eMailMax 1/30/16 : Page 1

ECRWSS Local Postal Customer L VE A GOOD DEAL? Sign up before February 29, 2016 and pay no joining fee! racbh.com | 269.927.1129 Paper. News Your Good www.MailMaxOnline.com POSTMASTER: Please deliver on January 30, 2016 January 30, 2016 Volume 17, Ver. 05 Moody on The Market CASH IN ON THE HIGHEST Pat M oody W hen Erik Youngquist’s work had him requiring two oil changes literally every month on his car, he finally decided that he was spending entirely too much time on the road, and he really wanted to settle down. Having served multiple segments of the retail industry since 1983, Youngquist elected to create his own dream space with a business he could call his own. He and his wife, Demrhy , have purchased Purely Michigan in the heart of downtown St. Joseph and are loving the art of retail. Erik tells me, “For 33 years I’ve been telling employees ‘My name is not on the door, so let’s do what the company wants.’” He voiced that advice in his myriad roles as district manager for several retail chains where he traveled store to store for several decades. Now, he’s putting those 33 years of work into action by putting his own name on the door and says, “I couldn’t be happier.” Youngquist launched his retail career working for Harmony House Records in Lansing . His first man-agement roles came as District Manager for Famous Footwear throughout Michigan , and later as DM for Hot Topics , a teen style-house. He also has served as a merchandise buyer for Harley-Davidson Motorcycles , and managed a Marshal’s Department Store in Grand Rapids . His role as a road warrior calling on multiple chain stores throughout the system for years finally convinced him to rein it all in. Despite having grown up in Southeast Michigan, he is anything but a stranger to Michigan’s Great Southwest . He’s been coming here for 52 years. Many of us know, or have known, his family. Victor & Irene Palenske married and moved to St. Joseph from Kansas in 1930. Victor joined his brother Fred Palenske who owned and oper-ated the Industrial Rubber Goods Company . Their oldest daughter, Patricia , had three children, David, Robin and Erik . They all grew up in Detroit and later Erik and his own family settled in Grand Rapids where he found his career in retailing for many years. Erik and Demrhy were married last August, having purchased a home here in March. They took their honeymoon to Mexico the week before Thanksgiving , arrived home at midnight the Tuesday before Thanksgiving and signed the papers to buy Purely Michigan from previ-ous owner Lynne Christiano nine hours later at 9am on the day before Thanksgiving. The newlyweds are excit-ed with their new venture. Demrhy says, “Downtown St. Joe has really popped over the past twenty years, and we really wanted to be a part of that renaissance.” Since taking over in the heart of the holiday season, things have been extremely busy and very rewarding. Erik & Demrhy are adding a great deal of retro-Michi-gan merchandise and memorabilia including things like the classic look of glassware reminiscent of the style that gasoline service stations used as premiums for fre-quent buyers. They will continue to focus on Michigan-made and Michigan-branded clothing, hats, artwork and other unique merchandise. They recently relocated the cashier desk to the middle of the store from its previous “back of the house” location, and are in the final stages of Michigan Liquor Control Commission approvals for the package sale of Michigan craft beers and wines. PRICES IN YEARS! • 1 10kt, 0k kt t, 1 14kt, 4kt, 16 16kt, kt, 1 18kt, 8kt, 2 22kt 2kt & 24kt Gold • Gold G old & S Si Silver lver • P Pl Platinum atinum • D Diamonds iamonds • E Estate state Jewelry • Dental Go Gold • Damaged or Broken Gold & Silver Jewelry• Sterling Flatware • Gold & Silver Coins • Proof Sets •Pocket Watches & Watches A Family Company With Over 35 Y ears Expertise in Precious Metals, Diamonds and Coins NAPIER GOLD 2 CONVENIENT LOCATIONS 2415 Niles Ave, St. Joseph 1261 Napier Ave, Benton Harbor JEWELRY REPAIR & RING SIZING AVAILABLE! Monday -Friday 10:30am-6:00pm Saturday • 11am-3pm Monday -Friday 10:00am-6:00pm Saturday • 10am-3pm 269-983-2500 MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 269-927-4012 Inserts & Promotions • Martins Super Markets • Hardings Friendly Market • SJ Ice Festival Center Spread • Ace Hardware • Harbor Freight Tool • Signature Automotive Group Inserts may vary by Zip Code Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax Continued on page 6

Moody On The Market

Pat Moody

When Erik Youngquist’s work had him requiring two oil changes literally every month on his car, he finally decided that he was spending entirely too much time on the road, and he really wanted to settle down. Having served multiple segments of the retail industry since 1983, Youngquist elected to create his own dream space with a business he could call his own. He and his wife, Demrhy, have purchased Purely Michigan in the heart of downtown St. Joseph and are loving the art of retail. Erik tells me, “For 33 years I’ve been telling employees ‘My name is not on the door, so let’s do what the company wants.’” He voiced that advice in his myriad roles as district manager for several retail chains where he traveled store to store for several decades. Now, he’s putting those 33 years of work into action by putting his own name on the door and says, “I couldn’t be happier.” Youngquist launched his retail career working for Harmony House Records in Lansing. His first management roles came as District Manager for Famous Footwear throughout Michigan, and later as DM for Hot Topics, a teen style-house. He also has served as a merchandise buyer for Harley-Davidson Motorcycles, and managed a Marshal’s Department Store in Grand Rapids. His role as a road warrior calling on multiple chain stores throughout the system for years finally convinced him to rein it all in. Despite having grown up in Southeast Michigan, he is anything but a stranger to Michigan’s Great Southwest. He’s been coming here for 52 years. Many of us know, or have known, his family. Victor & Irene Palenske married and moved to St. Joseph from Kansas in 1930. Victor joined his brother Fred Palenske who owned and operated the Industrial Rubber Goods Company. Their oldest daughter, Patricia, had three children, David, Robin and Erik. They all grew up in Detroit and later Erik and his own family settled in Grand Rapids where he found his career in retailing for many years. Erik and Demrhy were married last August, having purchased a home here in March. They took their honeymoon to Mexico the week before Thanksgiving, arrived home at midnight the Tuesday before Thanksgiving and signed the papers to buy Purely Michigan from previous owner Lynne Christiano nine hours later at 9am on the day before Thanksgiving. The newlyweds are excited with their new venture. Demrhy says, “Downtown St. Joe has really popped over the past twenty years, and we really wanted to be a part of that renaissance.” Since taking over in the heart of the holiday season, things have been extremely busy and very rewarding.Erik & Demrhy are adding a great deal of retro-Michigan merchandise and memorabilia including things like the classic look of glassware reminiscent of the style that gasoline service stations used as premiums for frequent buyers. They will continue to focus on Michiganmade and Michigan-branded clothing, hats, artwork and other unique merchandise. They recently relocated the cashier desk to the middle of the store from its previous “back of the house” location, and are in the final stages of Michigan Liquor Control Commission approvals for the package sale of Michigan craft beers and wines.

They also applied for the special license which will allow for in-store taste sampling prior to beer and wine selections. Demrhy is always on the lookout for new and different gift ideas, merchandise options and more for the store located at 406 State Street in downtown St. Joseph. She’s been conducting a lot of research to find many new products while Erik is the operational guy who runs and maintains the store which continues to attract a broad range of ages. There literally is something for everybody at Purely Michigan. From Michigan Mittens to an amazing array of popcorn/ caramel corn flavors from The Popped Kernel out of Ferndale, Michigan, Purely Michigan is an eclectic collection to be sure. You can retro flour-sack towels to localized tee shirts, sweatshirts and more. From Michigan Mints and the hand-made chocolates of D.W. Hammond Chocolates of Coloma to Thornburg & Company jams & jellies to Infusco & Detroit Bold Coffees, there are flavors galore in the house. Photos, artwork, Great Lakes decal stickers, mugs, magnets and more pepper the shelves and walls of the colorful store a couple of doors down from The Buck Burgers & Brew. Lots of folks waiting for tables at The Buck wander up the block to check out Purely Michigan while the list works its way down. As the Youngquists continue to put their own style on the store, look for new floor-coverings and a return to the tin ceiling look over the coming months while you shop for gifts for Michigan fans, family who no longer live here, or just some great things for yourself. Erik is hopeful of having the craft brews and wines in the house in time for the Magical Ice Festival in early February, and looks forward to welcoming regular customers of old and new fans to check out the business any time. Winter hours are currently in effect and you will find Purely Michigan open Mondays, Wednesdays, Thursdays, Fridays and Saturdays from 10am until 6pm and Sundays from noon until 5pm, and they will recharge their batteries behind closed doors on Tuesdays. Expanded hours in warmer weather seasons will be forthcoming. If you are not already a Facebook fan of the store, be sure to “like” them online as it will be a great showcase for lots of newly arriving merchandise going forward.

When Benton Harbor sign maker Scott Schonschack launched his Art & Image, Inc. business 25-years ago, one of his first professional encounters occurred while attending a national sign convention. It has proven to be one of the most dynamic connections he has ever made, and it is paying huge dividends today as his business is front and center on a national trade publication for the sign making and digital graphics industry across America. Sign & Digital Graphics magazine’s January 2016 edition features Scott’s success as the cover story on “Signage Mentoring.” The cover and four-page spread inside the magazine written by Scott Franko of Franko Design Concepts & Consulting, U.S. Signcrafters, The Sign Store and Building Impressions is liberally sprinkled with images of Scott’s handiwork here in Michigan’s Great Southwest. Art & Image clients including B&L Information Systems of Bridgman, Tapistry Brewing of Bridgman, Tabor Hill Winery of Buchanan, the Renaissance Athletic Club of Benton Harbor, the City of St. Joseph and even KitchenAid all have garnered a national audience showcasing Scott’s work in full color in the article which tells the story of the mentor role that Franko has with Mr. Schonschack. In the piece, Franko tells of their first encounter at the national convention and how Franko’s boss, Walter Faltynski became a mentor to both men in a long running relationship that has endured two and a half decades of helping one another. The article does a nice job of detailing the Art & Image storyline as they head into their 25th year in business in 2016 and includes a brief Q&A with Schonschack about the role of mentoring in his business, and his plans for the future. In the article, Scott reveals that Art & Image is launching a new company division this year that “will take design and incorporate visual themes to internal branding.” He adds, “From designers who understand how to make things look good, to the nuts and bolts of the business and having production ability, we have something other design firms, advertising agencies and consultants do not -- we can produce signs and just about anything visual with state of the art equipment to make just about anything.” Scott notes that it’s ironic that in his mentor he found not only somebody doing well with signs, but somebody who also has launched three new divisions for design and different types of products or processes for making products. It’s an interesting read, and in it Scott concludes with the advice that “all business professionals (should) seek out a mentor to share ideas and to gain the input and experiences” they have to offer.The Art & Image Facebook fan page is laden with photo stories about the amazing work he has performed throughout Southwest Michigan, including many iconic and wayfinding signs that have become ingrained in the local culture. Take a look at the article itself by going to the link below and thumb through the photos on Scott’s corporate Facebook page to see a multitude of examples throughout the region of his stellar work. Trust me...you will recognize many of them and may not have even realized that he created them in the first place. In fact... they created our own new building graphics and digital sign work for Mid-West Family Broadcasting last year. The cover story about Art & Image and mentoring in the industry runs from page 28 through page 31.Read.uberflip.com/i/618792-january-16

The growing reputation of the City of St. Joseph as a renowned four-season water wonderland along the shores of Lake Michigan and the St. Joseph River always takes a huge winter time spike when the focus of the community turns to frozen water. That will be the case soon for the 12th Annual Magical Ice Festival, running February 5th to the 7th in the central business district. Certified ice competitions, a breath taking Fire & Ice display and even a 5K Chocolate Walk/Run are just some of the morning-til-night reasons to bring family and friends to what becomes a frosty, fun filled weekend. Whitney Behnke is Executive Director of St. Joseph Today. As event producer, she sums it all up saying, “If you need a cure for the winter blues, this is it!” She notes that local hotels with pools turn it into a great mid-winter getaway for families with children, and tells visitors that other cozy lodgings make it a romantic pre-Valentine weekend for couples, too. The winter festivities get underway on Friday evening with professional carvers creating their artistic creations from sizable blocks of ice on downtown streets, from 5:30-7:30pm. Visitors can also participate in the Snow Biz Scavenger Hunt which runs through Sunday. An entry form listing all of the logo sculptures and contest details is available at the St. Joseph Today Welcome Center, 301 State Street downtown. Completing the hunt puts each participant into the running for a St. Joseph Today gift certificate good at more than 40 merchant locations. Immediately following the competition on Friday, the winter night will glimmer and glow at 7:30pm with an amazing tower of both Fire & Ice at the intersection of State and Pleasant Streets. Then from 8pm until midnight, adults can enjoy the 6th Annual Fire and Ice Party at Shadowland Ballroom, 333 Broad Street, below the bluff. The evening for ages 18 and up, includes a cash bar, tropical martini ice luge, pizza from Silver Beach Pizza, live music from Joshua and Jeremy Sprague and more. A highlight of the evening will be the Barefoot Hawaiian Fire Performers at 9:15 and 10:30pm. There is a $10 cover charge; however, ladies get in free before 9pm. The fun continues with a full day Saturday when certified ice carving competitions take place from 8am to 4pm. At 9am, runners and walkers can melt a few pounds in the Third Annual Ice Fest 5K Chocolate Walk/Run presented by the Sunset Coast Striders. Money raised will benefit Well of Grace Ministries in Stevensville. For more information about that chip-timed event and a complete list of sponsors, go to this link: thedriven.net/event.race_ reg/eid/4500023578. The weekend’s ice carving competition truly heats up with the Fourth Annual Ice Wars from 4:30 to 6:00pm at the intersection of State and Pleasant Streets. Professional carvers will battle it out in 15-minute bouts of ice carving frenzy, but the crowd gets the final say as they will determine who wins the “best sculpture” title when the ice chips stop flying. Keeping with the magical theme, magician John Dudley will perform throughout the day on Saturday. Check with the Welcome Center or the St. Joe Today website for a list of times and locations. Silver Beach Carousel, at 333 Broad Street, will also add to the entertainment with its annual scoff-the-cold Waikiki Weekend. They will crank up the heat and turn the carousel house into a tropical paradise, Thursday through Sunday. Visitors are encouraged to wear their favorite island clothing and flip flops. Watch for more details at this link: silverbeachcarousel.com. Behnke says downtown restaurants, and wineries will serve up a variety of foods and beverages to keep festivalgoers warm as they enjoy their ice sculpture touring. Many shops will also offer specials to entice downtown visitors indoors. Behnke adds that the John and Dede Howard Ice Arena at 2414 Willa Drive will offer open skating times and skate rentals throughout the weekend for more ice fun. She reminds everyone, “Of course, the natural, wintry beauty of Lake Michigan and the St. Joseph River is magical, too.”

That’s it for this week, kids. See you Saturday right here in MailMax!

Pat Moody
Morning Radio Personality
WSJM Radio
moody@wsjm.com
(269) 925-1111

Read the full article at http://www.onlinedigitalmagazines.com/article/Moody+On+The+Market/2382056/288906/article.html.

Renaissance Athletic Club

Using a screen reader? Click Here