasoline Service Station in Valparaiso , Oil n’ Go quick lube services in Valparaiso and Crown Point, and a Costas Coffee Company kiosk in Valparaiso, promises a first-class, well-kept oper-ation that will likely run on a schedule similar to their car wash businesses in Indiana: 7am until 8pm Monday through Saturday and 8am until 6pm on Sunday. Davidson is not a partner in the balance of the Costas Companies, just this project. Soft Touch Car Wash operations feature live assist washes with operators who prep-spray the vehicle and send it through a tunnel of 100% fresh water, 100% patent-ed cloth washes featuring premium detergents, heated dryers, and fast service. The full run through the system takes just 2 1/2 minutes and offers a free Superior Quality & Huge Variety... Right In Town! v w w C o r a c b T p b Across from Orchards Mall on Napier Avenue • Annuals e Selection rg La • Perennials Chef Jeff’s of • Geraniums (All Sizes) etables & eg V • Hanging Baskets erbs H • Combination Planters • Vegetable & Herb Plants Beautiful • Proven Winners Selection of • Climbing Vines/Grasses Proven Winners • Pond Plants/Tadpoles Aisle after aisle of: For 35 Years! For flowers that flourish, the premier choice is 1261 E. Napier Avenue, Benton Harbor, MI 49022 (Across from Orchards Mall Entrance) MOODY Continued from page 11 FLOWERLAND! C p h c d g n P t c l M t c w s w T i d b S a S J t l s w e M A W S K D J b a h C M b (269) 927-4012 OPEN 7 DAYS A WEEK! Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Harding’s Friendly Markets • Martins Super Market • SPGA Championship Pullout • Tractor Supply Co. Inserts may vary by Zip Code Continued on page 10

Moody On The Market

Pat Moody

The place that is invariably in the top three choices of hamburger lovers across the region and more often than not is tagged with “absolute best burger around,” or “best hamburger I ever ate,” or “my favorite place in the world to grab a burger,” and any of hundreds of other combinations of the words “best” and “hamburger” whenever they are engaged in a foodie debate...is getting a facelift just in time for the eyes of the world to roam the neighborhood once again. The North Shore Inn...venerable establishment that it is...has been a beehive of activity just a couple weeks out from its next big photo-op on the periphery of the 2014 Senior PGA Championship presented by KitchenAid. Folklore is that some top flight people worked hard to encourage Tom & Nancy Howe to close up shop during the 2012 edition of the Championship. Word is that a fairly hefty monetary offer was made back then to keep the lights dimmed and the grill turned off. Opting to crank up the burger machine into quadruple overtime instead proved to be a very lucrative idea for the Howes who said they didn’t want to disappoint their regular customers and hoped to find some new ones among the spectator crowds swarming Harbor Shores. For the unfamiliar, The North Shore Inn is a rambling old roadhouse that was constructed in either 1888 or 1892 according to the hard-to-read handwriting in the original deed for the land. It sits at a substantial crossroads in the center of the sprawling Harbor Shores neighborhood, just down the street from the cottages at Hideaway. Golfers descending from the hillside green at Hole 13 swoop down a steep cart path to the backyard of the North Shore before venturing across the road to the 14th Tee along the Paw Paw River. The Howes have owned the place for 23 years now. Featuring burgers and authentic in-the-house-made Mexican cuisine (on Thursday, Friday, and Saturday nights), the extremely popular Inn can be found at 107 Higman Park Road (where it meets North Shore Drive). Tom says not to worry...the history, mystique and charm of the North Shore Inn will remain unchanged inside. They’re just being good stewards of a wellbuilt building that is still very sturdy. Crews last week replaced an aging metal awning on the front of the building, a new coat of paint is being applied and everything should be ready to shine for the spotlight of the 75th Anniversary edition of the Senior PGA Championship presented by KitchenAid. Tom currently has plans to once again be at the heart of the Championship with two mobile-ATMs (because, by the way, they only take cash at the North Shore), he’s booked 10 port-a-potties, and hopes to erect a large tent with two 70-inch flatscreen Tvs so you don’t miss a stroke while grabbing a burger and a beer. You’ll find the Howes and their crew in the house Monday through Saturday from 11am until 8:30pm ready to book you into their ever-growing fan club. The weathered old neon sign high atop the North Shore likely will not be ready in time for the Championship. Tom’s having a tough time finding repair people capable of repair or rebuilding that aging bit of infrastructure. If you know of anyone capable of doing that...give Tom a call at 927-1464. <br /> <br /> The entrepreneurial bug has bitten again for Brandon Cerecke. He is part of the team that recently purchased Sunset Coast Golf Center from Jeff Terry and has been working diligently to brighten everyone’s experience at the pro shop and driving range. Now, Mr. Cerecke, who also owns and operates Ultra Seal Corporation of Bridgman, is partnering with Dirk Sorrells of St. Joseph to acquire Pro-Seal Asphalt & Seal Coating from Dale Christie of Christie Custom Homes in St. Joseph. Sorrells tells me the duo will maintain the outstanding reputation created by Christie and his crew in operation of the business in Michigan’s Great Southwest. Pro-Seal will continue to service residential, commercial and industrial clients with parking lot and driveway seal coating, crack-filling, parking lot striping, and similar repair and maintenance issues regarding paved surfaces. Sorrells, who was most recently with the St. Joe company Parlor Tattooing, that won the 2012 Celebrated Service Award from Celebration! Cinemas for its legendary service to customers, tells me they intend to do business “the old fashioned way,” with close attention to detail and quality delivery. In fact, he tells me they have already updated the seal coating gear with state of the art equipment. As Sorrells and Cerecke build their brand, they will use a newly purchased baby-blue 1955 Chevy pick-up truck to haul their seal coater to job sites across the region. They made a road trip to a classic vehicle seller along Route 66 when they discovered the truck and it is currently being hand-painted with Pro-Seal’s corporate logo. Also undergoing development is their new corporate website at www.prosealmi.com. Pro-Seal will be based at 3385 Livingston Road in Bridgman, the home of the totally unrelated Ultra Seal Corporation which is a metal surface finisher utilizing vacuum casting impregnation methods. You can reach Pro- Seal Asphalt & Seal Coating by phone at 269-465- 3631 or by email to dirk@prosealmi.com. <br /> <br /> The man who brought Silver Beach Pizza to Michigan’s Great Southwest will now bring another piece of his business empire to the region in the form of one of his patented Soft Touch Car Wash centers. Jay Costas, who already owns and operates Soft Touch Car Wash operations in Valparaiso, Merrillville, and Crown Point, Indiana will break ground this summer along a stretch of Cleveland Avenue just south of Hilltop Road bordering the CSX Railroad tracks in St. Joseph Charter Township. The actual street address is 2206 S. Cleveland Avenue. Costas and his partner for the project, veteran American Airlines pilot Mark Davidson gained overwhelming approval from the Township’s Planning Commission earlier and went up for a vote by the Township Board of Trustees recently. With the exception of Trustee Charles Garlanger who recused himself from the discussion and abstained from the vote because he had already voted on the project as a member of the Planning Commission, the vote provided unanimous approval with several engineering stipulations regarding setback, water runoff retention ponds and the like. Costas and Davidson have pledged an outstanding, first-class business for the township, on a 1. 7-acre parcel south of the commercial strip that houses Family Video at the corner. The property begins just south of the currently vacant drive up kiosk that was most recently home to Bearclaw Coffee Company. Jay tells me that the narrow strip of vacant land is zoned commercial but he needed to seek a special use permit for the car wash to operate in order for the flexible future use of the property as requested by the Township. They will build a 3,500 square foot building on the site beginning in late July or early August, and hope to be fully operational by December. The Costas Companies, which operate not only the car washes in Indiana, but also a Mobil Gasoline Service Station in Valparaiso, Oil n’ Go quick lube services in Valparaiso and Crown Point, and a Costas Coffee Company kiosk in Valparaiso, promises a first-class, well-kept operation that will likely run on a schedule similar to their car wash businesses in Indiana: 7am until 8pm Monday through Saturday and 8am until 6pm on Sunday. Davidson is not a partner in the balance of the Costas Companies, just this project. Soft Touch Car Wash operations feature live assist washes with operators who prep-spray the vehicle and send it through a tunnel of 100% fresh water, 100% patented cloth washes featuring premium detergents, heated dryers, and fast service. The full run through the system takes just 2 1/2 minutes and offers a free Vacuum token for use at the opposite end for those who would like to clean their interior as well. The wash system is one where you never leave your car. Costas says this business is also totally independent of his interest in Silver Beach Pizza which is a separate partnership with Tony Bertig. The photo accompanying this story on Moody on the Market. Com shows a first draft architectural rendering of the building prepared by Arkos Design of St. Joseph. The building’s full architectural drawings and blueprints will be prepared next to get ready for groundbreaking this summer. <br /> <br /> St. Joseph Today and the Community Assure Committee of the 2014 Senior PGA Championship presented by KitchenAid are working diligently hand-in-hand to maximize the visibility of the retail community as the 75th Anniversary Championship draws close. A creative and totally unique idea geared to welcoming visitors into the central business district is the KitchenAid Stand Mixers on Parade in nearly three dozen stores downtown. As the campaign says on its Facebook page: To help celebrate the 2014 Senior PGA Championship, thirty local businesses are displaying KitchenAid Stand Mixers in their stores. Some mixers have been beautifully hand-painted, some are decorated with a specific theme, and others have been left as-is. Have fun walking around to see the fun displays and enjoy special treats along the way. The Stand Mixer Tour will run through May 25. In addition to the St. Joseph Today tour and giveaway, merchants will be auctioning off their mixers for charity and some will have drawings for them. So mix and mingle – you can’t beat all the fun you’re sure to have! Don’t miss the Senior PGA Championship presented by KitchenAid at Harbor Shores – a beautiful, Jack Nicklaus Signature Design golf course, May 20-25. Photos by Joshua Nowicki. Mr. Nowicki has beautifully captured the essence of each display and his photos are linked to the Facebook page. Check them out and stop by each of the merchants. You just might end up winning one of these glorious KitchenAid stand mixers for yourself. <br /> <br /> Mid-West Family Broadcasting and the PGA of America have concluded negotiations making WSJM Radio “The Local Radio Home of the 2014 Senior PGA Championship presented by KitchenAid.” Mid-West Family General Manager Dave Doetsch and SPGA Championship Director Jeff Hintz have announced that the radio station will broadcast live play-by-play of the Championship on all four days of the event during the same broadcast hours as live national coverage from both The Golf Channel and NBC-TV, Thursday through Sunday, May 22nd through the 25th. WSJM will anchor the broadcast from the radio booth inside the Championship Media Center from noon until 3pm on both Thursday and Friday of Championship week and from 3pm until 6pm on Saturday and Sunday of the event. The exclusive contract is a rarity, inasmuch as radio broadcast rights are held by Sirius-XM satellite radio, but they will be broadcasting that same week from the PGA Tour’s Colonial Tournament. Championship Director Hintz noted that the decision was an easy one to make logistically and “makes perfect sense” due to WSJM’s longtime commitment to and involvement in the community and the fact the station is “the local leader’ and “always up to speed on local happenings.” To see more of what the exclusive agreement means to listeners of the station and golf fans everywhere, simply go to this link online: http://www.wsjm.com/Local-Radio-Home---75th- Senior-PGA-Championship-Pr/18948084 <br /> <br /> Collegiate fans of the Senior PGA have been invited to an “Alumni Village” on the Harbor Shores Golf Course between the 10th green and the 11th tee. Alumni associations from Michigan State University, the University of Michigan, and Notre Dame have all been invited to welcome alums to the small village atmosphere throughout the Championship on Friday, Saturday and Sunday of Memorial Day weekend between 10am and 5pm. Bob Gerbel heads up the MSU Alumni Association locally and he is inviting MSU fans to pick up free tickets to the site at his office atop the Fifth Third Bank Building at 830 Pleasant Street in St. Joseph. He’s working to get some of the MSU Coaching staff to swing by for a meet & greet and says they hope to see your support. Unofficial word in the street is the alumni team deemed to be exhibiting the best team spirit and support for the SPGA could earn a nice financial gift to its local alumni association. Each school will have its own tent in the village located next to a concession stand. Mr. Gerbel was the only one to identify his association’s ticket plan, so if you’re with the other schools, contact your local association for information on how to score some tickets for your tent in the village. <br /> <br /> That’s it for this week, kids. Be sure to line up your Championship tickets at SPGA20124.com and we’ll look to see you at Harbor Shores in the week ahead. Or, see you tonight at Bids for Barks. Otherwise, see you right here in MailMax next Saturday and online 24/7 at www.MoodyOnTheMarket.com <br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111

Flowerland

 

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