eMailMax 2/27/16 : Page 1

ECRWSS ALL YOU CAN EAT Local Postal Customer LOOK FOR MORE GREAT COUPONS ON PAGE 11 Coupons may not be combined with any other offer. Limit 2 people per coupon. Exp. March 12, 2016 $ 1.00 W/ 2 Adult Lunch Buffets get Lunch -Dine In Off Paper. News Your Good www.MailMaxOnline.com POSTMASTER: Please deliver on February 27, 2016 February 27, 2016 Moody on The Market Volume 17, Ver. 09 M oody Pat J ust under a year ago I shared with you the story of Bob Filbrandt and his son Scott who own and operate Bob’s Processing of South Haven . At that time, Bob’s Meats had earned a second con-secutive title as producer of Grand Champion Bacon in the entire state of Michigan . While that’s impressive, now comes word of interna-tional domination --essentially the best bacon in the world. Last month, the University of Wisconsin-Madison hosted the first-ever U.S. -IFFA Quality Competition , a precursor to an international trade show slated for Frankfurt, Germany this spring. More than 300 meat prod-ucts were submitted for the mid-January test as members of the German Butchers Association , hosts of the triennial competition in April, flew to the U.S. to judge sausages, hams, bacons and meat snacks. The upcoming IFFA Trade Show competition is considered to be one of the most prestigious in the world, seeking top meat prod-ucts from around the world. Due to some customs restrictions, foreign visitors were sometimes sidelined, so the German Butchers Association teamed with the American Association of Meat Processors to hold the satellite competition ahead of the May showcase. The same judges who will work the IFFA in Frankfort flew to Wisconsin to peruse entries there in mid-January. Scott Filbrandt says they took their award win-ning Bob’s Bacon to the competition along with their Braunschwieger . Delightfully, they earned a perfect score of 50 with each entry, earning two Gold Medals , which will be presented to Bob’s Processing in Germany on May 10th. The inter-national award puts a crowning touch on the Cured Meat Competition in Lansing last win-ter where Bob’s Bacon earned Best of Show . Bob’s Bacon is a thick-sliced bacon they have been perfecting for more than two decades. At that competition they also picked up champion-ship awards for both ham and bacon and a 3rd place finish for their smoked salmon. The butcher shop at Bob’s Processing at 70705 16th Avenue in South Haven is lined from wall-to-wall with award citations from competitions ranging from coast to coast, and now they’ve got a pair of inter-national gold medals signifying they have the best bacon in the world. Bob’s Processing boasts at least half-a-dozen Best in Show awards, well more than 100 blue ribbons for everything from bacon to jerky...and from ham to chili cheese hot dogs, as well as more than 10 National Championship Awards. On the national stage they are routinely pitted against up to 500 other products. In fact, 11 years ago in 2005, Bob’s was given the American Association of Meat Processors Cured Meat Hall of Fame Award for long-standing excellence in the production of cured meats and for sharing their knowledge with others in the industry. Bob’s Processing marks 35-years in business this year, and continue to wow customers, judges and the entire internation-al scene with championship grade products every day from their shop here in Michigan’s Great Southwest . Andrew Sipla of Watervliet may well have cast his career at the ripe old age of 14 when he first began mowing his neighbor’s lawns and Continued on page 9 Celebrating birthdays... an excellent reminder to check the medical condition of your eyes. Many of the age related eye diseases can be treated to help prevent vision damage in the future. If your vision is not as clear as you think it can be, please give us a call. 269-428-3300 1-800-424-2393 Niles • St. Joseph • South Haven www.greateyecare.com Clinical Research Site We have daily appointment openings at one of our three office locations. Give us a call and find out if there is an option to help you see better. Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@farahead.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Martins Super Markets • Hardings Friendly Market • Pater True Value • Ace Hardware Inserts may vary by Zip Code

Moody on The Market

Pat Moody

Just under a year ago I shared with you the story of Bob Filbrandt and his son Scott who own and operate Bob’s Processing of South Haven. At that time, Bob’s Meats had earned a second consecutive title as producer of Grand Champion Bacon in the entire state of Michigan. While that’s impressive, now comes word of international domination -- essentially the best bacon in the world. Last month, the University of Wisconsin-Madison hosted the first-ever U.S. - IFFA Quality Competition, a precursor to an international trade show slated for Frankfurt, Germany this spring. More than 300 meat products were submitted for the mid-January test as members of the German Butchers Association, hosts of the triennial competition in April, flew to the U.S. to judge sausages, hams, bacons and meat snacks. The upcoming IFFA Trade Show competition is considered to be one of the most prestigious in the world, seeking top meat products from around the world. Due to some customs restrictions, foreign visitors were sometimes sidelined, so the German Butchers Association teamed with the American Association of Meat Processors to hold the satellite competition ahead of the May showcase. The same judges who will work the IFFA in Frankfort flew to Wisconsin to peruse entries there in mid-January. Scott Filbrandt says they took their award winning Bob’s Bacon to the competition along with their Braunschwieger. Delightfully, they earned a perfect score of 50 with each entry, earning two Gold Medals, which will be presented to Bob’s Processing in Germany on May 10th. The international award puts a crowning touch on the Cured Meat Competition in Lansing last winter where Bob’s Bacon earned Best of Show. Bob’s Bacon is a thick-sliced bacon they have been perfecting for more than two decades. At that competition they also picked up championship awards for both ham and bacon and a 3rd place finish for their smoked salmon. The butcher shop at Bob’s Processing at 70705 16th Avenue in South Haven is lined from wall-to-wall with award citations from competitions ranging from coast to coast, and now they’ve got a pair of international gold medals signifying they have the best bacon in the world. Bob’s Processing boasts at least half-a-dozen Best in Show awards, well more than 100 blue ribbons for everything from bacon to jerky...and from ham to chili cheese hot dogs, as well as more than 10 National Championship Awards. On the national stage they are routinely pitted against up to 500 other products. In fact, 11 years ago in 2005, Bob’s was given the American Association of Meat Processors Cured Meat Hall of Fame Award for long-standing excellence in the production of cured meats and for sharing their knowledge with others in the industry. Bob’s Processing marks 35-years in business this year, and continue to wow customers, judges and the entire international scene with championship grade products every day from their shop here in Michigan’s Great Southwest.

Andrew Sipla of Watervliet may well have cast his career at the ripe old age of 14 when he first began mowing his neighbor’s lawns and shoveling their sidewalks. While those tasks are often the last things that teen-aged boys want to engage in, Andrew not only enjoyed being outdoors, the money was a nice sidebar benefit along the way. His mother, Insurance Agent Jennifer Sipla certainly appreciated the benefit of having the best looking lawn in the neighborhood, too. Fast forward to 2016 and Andrew is now 20-years old and continues to set a torrid pace with his entrepreneurial business of Sipla’s Lawn Care, based in Watervliet. In fact, from 2014 to 2015 Mr. Sipla literally quadrupled his business. It wasn’t without a tremendous amount of sweat equity, however, inasmuch as last summer he worked from sun-up to sun-down seemingly seven days a week for a broad array of corporate, commercial and residential clients. He tells me that he logged at least 90-hours per week all summer long. Sipla’s talents are many and varied. During the winter time he’s found a little more time for planning thanks to the milder weather, but that could all change before winter is over, as we all know when the forecast can call for potentially 8 to 12 inches of fresh snow at the drop of a plow blade, because his winter service line is snow plowing and snow removal. Sipla recently purchased a 5,000 square foot building to house his business at the corner of Red Arrow Highway and Hennessey Road in Watervliet -- 4070 Hennessey Road -- where he maintains his office, shop and equipment storage. He has already amassed a fleet of three trucks and multiple commercial mowers, and will likely end up hiring additional help coming into the spring and summer seasons to keep the pace. Sipla’s Lawn Care covers the region from Stevensville to Hartford and he performs regular lawn care maintenance on a contractual basis with most clients, while snow-plowing can be achieved on an on-call basis. His business handles mowing, trimming, edging, mulch placement, rock installation, borders and he has even fully seeded several new lawns, planting from scratch after leveling and prep for the new lawn, and crafted landscape elements like brick terraces and more. Interested parties can contact Andrew by phone for services at 269-449-9025. You can also follow his business on Facebook. Based on the pace of growth he has already witnessed, as well as interest shown from new clients coming on line, Sipla says he expects to literally quadruple his business again in the year ahead, so you might do well to get to him to arrange for services before he runs out of time. His is an amazing story, to be sure.

To soul food aficionados across the region, the name Harper strikes an instant chord of recognition, triggering mouth-watering visions of some of the best in the business, and now those visions are about to become reality once again in Michigan’s Great Southwest. LaShun Harper has been stoking the fire for years in one form another, just as he and Kenny Harper did with the original Bud City BBQ wagon and eventually LaShun’s own enterprise, Dialo’s Cafe on Wall Street in downtown Benton Harbor. Now, LaShun and his cousin Sean Grey are busy putting the finishing touches on their forthcoming resurrection of the Dialo’s brand on M-139 in Benton Charter Township coming soon. Harper & Grey briefly reminisced with me recently about the collective goodness that always resulted when their grandparents would convene family gatherings with true home-made offerings that taught them at an early age to hand-craft culinary treats for an entire generation of family and friends. That’s exactly what they plan to deliver to customers every day at the new Dialo’s Cafe at 1924 M-139 across from the Fairplain Plaza, alongside Pizza Hut. Berrien County Health Inspectors are expected to deliver final approval soon, paving the way for the cafe to officially open for business “very soon” according to Harper. Dialo’s first burst onto the scene just down the block from Cornerstone Chamber of Commerce over a four year run from 2000 to 2004. The cafe later departed for the hotel property that was once the Benton Harbor Holiday Inn at M-139 and I-94 for another four-year run until 2008. At that point Harper shifted his focus to his catering business and worked as a Sous Chef at the Point O’Woods Golf & Country Club in Benton Harbor. Now, he’s ready to pour his heart and soul back into the Dialo’s brand full time at the new diner. Sean Grey, a culinary program graduate from the Lake Michigan College hospitality program brings a great depth of knowledge and experience to the kitchen in his own right having served as a Sous Chef at both The Grille at Harbor Shores and the Hilton Garden Inn of Benton Harbor before signing on with Harper to develop the new diner. Both men say that thanks to the regular creation of a veritable feast with their grandparents growing up, “It’s in our blood to do this, and do it well.” The new Dialo’s Cafe will feature a little something for everyone according to Grey, and Harper adds there will always be daily specials on the card, including a nice full meal special for under $8 each day. The two promise a nice array of vegetarian options on the menu, as well as fish, chicken and barbecue As the restaurant’s tag line pledges, it will be “Food That’s Good For the Soul!” Look for Dialo’s to be open soon and you should find them in the house from 11am until 8pm Tuesday through Saturday, 11am until 6pm on Sunday and they plan to be closed on Mondays. Harper & Grey have nicely refurbished the small diner building with deep cleaning, fresh paint, a slight urban feel with corrugated steel accent panels on portions of the wall, and both table and booth space throughout. Meals will also be available for take-out service at the new diner. The two are looking forward to hiring new culinary students to help train them in the style of Dialo’s in order to “pass on the knowledge that we have to kids who want to get into the business themselves.”

The brick-lined streets of downtown St. Joseph have been known to occasionally spark a memory of Merry Olde England for visitors and residents alike. Such streets in the old country for decades were the bailiwick of a colorful gentleman they called The Town Crier. Armed with a signature hand-bell, the Town Criers of old were the chief means of communication with the townspeople, since many were illiterate in the days before moveable type was invented paving the way for written communications. In this advanced age when people voraciously seek information virtually at their fingertips, the cast and crew at Mid-West Family Broadcasting are essentially re-writing history today thanks to the brainchild of President & CEO Dave Doetsch who envisioned an “information aggregator” that would pull news and information from multiple platforms in the house, compiling it into a concise, single-source app for smartphone and tablet users delivering up-to-the-minute local coverage in all major sectors. As demand for the printed word in the form of traditional newspapers continues to decline, Doetsch wanted to provide a free, online, on-demand product that will even signal the user when new information arrives. Now, Doetsch and his colleagues have formally introduced to the marketplace a revolutionary free app available for both Apple and Android platforms at their individual stores, the Apple App Store and Google Play. Harkening back to the origins of highly localized information-sharing, the app is aptly named “The Town Crier Wire,” and it is now ready for your download free-of-charge. The Town Crier Wire brings to your handheld devices complete local coverage including all of the following categories: Local News Coverage from Michigan’s Great Southwest...Local Sports Coverage including high school, collegiate and major league teams with local followings...Local Business News culled directly from MoodyOnTheMarket.com... Local Event News as provided by Mid-West Family resources...

Closings & Cancelations for Schools, Businesses & Organizations due to weather or road conditions...Obituaries from area funeral homes...Even electronic versions of standard marketing inserts can be showcased. All Town Crier Wire content is created and generated by local news reports and local contributors, provided free of charge to the reader at all times. As Mr. Doetsch tells it, “I was having dinner with a buddy who works at Whirlpool and a number of his young co-workers were there talking with us. The topic of news arose, and they made it clear that the local news simply is not easily available on their smartphones, despite their desire to access it in that way. Similar comments reverberated around the room, and essentially, the idea was born.”

Not only is all of the information aggregated at your finger-tips, alerts signal the arrival of each new story, putting you a single click away from the full story inside the app. Once you’ve read the update, you can simply “turn the page” with a flick of your finger and read the next story from the headlines or close out the app and return to your business at hand. Even on smartphones, the fonts and typeface are very readable and the story line-up in each “section” is chronologically arranged so the newest stories are at the top and easily scanned. Photos accompany most story entries and wherever the story refers to “additional online information sources,” a touch of those links will take you directly to that additional resource at the touch of your finger. All existing websites from the Mid-West Family line-up will continue to provide comprehensive coverage for individual users, with The Town Crier Wire simply providing aggregation from within those sites for single-source access. Local, regional and national advertisers interested in marketing to the “subscriber” base of free users of the new Town Crier Wire app can contact their Mid-West Family marketing associate or General Sales Manager Bob Bucholtz at 269-925-1111 or via email at bbucholtz@wsjm.com.

See you Saturday, right here in MailMax!

Pat Moody
Morning Radio Personality
WSJM Radio
moody@wsjm.com
(269) 925-1111

Read more at www.MailMaxOnline.com

Read the full article at http://www.onlinedigitalmagazines.com/article/Moody+on+The+Market/2407984/291889/article.html.

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