eMailMax 12/13/14 : Page 1

ECRWSS Local Postal Customer Paper. News Your Good December 13, 2014 POSTMASTER: Please deliver on December 13, 2014 Moody on The Market www.MailMaxOnline.com Volume 15, Ver. 50 OPEN FOR LUNCH AT 11AM DAILY! Pat From all early indications, Operation Shop Small Saturday was a solid success in down-town St. Joseph. Most shop keepers will likely be tabulating their returns for a while before any outright declaration regarding the degree of success, but anecdotally, many seemed very pleased with the steady stream of customers and their eagerness to make purchases in the central business district. Oddly enough, the creeping commercialism of Thanksgiving Day led several to comment that only was Saturday good, but Friday’s turnout was equally rewarding since the big box doorbusters were increas-ingly rolled into Thursday and earlier. The pressure for retailers to perform in the critical holiday season stems from the fact that for many 80-percent of their revenues are generated in the 20-percent of time that includes the holiday shopping times from Halloween to New Years. Mild, sunny weather certainly helped out as shoppers were treated to a great break in recent cold and wet or snowy weather on Shop Small Saturday, rolling out pockets of happy revelers eager to get some shopping down and support local, small business owners. Many places observed first hand throughout the Saturday afternoon period in downtown St. Joseph had customers from two to ten deep waiting to complete their transac-tions while many more roamed among the myriad offerings from discounted KitchenAid stand mixers at Perennial Accents, to special events like the “View 366” book signing party at Forever Books with author/ photographer Laura Kraklau. Elegantly decorated store-fronts from the Elves at Chartreuse to ornaments galore at DK Boutique pulled many a shopper inside to further scan for Shop Small discounts that ranged from 10-per-cent savings to 50-percent and more depending on your stop along the retail trail. Mary Schaut at FuzzyButz was both beaming and concerned at the same time. She was one of those who saw huge traffic both Friday and Saturday and scored great sales. Unfortunately, she says her inventory of winter weather coats for dogs large and small was nearly wiped out. While that’s a good thing, she is reminded that winter hasn’t even officially begun yet, and fears it may be extremely difficult to replenish supplies from wholesale vendors at this late date for the current season. The ladies at Perennial Accents were awash in wrapping paper, ribbons and tape as they per-formed their free gift-wrapping magic for the dozens of people making selections for an incredible array of home and holiday decor, unique kitchen utensils and gadgets and much more. They were clearly one of the busiest shops in the district. Purely Michigan’s Lynne Christiano was one retailer with a steady line at the cash register, as she happily declared that the day was going remarkably well, adding that the Friday of the Luminary Festival was an equally rewarding day and one of the best in the history of the store. Savvy samplers were enjoying the largest inventory of specially pre-packed olive oils, salsas, and balsamic vinegars to ever popu-late the shelves at specialty retailer and destination attraction Olive Cart. Sample offerings appeared at every turn in the eclectic store across from the Buck Burgers & Brew where happy shoppers were enjoying a break for lunch or appetizers. The iconic “dime store,” G&M Variety was an incredibly busy place all day long according to long time shop-keeper Gloria Mance. She, too, had lines several deep at the cash registers through-out the day. Even the myriad restaurants, diners and wine tasting rooms saw steady traffic from shoppers M oody $ 5 GET GIVE 25 $ st y 1-March 31 , 2015. Bonus bucks will be valid Januar offers, discounts or TC Bucks. any other Bonus bucks are not valid with Texas Strip Steak Located on the outskirts of The Orchards Mall. ating The Establishment in Benton Harbor for a number of years. Len’s skills among the vines are legendary, and as a major fine wine founder in both Michigan and Kentucky, his passing will leave a substantial void in the marketplace. I personally knew Len for many years and helped shepherd his liquor licensing concerns, and other business issues in my role at Cornerstone Chamber of Commerce when he returned to the community. He always treated me with great respect while exhibiting a major aura of pride for the wines he produced and the work his family accomplished. He was the consummate marketer, always working to share the good news of not only his own products and property but the entire indus-try and the Wine Trail. Clearly his skills achieved lofty levels as his myriad medals, awards and honors pro-foundly display. Len was a Chicago native born on July 10, 1941, who attended high school at both Mt. Carmel High School and Berrien Springs High. He went on to the University of Illinois -Champaign. Godspeed, Len Olson...and to Julie, Beth, Gunnar and Ed...our thoughts and prayers come your way. MOODY Continued from page 9 $5.00 OFF A Purchase of $25 or more. VALID THRU 1/31/2015 With the purchase of 2 adult entrées. FREE KIDS MEAL Jim Brooks of St. Joseph will be well-prepared when the typical snow, ice, sleet and more of winter arrive on the scene for a while. He invites you to gain some traction along with him. Brooks is an inventor and entrepreneur who invented ShurTrax and earned a U.S. Dine in only. No substitutions. Limit 1 per patent nine years ago for his revolutionary design. table. Not valid holidays. Alcohol & gratuity ShurTrax is a family of traction control devices current-not included. Not valid with any other ly in use by several fleets including meter readers, specials, offers, discounts, or TC Bucks. cable-TV installers, auto supply delivery vehicles, oil field service fleets, police squad cars and city vehicles in the U.S. and Canada. Brooks is President & CEO of SealPak Innovations, Inc., headquartered in St. Joseph. He designed ShurTrax after witnessing a multitude of problems with vehicles working to gain traction in typ-ical Michigan winter weather and road conditions. With the memory of last winter still fresh in many minds across the Midwest, Brooks is aiming his product pitch for safe winter driving for those with vehicles that struggle to gain solid footing in ice and snow. The Dine in puts only. Limit 1 Free Kids Meal per adult ShurTrax system much-needed weight over your entrée. valid holidays. Alcohol gratuity con-tires to keep you and Not your family safe in & freezing VALID THRU 1/31/2015 not included. Not valid with any other specials, discounts, or T C Bucks. ditions. will add trucks, 4 SUV or garden h ders em or shifti crack pr mets for Hassle”-“There’s this yea traffic ha adds, “I amount for their showcas Garage, in use a revues. Y eos, and 1830 Pipestone Rd • Benton Charter Township, MI (269) 934-7445 • www.texascorral.net Inserts & Promotions •Hardings Friendly Market • Martins Super Markets • Ace Hardware • Tractor Supply • Pater True Value • Jets Pizza Inserts may vary by Zip Code MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax Continued on page 9

Moody On The Market

Pat Moody

From all early indications, Operation Shop Small Saturday was a solid success in downtown St. Joseph. Most shop keepers will likely be tabulating their returns for a while before any outright declaration regarding the degree of success, but anecdotally, many seemed very pleased with the steady stream of customers and their eagerness to make purchases in the central business district. Oddly enough, the creeping commercialism of Thanksgiving Day led several to comment that only was Saturday good, but Friday’s turnout was equally rewarding since the big box doorbusters were increasingly rolled into Thursday and earlier. The pressure for retailers to perform in the critical holiday season stems from the fact that for many 80-percent of their revenues are generated in the 20-percent of time that includes the holiday shopping times from Halloween to New Years. Mild, sunny weather certainly helped out as shoppers were treated to a great break in recent cold and wet or snowy weather on Shop Small Saturday, rolling out pockets of happy revelers eager to get some shopping down and support local, small business owners. Many places observed first hand throughout the Saturday afternoon period in downtown St. Joseph had customers from two to ten deep waiting to complete their transactions while many more roamed among the myriad offerings from discounted KitchenAid stand mixers at Perennial Accents, to special events like the “View 366” book signing party at Forever Books with author/ photographer Laura Kraklau. Elegantly decorated storefronts from the Elves at Chartreuse to ornaments galore at DK Boutique pulled many a shopper inside to further scan for Shop Small discounts that ranged from 10-percent savings to 50-percent and more depending on your stop along the retail trail. Mary Schaut at FuzzyButz was both beaming and concerned at the same time. She was one of those who saw huge traffic both Friday and Saturday and scored great sales. Unfortunately, she says her inventory of winter weather coats for dogs large and small was nearly wiped out. While that’s a good thing, she is reminded that winter hasn’t even officially begun yet, and fears it may be extremely difficult to replenish supplies from wholesale vendors at this late date for the current season. The ladies at Perennial Accents were awash in wrapping paper, ribbons and tape as they performed their free gift-wrapping magic for the dozens of people making selections for an incredible array of home and holiday decor, unique kitchen utensils and gadgets and much more. They were clearly one of the busiest shops in the district. Purely Michigan’s Lynne Christiano was one retailer with a steady line at the cash register, as she happily declared that the day was going remarkably well, adding that the Friday of the Luminary Festival was an equally rewarding day and one of the best in the history of the store. Savvy samplers were enjoying the largest inventory of specially pre-packed olive oils, salsas, and balsamic vinegars to ever populate the shelves at specialty retailer and destination attraction Olive Cart. Sample offerings appeared at every turn in the eclectic store across from the Buck Burgers & Brew where happy shoppers were enjoying a break for lunch or appetizers. The iconic “dime store,” G&M Variety was an incredibly busy place all day long according to long time shop-keeper Gloria Mance. She, too, had lines several deep at the cash registers throughout the day. Even the myriad restaurants, diners and wine tasting rooms saw steady traffic from shoppers taking a break to re-charge their shopping batteries to head out for more. 221 Main’s newly revamped dining rooms were filled to capacity throughout the dinner hour and gave way to party revelers arriving for the bar scene later. Live music emanated from the South Bend Chocolate Cafe as the day wound down with the lights of Christmas brightly strung from every light pole downtown. All in all, it was a decent weekend to be a small business operator in most quarters downtown and the season was just beginning.<br /> <br /> The Southwest Michigan Wine Trail has lost a giant with news of the untimely passing of Leonard Olson, owner and operator of Baroda Founders Wine Cellar. Olson died unexpectedly according to his friend, Baroda Village Clerk Tina Boehm, and the rest of the industry, family and friends are in shock over the sudden loss of a man who earned the right to use the word Founder in his corporate name. He was 73 at the time of his death. His Facebook page rapidly filled early today with condolence messages from far and wide. Len lived life to the fullest at every turn, and was the center of the party always. He was a self-educated winemaker who consulted with not only the most experience, but the best winemakers in the world, including the late Karl Werner and Helmut Becker, two of Germany’s most renowned winemakers. Len himself enjoyed a long history in the wine industry. His experience in Michigan’s Great Southwest dates back to the late 1960s when he and a partner planted the first commercial European vines in Michigan. They went on to plant 27 grape varieties, which included Aurora, Vidal Blanc, Baco Noir, Marechal Foch, DeChaunac, Chamborcin, Cascade, Chardonnay, Seyval, Vignoles and Johannesburg Riesling. Mr. Olson obtained the first new Michigan winery license since prohibition and opened Tabor Hill in 1972. As winemaker at Tabor Hill, the winery won several awards and medals and was served in the White House under Gerald Ford’s presidency.Len left Tabor Hill in 1982 and pursued other opportunities in the beverage industry, including beer-making in northern Indiana and winemaking in Kentucky, where he was recognized as one of the founding members of the Kentucky Grape & Wine Council. Several years ago, Len returned to his roots in Michigan’s Great Southwest and launched his popular Baroda Founders Wine Cellar in downtown Baroda. He later added a Baroda Founders Tasting Room on State Street in downtown St. Joseph. Len was proud to post his philosophy in his business place stating, “The Baroda Founders Family feels we are fortunate to make a product that our customers enjoy at their most precious moments. To that end, we strive to produce wines that reflect the best of the grapes harvested in each Godgiven growing season. The pleasure of wine and your satisfaction at our winery or in your home gives meaning to our life. Drink in Health.” Len was a true Wine Master, and fortunately over the past several years he has imparted a great deal of the knowledge to his son, Gunnar, who joined the business after owning and operating The Establishment in Benton Harbor for a number of years. Len’s skills among the vines are legendary, and as a major fine wine founder in both Michigan and Kentucky, his passing will leave a substantial void in the marketplace. I personally knew Len for many years and helped shepherd his liquor licensing concerns, and other business issues in my role at Cornerstone Chamber of Commerce when he returned to the community. He always treated me with great respect while exhibiting a major aura of pride for the wines he produced and the work his family accomplished. He was the consummate marketer, always working to share the good news of not only his own products and property but the entire industry and the Wine Trail. Clearly his skills achieved lofty levels as his myriad medals, awards and honors profoundly display. Len was a Chicago native born on July 10, 1941, who attended high school at both Mt. Carmel High School and Berrien Springs High. He went on to the University of Illinois - Champaign. Godspeed, Len Olson...and to Julie, Beth, Gunnar and Ed...our thoughts and prayers come your way.<br /> <br /> Jim Brooks of St. Joseph will be well-prepared when the typical snow, ice, sleet and more of winter arrive on the scene for a while. He invites you to gain some traction along with him. Brooks is an inventor and entrepreneur who invented ShurTrax and earned a U.S. patent nine years ago for his revolutionary design. ShurTrax is a family of traction control devices currently in use by several fleets including meter readers, cable-TV installers, auto supply delivery vehicles, oil field service fleets, police squad cars and city vehicles in the U.S. and Canada. Brooks is President & CEO of SealPak Innovations, Inc., headquartered in St. Joseph. He designed ShurTrax after witnessing a multitude of problems with vehicles working to gain traction in typical Michigan winter weather and road conditions. With the memory of last winter still fresh in many minds across the Midwest, Brooks is aiming his product pitch for safe winter driving for those with vehicles that struggle to gain solid footing in ice and snow. The ShurTrax system puts much-needed weight over your tires to keep you and your family safe in freezing conditions. The ShurTrax system employs a bladder that will add 300 lbs of traction weight to compact pickup trucks, 400 lbs to full size pickups and 100 lbs to your SUV or car. The bladders are filled with water from a garden hose with fittings provided. The ShurTrax bladders employ baffling to prevent water sloshing around or shifting weight inadvertently. They are also coldcrack protected to minus 40-degrees, and have grommets for four-point tie-down. The system is also “No Hassle”-warranted for three years. Brooks tells me, “There’s definitely added interest in safety and traction this year. As the temperatures have dropped, our web traffic has risen...up over 45-percent from last year.” He adds, “It (web traffic) also kicks up a tremendous amount before Christmas, as people often gift ShurMax for their loved ones.” The ShurTrax system has been showcased on such TV shows as Trucks and Two Guys Garage, among others. More than 30,000 are currently in use across the nation, and continue to draw rave revues. You can see those references, instructional videos, and other material regarding the traction devices on Brooks’ website which you can go to by clicking this link: http://www.shurtrax.com <br /> <br /> It’s one of the strongest acronyms currently employed in local business circles because it clearly delineates the goal from the get-go. POWER Classes will begin early next year at the Women’s Business Center at Cornerstone Alliance, and the application process is now underway. POWER is an acronym for Promoting Opportunity for Women Entrepreneurs. The next session of classes will begin in February, 2015. POWER is an 11-week course specifically targeted to women entrepreneurs residing in Berrien, Cass or Van Buren Counties that need a starting point to launch an idea; or women business owners that need help growing their existing small business. Set in an interactive classroom environment, classes are led by local business experts with hands-on experience. POWER members will receive training in financial, accounting, management, marketing and other disciplines needed to launch and grow a start-up business. The cost for the 11-week POWER series is $175. Applications can be downloaded at http://cornerstonewbc.com/calendar. The deadline for applications to be received is Monday, January 5, 2015 by 5:00 pm. Only completed applications will be reviewed and considered by the POWER selection committee. There are 10 available openings for the POWER program which starts Tuesday, February 3, 2015 at the Cornerstone Alliance offices at 38 W. Wall Street in Benton Harbor. The classes for the 11-week series will be held on Tuesdays and Thursdays from 9:00 am to 1:00 pm through Thursday, April 16, 2015. Margaret Adams is Manager of the Women’s Business Center. She says, “We are excited to offer this opportunity to the female entrepreneurs in the tri-county area.” She adds, “This is our second year of the program, and we encourage female entrepreneurs to download and complete an application. POWER is designed to promote and develop the entrepreneurial talent in women; to help them rise above socio-economic boundaries to achieve independent sufficiency.” <br /> <br /> It’s no secret we love our pets around here. Last weekend’s Rein Dog Parade was a solid example. As a matter of fact, PetFinder.com reported a couple of years ago that we collectively spend $50-billion a year on the care, feeding, and nurturing of the animals in our lives. $5-billion of that gets spent on Christmas gifts for our furry friends. If you have it in your heart to share the wealth a bit this holiday season, my friends at the Humane Society of Southwestern Michigan would love to have you stop by this weekend for their Annual Holiday Party for the Animals, Saturday from 11am until 4pm at the shelter located at 641 South Crystal Avenue in Benton Charter Township. It will be your chance to bring in cash donations and critical supplies that allow the crew there to maintain a safe and comfortable setting for the dogs and cats being cared for there until forever homes can be found for them. It’s also a great opportunity to meet the animals, shop at their Christmas Store and purchase a raffle ticket or two to help keep all systems running. All flavors of Fannie May Candy Bars will be available for just $1 each during the party so that you can enjoy your time there as well. The crew will also host a bake sale, provide some refreshments, and give you a peek at the plans for their new home scheduled to be built along M-139 in Royalton Township once the capital campaign achieves its goal. As always, monetary donations are crucial to help cover medical costs and provide supplies that are not donated. Even if you can’t make it, please consider making a holiday gift to support the homeless cats and dogs. See you next Saturday right here in MailMax<br /> <br /> Pat Moody<br /> Morning Radio Personality<br /> WSJM Radio<br /> moody@wsjm.com<br /> (269) 925-1111

Texas Corral Grill & Saloon

 

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