eMailMax 9/20/14 : Page 1

ST. JOSEPH WINE FESTIVAL & PUBLIC ART AUCTION WHIRLPOOL CENTENNIAL PARK www.stjoetoday.com ECRWSS Local Postal Customer Paper. News Good our Y www.MailMaxOnline.com POSTMASTER: Please deliver on September 20, 2014 September 20, 2014 Moody on The Market Al Mussman is deeply attracted to the things in life that bring him nostalgia, com-fort and warmth. Those values and the concept that “Everything Matters,” have attracted him to his next big project in Michigan’s Great Southwest . Mussman and his wife Marilyn are the owners and operators of Biggby Coffee in the Courthouse Square in St. Joseph , and if everything goes as planned, they will be bringing us all some great Zoup! Zoup! is a national franchise that Mussman has signed on with and is now in the hunt for the best place to put his new fast casual restaurant on the local scene. Assuming he is able to close on the right deal in the time frame he’s target-ing, his new Zoup! franchise could be open by the 1st of next February. Zoup! is a chain launched 16 years ago in 1998 in the Detroit suburb of Southfield . Zoup! locations offer hundreds of award-winning soups with 12 always-rotating daily varieties, includ-ing low-fat, vegetarian, dairy-free, gluten-free and spicy options --each served with a hunk of freshly baked bread. The Zoup! menu also features a distinc-tive array of made-to-order salads and sandwiches. Customer top picks on the soup line include Chicken Potpie, Lobster Bisque and Vegetarian Split Pea, but everyone will be able to find their own favorite by sampling the soups before ordering...in fact, they encourage it. Zoup! was begun with two simple dis-coveries the founders made while building their first company, which made soup and spice mixes for restaurants. That original business gave the partners kitchen-door access to top chefs and managers at hundreds of restaurants. It also gave them the chance to confirm what they suspected all along: First, that really good soup is hard to find...and Second, that soup has powerful intangible qualities that elicit feel-ings of comfort, warmth and well-being for many people. After opening in Southfield and adding five more Detroit-area locations, Zoup! founders opened their first franchise site in Ann Arbor in 2003. Today, fans are enjoying Zoup!’s soup, salad and sandwiches at more than 60 locations in 15 U.S. states and Canada . There are sixteen total in Michigan i nclud-ing two each in Grand Rapids, Novi and Troy . A new Zoup! is coming to Grape Road in Mishawaka next month and the Mussman’s hope to have the 17th site in Michigan shortly after the start of the new year. Al says, “I love to create places under roof and in cups where people can connect with one another in a nostalgic, comfortable and warm setting.” Sounds like something we all would love to see next February when those polar vortex winds are racing off the Lake Michigan shoreline. Stay tuned for more as Al & Marilyn bring their next dream into the real world of Michigan’s Great Southwest. As a private business or public organization you have to love the math involved in an annual venture that levels the playing field for virtually everyone regardless of size. The Cornerstone Chamber of Commerce Fall Trade Fair is almost the perfect equalizer inasmuch as everybody pays the same affordable price of admission whether you’re a mom M oody Pat & pop shop or a Fortune 500 company. Even better is the “price of admission” for the general adult pub-lic because it’s absolutely free to attend. The 2014 edition of the longest-running business-to-business and business-to-consumer trade showcase in the region has been set for Tuesday, October 7, 2014 in the Grand Upton Hall of the Lake Michigan College Mendel Center for Arts & Technologies . Showtime will run from 4pm to 7pm at the big event wherein Cornerstone Chamber members display their products and services in a professional trade show setting. Booth space reservations are now being accepted on a first-come, first-reserved basis and regardless of the size of your business, everybody pays the same rate at $159 per booth. On a compara-tive basis with far and away the majority of trade show opportunities it is one of the most affordable rates to be found anywhere in the nation. For the general adult population the “price” of admission is your business card, and you will have the opportunity to visit several dozen businesses and organizations in MOODY Continued from page 1 Volume 15, Ver. 38 one main venue. Traditionally, 90 or more businesses have established a presence in the exhibit hall and the show is oftentimes sold out before the day arrives. Hors d’oeuvres will be provided by the Lake Michigan College Conference Services and a cash bar will be available as well. The Cornerstone Chamber of Commerce Fall Trade Fair is sponsored by Blue Cross Blue Shield of Michigan and Lake Michigan College Conference Services. For addition-al information regarding booth specifications and/or reservations, contact Regina Ciaravino directly at 269-757-0227 or at rciaravino@cornerstonechamber.com. Cornerstone Chamber of Commerce is a mem-ber-driven organization encouraging the growth of business through networking, advocacy, visibility and benefits for all members. The Chamber represents 700 businesses that provide over 34,000 jobs for our community. As economic developers, chambers of com-merce, convention and visitors bureaus and other key players in the high stakes world of business attraction work their magic, the word “placemaking” is increas-ingly bandied about. The Michigan Municipal League bills themselves as Michigan’s leading advo-cate for placemaking. They are heavily invested in the concept to the degree that they have assembled a “bible” of sorts describing “The Art of Building Great Communities.” In Michigan’s Great Southwest, sev-eral of those communities have a chapter to them-selves dedicated to the “Lakes to Grapes” region from Bridgman to Baroda and Berrien Springs . The Michigan Municipal League will debut their new book, “The Economics of Place: The Art of Building Great Communities,” at their annual member con-vention next month. Shortly thereafter they will visit the local communities to present the release of the book to the local community at an invitation only event. The MML convention is slated to take place October 15th through the 17th at Northern Michigan University in Marquette where the book will go into wide release to member communities across the state of Michigan. A few days later the MML CEO Dan Gilmartin will be on Baroda’s doorstep for a private s & B P y P C M w t e t m p t t A e t v M c c a G a c f p y t N c t o e B a i o m u b S i w l t s Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax •Hardings Friendly Market • Martins Super Markets • Pater True Value Inserts may vary by Zip Code Continued on page 16

Moody On The Market

Pat Moody

Al Mussman is deeply attracted to the things in life that bring him nostalgia, comfort and warmth. Those values and the concept that “Everything Matters,” have attracted him to his next big project in Michigan’s Great Southwest. Mussman and his wife Marilyn are the owners and operators of Biggby Coffee in the Courthouse Square in St. Joseph, and if everything goes as planned, they will be bringing us all some great Zoup! Zoup! Is a national franchise that Mussman has signed on with and is now in the hunt for the best place to put his new fast casual restaurant on the local scene. Assuming he is able to close on the right deal in the time frame he’s targeting, his new Zoup! Franchise could be open by the 1st of next February. Zoup! Is a chain launched 16 years ago in 1998 in the Detroit suburb of Southfield. Zoup! Locations offer hundreds of award-winning soups with 12 always-rotating daily varieties, including low-fat, vegetarian, dairy-free, gluten-free and spicy options -- each served with a hunk of freshly baked bread. The Zoup! Menu also features a distinctive array of made-to-order salads and sandwiches. Customer top picks on the soup line include Chicken Potpie, Lobster Bisque and Vegetarian Split Pea, but everyone will be able to find their own favorite by sampling the soups before ordering...in fact, they encourage it. Zoup! Was begun with two simple discoveries the founders made while building their first company, which made soup and spice mixes for restaurants. That original business gave the partners kitchen-door access to top chefs and managers at hundreds of restaurants. It also gave them the chance to confirm what they suspected all along: First, that really good soup is hard to find...and Second, that soup has powerful intangible qualities that elicit feelings of comfort, warmth and well-being for many people. After opening in Southfield and adding five more Detroit-area locations, Zoup! Founders opened their first franchise site in Ann Arbor in 2003. Today, fans are enjoying Zoup!’s soup, salad and sandwiches at more than 60 locations in 15 U.S. states and Canada. There are sixteen total in Michigan including two each in Grand Rapids, Novi and Troy. A new Zoup! Is coming to Grape Road in Mishawaka next month and the Mussman’s hope to have the 17th site in Michigan shortly after the start of the new year. Al says, “I love to create places under roof and in cups where people can connect with one another in a nostalgic, comfortable and warm setting.” Sounds like something we all would love to see next February when those polar vortex winds are racing off the Lake Michigan shoreline. Stay tuned for more as Al & Marilyn bring their next dream into the real world of Michigan’s Great Southwest.<br /> <br /> As a private business or public organization you have to love the math involved in an annual venture that levels the playing field for virtually everyone regardless of size. The Cornerstone Chamber of Commerce Fall Trade Fair is almost the perfect equalizer inasmuch as everybody pays the same affordable price of admission whether you’re a mom & pop shop or a Fortune 500 company. Even better is the “price of admission” for the general adult public because it’s absolutely free to attend. The 2014 edition of the longest-running business-to-business and business-to-consumer trade showcase in the region has been set for Tuesday, October 7, 2014 in the Grand Upton Hall of the Lake Michigan College Mendel Center for Arts & Technologies. Showtime will run from 4pm to 7pm at the big event wherein Cornerstone Chamber members display their products and services in a professional trade show setting. Booth space reservations are now being accepted on a first-come, first-reserved basis and regardless of the size of your business, everybody pays the same rate at $159 per booth. On a comparative basis with far and away the majority of trade show opportunities it is one of the most affordable rates to be found anywhere in the nation. For the general adult population the “price” of admission is your business card, and you will have the opportunity to visit several dozen businesses and organizations in one main venue. Traditionally, 90 or more businesses have established a presence in the exhibit hall and the show is oftentimes sold out before the day arrives. Hors d’oeuvres will be provided by the Lake Michigan College Conference Services and a cash bar will be available as well. The Cornerstone Chamber of Commerce Fall Trade Fair is sponsored by Blue Cross Blue Shield of Michigan and Lake Michigan College Conference Services. For additional information regarding booth specifications and/or reservations, contact Regina Ciaravino directly at 269- 757-0227 or at rciaravino@cornerstonechamber.com. Cornerstone Chamber of Commerce is a member- driven organization encouraging the growth of business through networking, advocacy, visibility and benefits for all members. The Chamber represents 700 businesses that provide over 34,000 jobs for our community.<br /> <br /> As economic developers, chambers of commerce, convention and visitors bureaus and other key players in the high stakes world of business attraction work their magic, the word “placemaking” is increasingly bandied about. The Michigan Municipal League bills themselves as Michigan’s leading advocate for placemaking. They are heavily invested in the concept to the degree that they have assembled a “bible” of sorts describing “The Art of Building Great Communities.” In Michigan’s Great Southwest, several of those communities have a chapter to themselves dedicated to the “Lakes to Grapes” region from Bridgman to Baroda and Berrien Springs. The Michigan Municipal League will debut their new book, “The Economics of Place: The Art of Building Great Communities,” at their annual member convention next month. Shortly thereafter they will visit the local communities to present the release of the book to the local community at an invitation only event. The MML convention is slated to take place October 15th through the 17th at Northern Michigan University in Marquette where the book will go into wide release to member communities across the state of Michigan. A few days later the MML CEO Dan Gilmartin will be on Baroda’s doorstep for a private session with the Greater Bridgman Area Chamber & Growth Alliance (CGA) and the Baroda Area Business Association (BABA) at the Round Barn Public House. Gilmartin says that for the past several years, the MML has worked tirelessly through their Prosperity Agenda and Center for 21st Century Communities, to determine what it will take to restore Michigan to a prosperous state once again. Armed with the belief that our communities are at the core of the economic turnaround, and that “place” is the huge economic driver, the organization developed a book that focuses on placemaking as an economic development tool. Through its work, the League has crossed paths with and forged new partnerships and collaborations with individuals, organizations, and foundations that would have seemed unlikely just a few years ago. Authors of the new book include urbanists, researchers, practitioners and entrepreneurs. The book contains a chapter describing Baroda’s success in reinventing its economy from the tool & die capitol of SW Michigan into the “Heart of Wine Country,” and collaboration with Bridgman and Berrien Springs in creating the wayfinding concept for attracting I-94 and US-31 tourists into the heart of the “Lakes to Grapes” region. The 174-page paperback is also available for purchase by the general public at Amazon. Com. The book carries a list price of $14.95. <br /> <br /> The family that has helped formulate your spring flower beds for decades is back in the business of fall plantings this year for the first time in nearly four years. The Wagner family, owners and operators of the colorful Flowerland floral stand opposite the Napier Avenue entrance to the Orchards Mall, discontinued fall sales about three years ago, but decided to get back into the business this fall with a variety of options centered largely on hardy mums. The every-fall-adventure was halted several years ago, but Bob Wagner says they decided to get back into the action this year selling a variety of colors for the iconic fall florals. In addition to multiple sizes and colors of mums, the Wagner family is offering pansies, ornamental cabbage, and even some mum hanging baskets until the end of October from their site in the 1200 block of Napier Avenue alongside their Napier Gold, Silver and Diamond exchange. Flowerland has been in business at that location for some 35 years now, with loyal customers returning year-after-year for their large selection of flowers throughout the seasons and the hand-selected superb quality of the product for sale.<br /> <br /> They call it an opportunity to “feed your body and your bottom line.” Team Kinexus wants to assist in the development of your business enterprise through a “Meet & Eat” Business Development session coming on Tuesday, September 30th at their offices at 499 W. Main Street in downtown Benton Harbor. Your chance to grab some lunch alongside some action items for your own better bottom line is being hosted by a collaboration of Kinexus, the Procurement Technical Assistance Center (PTAC) and the Michigan Manufacturing Technology Center. The 90-minute session will run from 11:30am until 1pm on the 30th. You will learn how to sell your goods and services to the government sector...how to access training for business growth, lean manufacturing, quality operations, leadership and sustainability... and how to receive assistance with talent recruitment and training, business planning, and access to capital. A boxed lunch is included in the learning opportunity and the cost is just $10 in advance or $15 at the door. You can register now by contacting Dan Peat at 269-927-1064 ext 1184 by September 26th.<br /> <br /> The days of putting an ad in the Yellow Pages and kicking back to wait for business to flow through the door are about on par with posting a bulletin on every telephone pole in town. If your company isn’t capitalizing on some form of digital marketing, you may well be destined for the dust bin of “former” business entities. Weaving your way through new age technologies can be daunting, but the Small Business Services team at Cornerstone Alliance is at the ready with an Online Advertising Seminar to help tackle the situation head on. Dave Holt & Patrick Bosse, founders of the St. Joseph advertising agency Holt Bosse, will teach participants the basics of online advertising for small businesses. On Thursday, September 25th from 6pm to 7pm at Western Michigan University Southwest, the class from Holt Bosse will offer the information business owners need to add digital marketing to their integrated advertising campaigns. Be found by prospects, and extend the marketing reach of your company through digital advertising. The class will include several advanced techniques for online media. The course will include: Understanding the meaning of CTR, CPM, and CPC...Identifying and application of geographic, demographic and other target-marketing methodologies...Making informed and relevant online advertising buys through Google AdWords, Social Media, and more...Implementing advanced marketing technologies including UTM tracking codes and setting up conversions. Dave Holt is the Founder & Creative Director at Holt Bosse. He has more than 14 years of experience in UX design, online marketing and analysis. A former journalist and illustrator, Dave has been acknowledged twice by the Associated Press -- once for writing, the other for photo illustration. Patrick Bosse is the Founder & Strategic Director at Holt Bosse. He began his career on the east side of Michigan working at Doner on national brands like La-Z-Boy, UPS Stores, BFGoodrich and Mazda. He moved to west Michigan where he has been able to hone his strategy and media talents with a number of clients from a wide variety of industries. You must register no later than Monday, September 22nd. You can accomplish that by clicking this link and following instructions: cornerstonewbc.com/ calendar <br /> <br /> That ’s it for this week…see you Saturday in MailMax and 24/7 online at www.MoodyontheMarket.com.<br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111<br /> Read more at www.MailMaxOnline.com

St. Joseph Wine Festival & Public Art Auction

 

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