eMailMax 10/25/14 : Page 1

SouthweSt Michigan autoMotive Marketplace ECRWSS Loca PosaCusome Specialpullout Section October 25, 2014 Paper. 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Shown: Shown: Shown: Salted Salted Salted Caramel Caramel Caramel Pumpkin Pumpkin Pumpkin Concrete Concrete Concrete Mixer Mixer Mixer Shown: Shown: The The Culver’s Culver’s Double Double Deluxe Deluxe ButterBurger® ButterBurger® Expires Expires Expires 10/26/14. 10/26/14. 10/26/14. Based Based Based on on purchase on purchase purchase at at regular at regular regular menu menu menu price. price. price. Please Please Please no no substitutions. no substitutions. substitutions. Med um Connuedrompage17nses Med um Shake Shake popees haveopayonne sevcessuchas $ $ $ $ $ $ $ Expeda Tp Advsoandsmaagencescom Vue Med um mssoneesoupo30pecenoeveyoom Value Value Value Value Value Value Value She Basket Basket Basket bookedbyhosesesheaxaesnceasednheoca Be Basket Basket Basket Basket assessmendsc Humnskywbeookngooca panesohepcovehecoso gengnohePueMchganneup Thepceopaynhaeams$500000pemake 1 OFF 1 OFF MOODY Electronic versions of this coupon are not accepted. Electronic Electronic versions versions of of this this coupon coupon are are not not accepted. accepted. BUYGET FREE BUYGET ANY FREE © 2014 Culver Franchising System, Inc. Limited time offer. Sundae 07/14 Shown: Shown: 2-Scoop 2-Scoop Turtle Turtle Sundae Electronic Electronic versions versions of of this this coupon coupon are are not not accepted. accepted. Expires Expires 10/26/14. 10/26/14. Based Based on on purchase purchase at at regular regular menu menu price. price. Please Please no no substitutions. substitutions. Not Not valid valid with with any any other other offer. offer. Value Value 1/200 1/200 cent. cent. Limit Limit one one coupon coupon per per transaction. transaction. ® ® restaurants. restaurants. CFSI-1/14 CFSI-1/14 Valid Valid only only at at participating participating Culver’s Culver’s Expires Expires 10/26/14. 10/26/1 Not Not valid valid with with a Show Sho 1 OFF$ 1 OFF$ pane ke se oveha Whe mensoa en owooao Expires 10/26/14. Based on purchase at regular menu price. Please no substitutions. Not valid with any other offer. Value 1/200 cent. Limit one coupon per transaction. Valid only at participating Culver’s ® restaurants. CFSI-7/14 Expires 10/26/14. $1 off regular menu price. All Value Baskets include designated sandwich, regular French fry and medium soft drink. Please no substitutions. Not valid with any other offer. Coupon not valid with SnackPak meals. Value 1/200 cent. Limit one coupon per transaction. Valid only at participating Culver’s ® restaurants. CFSI-7/14 Expires 10/26/14. $1 off regular menu price. All Value Baskets include designated sandwich, regular French fry and medium soft drink. Please no substitutions. Not valid with any other offer. Coupon not valid with SnackPak meals. Value 1/200 cent. Limit one coupon per transaction. Valid only at participating Culver’s ® restaurants. 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O O cial cial Google+ Google+ , , downloa downlo rules rules rules at at at culvers.com/chicken-rules culvers.com/chicken-rules culvers.com/chicken-rules . . . apps, apps, apps, and and and become become become a a a Culver’s Culver’s Culver’s eClub eClub eClub and and and Text Text Text Club Club Club rules rules at at culvers.com/chicken-rules culvers.com/chicken-rules . . apps, apps, and and become become wh ed scuss ng hecoopea veeo s CFFSAM member member member at at at culvers.com. culvers.com. culvers.com. member member at at culvers culver Cue_714_FaFSndd2 7214829AM Regadngnexsepsoheececcgoup Inserts © © © 2014 2014 2014 Culver Culver Culver Franchising Franchising Franchising System, System, System, Inc. Inc. Inc. PepsiCo, PepsiCo, PepsiCo, Inc. Inc. Inc. All All All Rights Rights Rights Reserved. Reserved. Reserved. This This This Ad Ad Ad contains contains contains valuable valuable valuable trademarks trademarks trademarks owned owned owned and and and used used used by by by PepsiCo, PepsiCo, PepsiCo, Inc. Inc. Inc. and and and its its its subsidiaries subsidiaries subsidiaries and and and affiliates affiliates affiliates to to distinguish to distinguish distinguish products products products and and and services services services of of of & Promotions CaoaandPeasayheyhopeo“Connuehe © © 2014 2014 Culver Culver Franchising Franchising System, System, Inc. Inc. PepsiCo, PepsiCo, Inc. Inc. All All Rights Rights Reserved. Reserved. This This Ad Ad contains contains valuable valuable trademarks trademarks owned owned and and used used by by PepsiCo, PepsiCo, Inc. Inc. and and its its subsidiaries subsidiaries and and affiliates affiliates to to distinguish distinguish pro p outstanding outstanding outstanding quality. quality. quality. The The The Wisconsin Wisconsin Wisconsin cheese cheese cheese logo logo logo is is a is a registered a registered registered trademark trademark trademark of of the of the the Wisconsin Wisconsin Wisconsin Milk Milk Milk Marketing Marketing Marketing Board. Board. Board. DR DR DR PEPPER PEPPER PEPPER is is a is a registered a registered registered trademark trademark trademark of of Dr of Dr Dr Pepper/Seven Pepper/Seven Pepper/Seven Up, Up, Up, Inc. Inc. Inc. © © © 2014 2014 2014 Dr Dr Dr Pepper/Seven Pepper/Seven Pepper/Seven Up, Up, Up, Inc Inc Inc outstanding outstanding quality. quality. The The Wisconsin Wisconsin cheese cheese logo logo is is a a registered registered trademark trademark of of the the Wisconsin Wisconsin Milk Milk Marketing Marketing Board. Board. DR DR PEPPER PEPPER is is a a registered registered trademark trademark of of Dr Dr Pepper/Seven Pepper/Seven Up, Up, Inc. 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Send GET GET GET YOUR YOUR YOUR FILL FILL FILL OF OF OF DELICIOUS! DELICIOUS! DELICIOUS! Follow us on Facebook, Twitter, Instagram and to to to win win win a a a $250 $250 $250 Culver’s Culver’s Culver’s gift gift gift card. card. card. Send Send Send PueMchganpchman Tm Follow Follow Follow us us us on on on Facebook, Facebook, Facebook, Twitter, Twitter, Twitter, Instagram Instagram Instagram and and and your text by October 26, 2014! Aenmaygeoeheesohe O cial Google+ , download our iPhone and Android your your your text text text by by by October October October 26, 26, 26, 2014! 2014! 2014! O O O cial cial cial emapubsher@faraheadcom Google+ Google+ Google+ , , download , download download our our our iPhone iPhone iPhone and and and Android Android Android rules at culvers.com/chicken-rules . apps, and become a Culver’s eClub and Text Club naon abouheNohPe rules rules rules at at at culvers culvers.com/chicken-rules culvers.com/chicken-rules omhnu$ . . apps, apps, apps, and and and become become become a a a Culver’s Culver’s Culver’s eClub eClub eClub and and and Text Text Text Club Club Club may vay by Zp Code member at culvers.com. member member member at at at culvers.com. culvers.com. culvers.com. Contnuedonpage17 wwwMaMaxOnnecom •wwwfacebookcom/eMaMax Expires 10/26/14. Based on purchase at regular menu price. Please no substitutions. Not valid with any other offer. Value 1/200 cent. Limit one coupon per transaction. Valid only at participating Culver’s ® restaurants. CFSI-1/14 Expires Expires Expires 10/26/14. 10/26/14. 10/26/14. 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CFSI-7/14 CFSI-7/14 Expires Expires 10/26/14. 10/26/14. $1 $1 off off regu re Limit Limit one one coupon coupon per per transac transa 1 OFF 1 OFF 1 OFF$1 OFF 1 OFF 1 1 OFF OFF Electronic versions of this coupon are not accepted. Electronic Electronic versions versions of of this this coupon coupon are are not not accepted. accepted. 1 1 OFF OFF Electronic versions of this coupon are not accepted. Electronic versions of this coupon are not accepted. Electronic versions this coupon are not accepted. Electronic Electronic versions versions of of this of this coupon coupon are are not not accepted. accepted. Expires 10/26/14. $1 off regular menu price. All Value Baskets include designated sandwich, regular French fry and medium soft drink. Please no substitutions. Not valid with any other offer. Coupon not valid with SnackPak meals. Value 1/200 cent. Limit one coupon per transaction. Valid only at participating Culver’s ® restaurants. 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Valid Valid Valid only only only at at participating at participating participating Culver’s Culver’s Culver’s restaurants. restaurants. restaurants. CFSI-7/14 CFSI-7/14 CFSI-7/14 •Hardings Friendly Market • Martins Super Markets • Pater True Value © 2014 Culver Franchising System, Inc. PepsiCo, Inc. All Rights Reserved. This Ad contains valuable trademarks owned and used by PepsiCo, Inc. and its subsidiaries and affiliates to distinguish products and services of © © © 2014 2014 2014 Culver Culver Culver Franchising Franchising System, System, Inc. Inc. Inc. PepsiCo, PepsiCo, PepsiCo, Inc. Inc. All All All Rights Rights Rights Reserved. Reserved. Reserved. This This This Ad Ad Ad contains contains contains valuable valuable valuable trademarks trademarks trademarks owned owned owned and and and used used used by by by PepsiCo, PepsiCo, PepsiCo, Inc. Inc. Inc. and and and its its its subsidiaries subsidiaries subsidiaries and and and affiliates affiliates affiliates to to to distinguish distinguish distinguish products products products and and and services services services of of of outstanding quality. The Wisconsin cheese logo is a registered trademark of the Wisconsin Milk Marketing Board. DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. Franchising © 2014 Dr System, Pepper/Seven Up, Inc Inc. outstanding outstanding outstanding quality. quality. quality. The The The Wisconsin Wisconsin Wisconsin cheese cheese cheese logo logo logo is is a is a registered a registered registered trademark trademark trademark of of of the the the Wisconsin Wisconsin Wisconsin Milk Milk Milk Marketing Marketing Marketing Board. Board. Board. DR DR DR PEPPER PEPPER PEPPER is is a is a registered a registered registered trademark trademark trademark of of of Dr Dr Dr Pepper/Seven Pepper/Seven Pepper/Seven Up, Up, Up, Inc. Inc. 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Moody On The Market

Pat Moody

The collective set of destination attractions across Michigan’s Great Southwest branding themselves as The Emerald Avenue went on a prospecting excursion recently, and while it may take a while to determine if they struck gold or not, they were witness to some liquid gold and the back story on a sizable expansion for one of their members. Sarah Jollay and Dan Peat led the sales pitch to at least four potential members who were attracted to the Member Event, while two of the newest members of the collaborative marketing effort were afforded time to relate their stories to everyone else in attendance. Jollay, who represents several of the participating attractions along Friday Road in Coloma (including Grandpa’s Cider Mill & Jollay Orchards) kicked off the presentation in the expansive tasting room at fellow member Journeyman Distillery on Generations Drive in Three Oaks, where a small crew of distillery workers was busy bottling, sealing and labeling a batch of Billberry Black Hearts Gin on the sidelines.Peat, who represents Team Kinexus of Benton Harbor, the fiduciary agent that shepherded grant dollars to help create the Emerald Avenue marketing concept in the first place, shared presentation duties in explaining the brand to the recruited companies learning about the program first hand. The cooperative works together to build local tourism and a stronger economy in the region to enrich families and communities while upholding the responsibilities passed down to them as caretakers of our natural environment. I shared a lengthy report on the details of the co-op in an earlier story on Moody on the Market.com. A partner from Journeyman shared the news with fellow members of the collaborative that the huge demand for weddings, business meetings, and other private parties on site has led them to acquire a substantially larger chunk of the historic E.K. Warren Featherbone Factory to help accommodate more activities. The current capacity for an event of 135 will be expanded to in excess of 300 with the expansion project currently underway, and a second floor space is also being renovated for additional capacity. Corey Carolla from Kinexus was pleased with the turnout. He tells me that The Emerald Avenue collaborative is, “One of the most energizing groups I’ve ever had the pleasure to sit down with.” He adds, “The energy in every board meeting and conversation is non-stop and contagious.” Allissa McManus from Piggot’s Farm Market & Bakery in Benton Harbor also shared news of a strong crop season and products arriving at the market this fall. Both before and after the formal presentations, members and potential members networked with one another while discussing the cooperative efforts. Regarding next steps for the eclectic group, Carolla and Peat say they hope to, “Continue the momentum, look at strategies for one and three years out, and find like-minded attractions to be part of the equation.” Any interested parties engaged in similar destination attraction business categories can contact Peat, the unofficial executive director of the group who reports to the board of directors, at his offices at Kinexus for the times and dates of future meetings.<br /> <br /> Pure Michigan pitch man Tim Allen may get to tell the rest of the nation about the North Pier Lighthouse, or the Silver Beach Carousel, or any of the other amazing destination attractions that collectively make up our lake shore communities if discussions currently underway result in an affirmative vote at an upcoming referendum among lodging properties dotting the area. Members of the Shoreline Hotel/Motel Assessment Association organized under the umbrella of the Southwestern Michigan Tourist Council met in St. Joseph recently to formalize some ongoing dialogue among the hoteliers to conduct a vote to increase the “bed tax” that is collected from overnight guests in the area. Support appears to be building for taking the tax from the current 2-percent to the state-authorized 5-percent level that every other assessment association in the entire West Michigan region is already collecting. By comparison, South Bend lodging taxes run to 13-percent and in Grand Rapids, where three individual levies are added to one’s bill, the tax is 15-percent. Public Act 59 of 1984 created the Community Convention & Tourism Marketing Act which allowed for the nightly tax of up to 5-percent on hotel and motel guests with the income generated designated for marketing by Convention & Visitors Bureaus across the state. Many locales began collecting just 2-percent in the beginning, but all along the West Michigan shoreline, along the Michigan border and in many other regions, assessment districts long ago increased to the 5-percent limitation under the law in order to maximize their marketing prowess. Millicent Huminsky, Executive Director of the Southwestern Michigan Tourist Council administers the Shoreline group as well, and she wants to capitalize on the opportunity to partner with Pure Michigan and its award-winning nationwide TV campaign and all the valuable things that accrue to such exposure that even money can’t buy. A prototype TV spot featuring local attractions was assembled to give the lodging association owners a taste of what could be possible with the increased marketing revenue. The current 2-percent tax generates approximately $400,000 annually. Increasing the fee to the 5-percent level would generate about a million dollars going forward. That’s money that Huminsky and her staff and board would like to have available to expand their advertising reach into additional regional markets, to help support creation of additional off-season events to build traffic in the shoulder seasons of spring and fall, and to more aggressively pursue meeting, planning and convention marketing for the area. The additional regional markets could include St. Louis, Ft. Wayne, some Ohio markets and the like. Currently the SWMTC marketing budget reaches into Chicago, Detroit, Grand Rapids and Indianapolis. Millicent also tells me that her organization, the SWM Tourist Council, would also establish an on-line reservation system for participating hotel and motel properties exclusively at no-charge to those properties. Currently those properties have to pay online services such as Expedia, Trip Advisor and similar agencies commission fees of up to 30-percent for every room booked by those sites. If the tax rate is increased in the local assessment district, Huminsky will be looking for local partners to help cover the cost of getting into the Pure Michigan line up. The price to play in that realm is $500,000 per market which is matched by Travel Michigan with an additional $500,000. Huminsky would seek a partner or partners to cover half of the local market’s fee, and her association would put up the over half to get into the national spot rotation. While the discussion produced no negative comments, a couple of property owners were not able to attend and will be brought up to speed, and one or two declined to comment at all. There are 20 total lodging properties in the Benton Harbor, St. Joseph, Stevensville assessment district who are party to the Shoreline guidelines. Each lodging facility gets one vote per hotel or motel room when balloting takes place, and a simple majority of votes determines the fate of any issue. There is virtually no downside to the decision in light of rates being charged everywhere else in the region and the fact that the tax is paid by lodging guests, costing the facility virtually nothing. Assuming discussions proceed on the current trend line, a referendum vote will take place by the Shoreline Assessment group either late this month or very early next month and if the increase is approved and authorized by a majority vote, the increase would begin to be collected on January 1, 2015. For once, Michigan’s Great Southwest would finally gain some parity with other tourist destinations that pop up on billboards, in tour guides, on radio and TV and in online marketing considerably more frequently than do our own.<br /> <br /> When most folks celebrate their 25th anniversary, they might get a new ring, or throw a party to mark the occasion. Jackie Van Horn says her crew went all out for their 25th and bought a new building! It’s true. Jackie, Troy and the crew picked up a 6,300 square foot building a short distance away from their flagship store and are celebrating a quarter century in business by getting bigger still. They’re all part of the twenty- five year success of Sensational Spas of Stevensville, and for once Jackie will have a little room to spread out her accounting tools and files thanks to the company’s acquisition of the old Scientific Notebook property behind Bert’s Breakfast Korner just off the main drag in Stevensville. Scientific Notebook had relocated to Linco Road, leaving the perfect opportunity for Sensational which boasts a sizable presence along Red Arrow Highway in Stevensville as “Your Hometown Hot Tub Superstore.” What was launched in 1989 primarily as a pool and spa-service company has turned into a substantial regional player in the market and a destination attraction for people looking for quality spas, hot tubs, accessories, chemicals and more. In fact, they offer the largest selection of portable spas in all of SW Michigan and NW Indiana. They moved to their Red Arrow Highway site in 1993 and originally constructed custom built spas. Even though that was highly successful, it was also burdensome as they spent more time assembling than selling. Four years later they concluded that the best route to quality customer service was to bring the best-built units directly from the top manufacturers in the business. That transition allowed them to add more showroom space, but it was still not enough. Their overwhelming success led to expansion through construction of a large warehouse on site and another off-site. That gave them more than 17,200 square feet of showroom and warehouse space. It also meant that Jackie’s space for accounting kept getting smaller to the point that she has been operating out of an old cedar sauna, about the size of a normal halfbath. Being rated a Top 100 Spa Dealer in the nation means customers continue to flock to them for the best line-up ever, leaving them bursting at the seams. With the retail business growing to include a large inventory of “pre-loved” hot tubs, thoroughly re-conditioned to offer more pricepoint options, they really felt the crunch during last winter’s Polar Vortex. With the old notebook factory on the market, Sensational Spas jumped at the chance to gather the building into the fold for much needed warehouse space and administrative offices. Thanks to the new 1,200 square feet of administrative space, Jackie can better organize and streamline operations for the next phase of growth. They also now have a conference room for meetings and classes. The new building in the family will be exclusively for warehousing and back office operations, not as a walk-in retail presence. In fact, a four year experiment with a seasonal retail presence on M-139 in Benton Harbor has concluded, and that center has been closed now. The store, alongside NAPA Auto Parts, was only busy during April, May and June, and after clipping their presence to a March to September window, the numbers simply didn’t add up, resulting in the decision to cease operations at that site last month. Meanwhile, the entire rest of the operation at Sensational Spas continues to crank it up, and they’d love to see you as they celebrate their 25th anniversary in business. You’ll find them at 5595 Red Arrow Highway with an amazing array of spas and hot tubs for virtually any size and scale of placement. They’re there Monday through Friday from 8am until 6pm and Saturdays from 9am until 4pm, and every in stock hot tub is on sale. You can reach them by phone at 269-429-7171 and online by clicking this link: www.sensationalhottubs.com/ <br /> <br /> If crafting the ideal Christmas tree just isn’t in your make up whether it’s because of lack of time or seemingly little or no artistic talent, you might do well to line up tickets for the 2014 Festival of Trees from Volunteer Southwest Michigan. On Friday, November 21st, The Vineland Center in St. Joseph will be transformed into a veritable Christmas Wonderland with an amazing array of all things Christmas from 6pm until 10pm. More than two dozen unique Christmas trees, designed by local artists, will be auctioned off to support Volunteer Southwest Michigan. This amazing new event combines artwork, food, music, and holiday fun for everyone. Both silent and live auction items will be on the block including not only the Christmas trees, but also holiday wreaths and other fun items. A strolling dinner featuring hors d’oeuvres at sumptuous themed food stations around the hall will keep your energy high, along with live musical performances by Mark Ficks Music, and locally crafted beers, wines and libations served from the Martini Bar. You can cap off the night’s bidding at the delicious dessert and coffee station. Tickets are now on sale for a $125 donation per person, with tables also available. RSVPs are required by November 17th. Sponsors include Fairmount Santrol, Horizon Bank, Brammall Industrial Supply, Tri-State HRMA, WSJM Radio, The Vineland Center, and Whole Nine Yards. You can click the following link to arrange for tickets or you can call 269-983-0912. All proceeds will benefit Volunteer Southwest Michigan: www.volunteerswmi.org <br /> <br /> That’s it for this week, folks. See you Saturday right here in MailMax!<br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111<br /> <br /> Read more at www.MailMaxOnline.com

Culver's

 

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