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Full Slab of BBQ Ribs ONLY $ 99 Wednesdays 12-8 Includes french-fries, cole slaw and roll. ECRWSS Local Postal Customer 9 Phone ahead! 269-983-4381 1607 Lakeshore Drive • St. Joseph Paper. News Good Your www.MailMaxOnline.com POSTMASTER: Please deliver on January 23, 2016 January 23, 2016 Volume 17, Ver. 04 Moody on The Market M oody Pat L ooks like the big adventure continues for Ryan Gerard and his burgeoning Third Coast empire. Gerard closed the deal last week on the purchase of the property at 241 E. Main Street in downtown Benton Harbor , with plans for an interesting new twist on his current business model. Gerard, who launched the Third Coast brand in May of 2005 through a small storefront operation in New Buffalo , and celebrated his 10th Anniversary with a big party at his flagship headquarters in downtown St. Joseph , is adding a third property in the form of what has been known as Yakz , a kayak and paddleboard specialty shop on the periphery of the Benton Harbor Arts District . The new edition to the Third Coast stable will be called Third Coast Paddling . Gerard tells me, “We’ve seen interest in stand-up paddleboarding and kayaking grow each year, and this new location will allow us to focus specifically on those customers.” He adds, “It will be great to be near the Paw Paw River , and to be part of the Benton Harbor Arts District.” Yakz was unveiled to the market in April of 2013 and has been successfully owned and operated by Vern & Dawn Jorgensen . Vern has also been engaged in the nuclear industry for a number of years in addition to operating Yakz, and now has taken a permanent job with the Palisades Nuclear Power Plant at Covert with greater responsibilities. Jorgensen tells me that the new role, and having four daughters in the family keep him busy enough to set aside the business and he’s happy to turn things over to Ryan. Vern says that sales increased each year that the business was open, but that also helped increase the burden of running a business while working on a full time career, too. Gerard has purchased the business enterprise from the Jorgensens and the building and property at 241 E. Main across from Dial A Ride Headquarters from Jim Ebert, a Chicago artist who originally purchased the building and began its rehabilitation with plans to eventually create an art gallery on that site for he and his wife. Friends of Ebert tell me that he moved to New Hampshire a couple of years ago, and that pretty well extinguished the eventual art gallery concept. Gerard’s Third Coast brand includes not only his signature Surf Shops at 110 N. Whitaker Street in New Buffalo and at 212 State Street in downtown St. Joseph, but also four stand-up paddleboard and kayak rental sites scat-tered across Michigan’s Great Southwest . Fans now seasonally enjoy paddleboard and kayak rentals from the Galien River on Red Arrow Highway in New Buffalo, the New Buffalo City Beach , the Paw Paw River along Graham Avenue adjacent to the Renaissance Athletic Club and overlooking the Jack Nicklaus Signature Golf Club at Harbor Shores , and also at Jean Klock Beach in Benton Harbor. Ryan says his customers will still be able to find stand-up paddle-boards at the St. Joseph and New Buffalo stores, but the new Benton Harbor location will carry an expanded selection of those products, with the addition of kayaks, canoes, and related accessories. Third Coast Paddling will also be a one-stop shop for anyone interested in learning more about kayak and stand-up paddleboard rentals, which are available for groups of up to 70 peo-ple at his rental sites including: Benton Harbor’s Paw Paw River boat launch at 601 Graham Avenue … YOUR SUCCESS MATTERS SIGN UP TODAY AND PAY NO JOINING FEE THROUGH FEBRUARY 29! Gaining confi dence. Losing weight. Running your fi rst marathon. They’re not just your goals—they’re ours, too. It’s our personal trainers’ job to make sure you succeed. As a member, you qualify for two free personal training sessions. Schedule an appointment with an expert RAC trainer, like Angelica or Corey, and feel the difference. Call or see Member Services today to reach your potential. WE ARE RAC BECAUSE racbh.com | 269.927.1129 | 501 Graham Avenue, Benton Harbor, MI 49022 Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Martins Super Markets • Hardings Friendly Market • Siemans Automotive Market Place Inserts may vary by Zip Code Continued on page 8

Moody On The Market

Pat Moody

Looks like the big adventure continues for Ryan Gerard and his burgeoning Third Coast empire. Gerard closed the deal last week on the purchase of the property at 241 E. Main Street in downtown Benton Harbor, with plans for an interesting new twist on his current business model. Gerard, who launched the Third Coast brand in May of 2005 through a small storefront operation in New Buffalo, and celebrated his 10th Anniversary with a big party at his flagship headquarters in downtown St. Joseph, is adding a third property in the form of what has been known as Yakz, a kayak and paddleboard specialty shop on the periphery of the Benton Harbor Arts District. The new edition to the Third Coast stable will be called Third Coast Paddling. Gerard tells me, “We’ve seen interest in stand-up paddleboarding and kayaking grow each year, and this new location will allow us to focus specifically on those customers.” He adds, “It will be great to be near the Paw Paw River, and to be part of the Benton Harbor Arts District.” Yakz was unveiled to the market in April of 2013 and has been successfully owned and operated by Vern & Dawn Jorgensen. Vern has also been engaged in the nuclear industry for a number of years in addition to operating Yakz, and now has taken a permanent job with the Palisades Nuclear Power Plant at Covert with greater responsibilities. Jorgensen tells me that the new role, and having four daughters in the family keep him busy enough to set aside the business and he’s happy to turn things over to Ryan. Vern says that sales increased each year that the business was open, but that also helped increase the burden of running a business while working on a full time career, too. Gerard has purchased the business enterprise from the Jorgensens and the building and property at 241 E. Main across from Dial A Ride Headquarters from Jim Ebert, a Chicago artist who originally purchased the building and began its rehabilitation with plans to eventually create an art gallery on that site for he and his wife. Friends of Ebert tell me that he moved to New Hampshire a couple of years ago, and that pretty well extinguished the eventual art gallery concept. Gerard’s Third Coast brand includes not only his signature Surf Shops at 110 N. Whitaker Street in New Buffalo and at 212 State Street in downtown St. Joseph, but also four stand-up paddleboard and kayak rental sites scattered across Michigan’s Great Southwest. Fans now seasonally enjoy paddleboard and kayak rentals from the Galien River on Red Arrow Highway in New Buffalo, the New Buffalo City Beach, the Paw Paw River along Graham Avenue adjacent to the Renaissance Athletic Club and overlooking the Jack Nicklaus Signature Golf Club at Harbor Shores, and also at Jean Klock Beach in Benton Harbor. Ryan says his customers will still be able to find stand-up paddleboards at the St. Joseph and New Buffalo stores, but the new Benton Harbor location will carry an expanded selection of those products, with the addition of kayaks, canoes, and related accessories. Third Coast Paddling will also be a one-stop shop for anyone interested in learning more about kayak and stand-up paddleboard rentals, which are available for groups of up to 70 people at his rental sites including: Benton Harbor’s Paw Paw River boat launch at 601 Graham Avenue Benton Harbor’s Jean Klock Beach…New Buffalo’s Galien River boat launch at 17440 Red Arrow Highway…New Buffalo’s City Beach. Rental kayaks are available in both one- or two-person configurations and feature a stable, “sit-on-top” style for comfort. Stand-up paddleboards (SUPs) are oversized, beginner- friendly boards used with long, canoe-like paddles. Ideal for any age or skill level, both kayaks and SUP boards allow paddlers to explore any body of water at their own pace. All equipment, including paddles and life-jackets, will be provided by Third Coast staff members at the rental sites. The Third Coast team also routinely offers surfboard and paddleboard lessons, kids’ beach camps, and guided tours via stand-up paddleboard and kayak. Stay tuned for the newest venture in the Third Coast lineup coming soon, as the expanding empire continues to grow.

A dedicated and focused St. Joseph bookseller recently picked up a Christmas bonus that only a handful of people can lay claim to, and it’s all thanks to a prolific American author who has great admiration for independent bookstore employees just like her. Diana Koehler is the Manager of Forever Books in downtown St. Joseph. Thanks to best-selling author James Patterson she was personally enriched with part of a $2-million campaign honoring independent bookstore employees and school libraries over the holiday season. Koehler, who was nominated for the opportunity by Forever Books owner Robin Allen, was one of more than 2,100 bookstore employees nominated this year for a piece of the pie being offered up by Patterson. He personally selected Diana to be one of 87 holiday bonus winners nationwide based on Allen’s essay. Patterson’s bonuses range anywhere from $1,000 to $5,000 each, but the amount for each winner was kept private. Koehler was cited in Allen’s essay, “For her enthusiasm, expertise and work ethic.” Allen told her friends and fans in a Facebook post, “Diana goes above and beyond what is expected of her, and customers appreciate her passion and positive attitude.” Allen also writes, “On occasion, I find out she’s delivered a book to a homebound customer on her own time without even mentioning it. There are just too many examples of this kind of dedication to mention. Someone said the other day, ‘What would you do without Diana?’ I’m so pleased she is receiving this well-deserved bonus.” Patterson’s holiday bonus program is part of $2-million in grants and bonuses that he gave to independent bookstore employees and school libraries at Christmas. Patterson has a strong history of financial support for independent bookstores and libraries. Patterson says, “These grants and bonuses are my humble acknowledgment of some of the terrific work taking place in libraries and bookstores.” He adds, “Here’s to flourishing libraries and booksellers, and to a joyful holiday season.” There were four other Michigan booksellers selected by Patterson including Angelo Santini of McLean & Eakin Booksellers in Petoskey, Katie Capaldi of Between the Covers in Harbor Springs, and two booksellers from Schuler’s Books -- Whitney Spotts at the Okemos store and Rhoda Wolff at the Eastwood store. While you’re shopping downtown this winter, stop in to Forever Books and congratulate Diana Koehler on her excellence in customer service and her Christmas bonus from best-selling author James Patterson.

When Todd & Anna Brooks took over the reins at Arcadia Gardens seven years ago, even they might not have foreseen the amazing growth of their landscaping design business as they celebrate the 25th anniversary in the trade. The transfer in 2008 from Dot Hollerbach to Todd & Anna has led to a meteoric rise with significant milestones, major projects and other great news. Since taking charge, Todd & Anna have grown Arcadia by leaps and bounds and are currently on the move to new quarters in Lake Township just outside of Bridgman. As the New Year dawned, Arcadia Gardens showcased their new headquarters on Hinchman Road at the site of the former Keeler Creek Nursery. Keeler Creek had been idle for more than ten years, but thanks to some elbow grease and a face lift, the space is being transitioned to new life as the new design office and landscape storage yard for Arcadia Gardens’ growing business. The landscape artists will officially start the 2016 season at 2721 W. Hinchman Road in Bridgman. Office hours, as has been tradition, are by appointment through a call to 269-429-2353. Todd has a Michigan Builders License and Anna completed Plant Michigan Green’s requirements for classification as a Certified Landscape Designer, Landscape Contractor, and Landscape Manager. Anna is also wrapping up a two year stint as President of the Michigan Chapter of the Association of Professional Landscape Designers, where she has also been active on a national scale. Dot Hollerbach is Todd’s mother, and founder of Arcadia Gardens, and now Todd’s own daughter, Emily, has joined the business as a third generation on the team. In recent years Arcadia made the leap to computer-aided-design from hand-drawn techniques, thereby reducing the timeline for design changes and delivering the capability for 3-D mock-ups for projects of all types. The 25th anniversary year has been a big one for the professional team at Arcadia Gardens. They launched the year by putting the final touches on a beautiful courtyard garden for the addition to St. Paul’s Lutheran Church in Stevensville. They also completely renovated the DC Cook Nuclear Plant’s Visitors Center landscape plan. Arcadia also provided a dramatic new update for Conybeare Law Office in St. Joe and crafted a number of outdoor kitchens, fireplaces, patios, retaining walls and gardens for residential clients from New Buffalo to South Haven. Many an Arcadia truck was visible over the past few years in the region working the Point O’Woods Country Club’s new clubhouse project, the re-design of the reading garden at the Maude Preston Palenske Library in St. Joe, and transplantation of a very large weeping Japanese Maple for relocation of the entry garden at St. Joseph’s First Congregational Church. Always working the re-invention and innovation angles, Todd, Anna and the crew have been experimenting with alternative materials like corten steel and enjoying great success at it. They continue to design and install custom retaining walls, screens and outdoor sculpture. All of which nicely complements the team’s specialty of working with natural stone materials like flagstone, fieldstone, and ledge rock. Even though must folks have just finished buttoning up the patio, garden, deck and backyard for the winter, Arcadia’s team actually swings into high gear for design elements at this time of year, and reminds business owners, homeowners, and any interested party that this is the ideal team to being thinking about spring and summer projects. A major update of the Arcadia Gardens website is in process, but you can get an idea of their scope and scale of abilities through photos and other information both there and on Facebook. They also routinely share up to the minute photos and project ideas on Twitter and Instagram as well. Congratulations on the quarter-century milestone to everyone at Arcadia, and best wishes in the New Year at your new site in Bridgman. Here is the web link for Arcadia Gardens: www.arcadiagardensllc.com

The Sunset Coast Striders running club of Michigan’s Great Southwest hopes you’ll be in the mood for some great offerings from Moe’s Southwest Grill at I-94 and Niles Road next Friday, January 29th. That’s the night of a major fundraiser for the Striders who help out with many 5k and 10k races around the region routinely. That night from 7pm to 9:30pm, a $10 all you can eat offer will pump some mighty nice dollars into the Striders’ event planning and hosting budget inasmuch as those who have the colorful ad flyer being distributed by the club will be helping them immensely. In fact, 70-percent of all sales offer during that time period will go to support the Sunset Coast Striders. Keep an eye out for the colorful green and yellow flyer offer and keep the Striders running strong in the year ahead. They will sincerely appreciate it.

When Mindy Flowers-Daisy lost her youngest son Kory to cancer at the age of 24 half a dozen years ago, she founded the not-for-profit organization Pennies from Heaven. It was her hope that such a charity effort would assist other young adults during their own personal battles with cancer. This year, the Women’s Service League of Berrien County hopes to give Pennies from Heaven a sizable financial boost, naming the organization as the beneficiary of their annual charity ball. The 57th Annual Charity Ball from the Women’s Service League will take place on Saturday, February 20, 2016 at the Shadowland Ballroom in St. Joseph. The 2016 Charity Ball, Havana Nights, will run from 6pm to 11:30pm that night with cocktail hour beginning first and dinner served at 7pm. Dancing and a silent auction will immediately follow dinner service with music provided by the Sprague Brothers. Price for the event is $80-per person, or $150 per couple. Tables of 8 can be reserved for $600, and for an additional $79 a room at the Holiday Inn Express of St. Joseph can be arranged, complete with transportation to and from the Charity Ball and breakfast the next morning. If you’d like to be added to the invitation list, simply contact committee member Christine Waterhouse by email at ChristineWaterhouse@me.com. For early ticket reservations you can send a check to WSL c/o Christine Waterhouse, PO Box 873, St. Joseph, MI 49085. Please be certain to include the names to be placed in reservation and whether a vegetarian meal is requested.

That’s it for this week, see you Saturday right here in MailMax!

Pat Moody
Morning Radio Personality
WSJM Radio
moody@wsjm.com
(269) 925-1111

Read the full article at http://www.onlinedigitalmagazines.com/article/Moody+On+The+Market/2375837/288018/article.html.

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