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&#1c;&#1b;‡ conniecassidydance.com 1LOHV5G&#0f;6W-RVHSK&#0f;0, %DOOHW‡7DS‡-D]] OOHW ‡ 7DS ‡ -D Paper. News Good Your www.MailMaxOnline.com POSTMASTER: Please deliver on August 20, 2016 August 20, 2016 Volume 17, Ver. 34 Moody on The Market M oody Pat W hen you suffer from wan-derlust --the overwhelming desire to travel and explore the world --you can do one of two things: you can actually travel and explore the world... or you can help others to travel and explore the world. For Brittney and Jonathon Meier , they have elected to do both of those things as they put the finishing touches on their new Wanderlust Outfitters on the northern end of the central business district in down-town St. Joseph . The ornate, longtime Peoples State Bank Building which also was home for a while to the St. Joseph Today Welcome Center , is being trans-formed into an outdoor lover’s dreamscape ready to add in all sorts of gear for campers, hikers, travel-fans, and even those with an active lifestyle who just want to look the part with some awesome apparel to help craft the image. They are using barn wood planks reclaimed from Indiana barns dating back to the late 1800s and early 1900s. The old bank vaults will be pressed into action as unique changing rooms, and corrugated steel accents will enhance the hard goods part of the store. Wanderlust Outfitters is the brainchild of Brittney & Jonathon who bring more than a decade of retail and distribution experience to the sales floor after working in the tire industry and learning the ropes. The two actually met at Anderson University in South Carolina . For Jonathon, the return to Michigan’s Great Southwest is a homecoming of sorts. He is a Lakeshore High grad who was originally from St. Joseph and moved to Stevensville . Brittney hails from Monroe, Indiana just south of Fort Wayne . As avid backpack-ers, hikers and campers themselves, the Meiers have an absolute passion for the industry and hope to fill a gap in the market that they say is going unfilled. Currently, aficionados of the outdoor arena need to travel to South Bend, Grand Rapids, Holland or Kalamazoo to find the style of gear they will introduce to the local scene when the store opens next week. The couple took of a leap of faith, having learned well from mentors at their previous jobs, and are ready to showcase a broad array of apparel, gear, shoes and other things for fans of the great outdoors. New product shipments are arriving daily and will soon go onto the racks being installed by contractors finishing the rugged, but hip, new show-case. Brittney is excited to offer up quality gear and apparel from Marmot with tents, sleeping bags, back-packs and outerwear...with footwear from Merrel... Osprey , the gold standard for backpackers, and other brands well-recognized by outdoorsmen from Kuhl & Prana , and others. They have a goal to incorporate North Face product lines into their inventory, however they’ll have to earn that right as North Face only works with stores once they are up and running. The vibrant young couple also invites customers to self-identify those things and brands that they’d like to see carried in the shop as the store grows. Vendors are being lined up, and new ones will be under consideration going for-ward. They recently returned from trying out some of the new gear and product lines on and along the Pere Marquette River near Baldwin . They are passionate about the great outdoors themselves, routinely traveling throughout Michigan, Kentucky and Tennessee on backpacking, hiking and camping trips. Jonathon says Southwest Michigan is a great place to establish their new business due to the proximity of great forests, FUEL YOUR FITNESS AT THE RENAISSANCE CAFE SIGN UP BEFORE AUGUST 31, 2016 AND RECEIVE A $ 25 GIFT CARD TO THE CAFE! * What you put in your body matters. That’s why RAC team members, like Cafe Manager Tom Hyzny at the Renaissance Cafe, pack snacks, smoothies and everything in between with nutrients to help you make every second of your workout count. Call or see Member Services to get started today. *Monthly dues apply to all types of memberships. Offer cannot be redeemed for cash. Some restrictions apply. racbh.com | 269.927.1129 | 501 Graham Avenue, Benton Harbor, MI 49022 Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@mailmaxonline.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Martin’s Super Markets • Harding’s Friendly Markets • 2016 Football Schedules • Tractor Supply • Save-A-Lot Inserts may vary by Zip Code Continued on page 4

Moody On The Market

Pat Moody

When you suffer from wanderlust - - the overwhelming desire to travel and explore the world -- you can do one of two things: you can actually travel and explore the world... or you can help others to travel and explore the world. For Brittney and Jonathon Meier, they have elected to do both of those things as they put the finishing touches on their new Wanderlust Outfitters on the northern end of the central business district in downtown St. Joseph. The ornate, longtime Peoples State Bank Building which also was home for a while to the St. Joseph Today Welcome Center, is being transformed into an outdoor lover’s dreamscape ready to add in all sorts of gear for campers, hikers, travel-fans, and even those with an active lifestyle who just want to look the part with some awesome apparel to help craft the image. They are using barn wood planks reclaimed from Indiana barns dating back to the late 1800s and early 1900s. The old bank vaults will be pressed into action as unique changing rooms, and corrugated steel accents will enhance the hard goods part of the store. Wanderlust Outfitters is the brainchild of Brittney & Jonathon who bring more than a decade of retail and distribution experience to the sales floor after working in the tire industry and learning the ropes. The two actually met at Anderson University in South Carolina. For Jonathon, the return to Michigan’s Great Southwest is a homecoming of sorts. He is a Lakeshore High grad who was originally from St. Joseph and moved to Stevensville. Brittney hails from Monroe, Indiana just south of Fort Wayne. As avid backpackers, hikers and campers themselves, the Meiers have an absolute passion for the industry and hope to fill a gap in the market that they say is going unfilled. Currently, aficionados of the outdoor arena need to travel to South Bend, Grand Rapids, Holland or Kalamazoo to find the style of gear they will introduce to the local scene when the store opens next week. The couple took of a leap of faith, having learned well from mentors at their previous jobs, and are ready to showcase a broad array of apparel, gear, shoes and other things for fans of the great outdoors. New product shipments are arriving daily and will soon go onto the racks being installed by contractors finishing the rugged, but hip, new showcase. Brittney is excited to offer up quality gear and apparel from Marmot with tents, sleeping bags, backpacks and outerwear...with footwear from Merrel... Osprey, the gold standard for backpackers, and other brands well-recognized by outdoorsmen from Kuhl & Prana, and others. They have a goal to incorporate North Face product lines into their inventory, however they’ll have to earn that right as North Face only works with stores once they are up and running. The vibrant young couple also invites customers to self-identify those things and brands that they’d like to see carried in the shop as the store grows. Vendors are being lined up, and new ones will be under consideration going forward. They recently returned from trying out some of the new gear and product lines on and along the Pere Marquette River near Baldwin. They are passionate about the great outdoors themselves, routinely traveling throughout Michigan, Kentucky and Tennessee on backpacking, hiking and camping trips. Jonathon says Southwest Michigan is a great place to establish their new business due to the proximity of great forests, lakes, streams and other natural amenities that people travel here to experience. The couple has been working with multiple vendors to garner seasonal gear, which is a bit tricky considering they themselves are also already in the retail cycle searching for, and ordering, new things for the spring and summer of 2017. Nevertheless, they pledge to have a great showcase when the store launches a soft-opening next week with plans for a Grand Opening on the Friday and Saturday of the Labor Day weekend. Look for Wanderlust Outfitters to be in the house seven days a week when the shop opens for business. Initial hours, which may be adjusted by season, will run from 10am until 7pm Monday through Thursday, 9am until 9pm Fridays and Saturdays and Noon until 5pm on Sundays. When chatting with the Meiers I also met Jessica, the Assistant Manager, but they were still hiring for part-time sales associates and taking applications for those positions. You can learn more on their Facebook page by going to: www.facebook.com/wanderlustoutfittersoutdoor.

Wanderlust also has an Instagram account: @ WanderlustOutfittersOutdoor. Brittney says they chose the name Wanderlust because they love the adventurous and exploratory spirit that the word engenders since the official definition is “a strong desire to travel and explore the world.” Get ready to explore it with them, as opening day rapidly approaches.

Scott Schonschack is already a master sign crafter. However, like any entrepreneur with a head full of ideas, he knows there is much more that he can do for his clients, and he’s proving it through his latest business enterprise A&I Design Solutions headquartered in The Box Factory for the Arts. It’s kind of ironic that his new venture is literally yards from where Art & Image was born at the base of that same Broad Street hill years ago. Schonschack launched his newest enterprise at A&I Design Solutions back in mid-winter and about a month in, he discovered a very talented and artistic Graphic Designer and made him the new CEO of A&I. His name is Michael Finnigan. Michael burst onto the scene when he assembled a presentation for an industrial client who was knee-deep in a remodeling project very much in need of nice displays in the open air lobby of the business. Essentially, the team at A&I went all-in and produced highly creative ideas for multiple spaces and the client was ecstatic with the entire package of options and asked for everything to be put into action. When all of the gears fall into place, ideas can immediately hit the road running and that’s exactly what Scott and Michael aim for with every client they do work for. Scott says the technique is to inspire business owners to understand what their brand is all about. He says, “We walk with them in their environment, learn about their business, see the products that they are producing, and then come up with very specific ideas for spaces that need fresh ideas.” It is a perfect companion company to Art & Image, a production sign and display company. By branching off from the 25-year old parent at Art & Image, however, the revolutionary new start-up is looking to advance the possibilities of what can be done in the workplace everywhere. In today’s economy, businesses are growing rapidly, and with that in mind, A&I Design Solutions aims to heighten the business standard when it comes to brand identity by creating a cohesiveness that makes for strong brand loyalty. The new firm is all about environmental branding. Michael and his crew are passionate in getting to know the personality of businesses, promoting their brands in innovative ways with materials that are new to the local marketplace, and by providing clients with the customer service that has them returning time after time. Finnigan brings more than 25-years of multi-faceted design to the table in the pursuit of constructing a unique and effective environmental branding strategy. The firm has the power to energize stale businesses, inspire any employee and secure customer loyalty going forward. By helping companies increase the power of their brand, A&I develops and improves brand communication and in turn establishes an employee/ customer-friendly work environment. The services of A&I Design Solutions include: Environmental Branding…Graphic Design…Logo Design… Marketing…Signage & Wayfinding Design…Exhibit Design…and more. A&I Design Solutions anchors their design space at The Box Factory for the Arts at 1101 Broad Street in St. Joseph. Learn more about A&I Design Solutions when you go to their website: www.ai-designsolutions.com.

At 149 years old, the Berrien County Record of Buchanan is the third oldest newspaper in the state of Michigan and one of the top 10 oldest newspapers in the nation, but it might not live to see it’s sesquicentennial celebration year of 150. When Jessica and Randy Hendrixson purchased the venerable old journal last fall, they likely didn’t envision having to conduct a 50-day countdown to what could be their demise. The couple launched their Save the Berrien County Record Newspaper Legacy Campaign on August 10th with a goal of signing on roughly 2,500 new subscribers by October or face shutting the newspaper down completely. That means they need to sign up at least 50 new subscribers every day until the deadline...something they have fallen far short of thus far. In the first three days of the campaign, they managed to attract 19 total new subscribers. Ironically, the Hendrixsons place the blame for the impending doom on the good news of the falling foreclosure rate in Berrien County. In launching the save the paper effort they say, “Foreclosures have decreased in Berrien County by over 400-percent. So much so that county treasurer Bret Witkowski had to open a satellite treasury office in the Berrien County Courthouse located in Niles JUST to keep up with property tax payments.” The story continues, “Witkowski noted that the treasury office has made property tax payment arrangements with over 500 properties to keep the properties out of foreclosure. This program, along with many made possible through the Obama administration, financial lenders as well as state and private programs have been the driving force behind the record low numbers of foreclosures in our county in 2016.” Most businesses would find falling foreclosure rates to be a good thing, however, the Berrien County Record publishes 90-percent or more of the county’s foreclosure listings monthly and has for more than 20 years. As they write, “State and federal laws require foreclosure listings to be ran in a local newspaper for four consecutive weeks.” Essentially, those legal notices have provided more than 95-percent of the total revenue the newspaper has received each year for more than 20 years. Unless the paper can substantially increase revenues in other areas such as subscriptions and advertising, they will be forced to close the doors in October. That would put 14 local families out of work. Subscription rates run $40.00 for in-county and $45 for out-of-county subscribers. New subscribers can sign on by clicking the link below. The newspaper, first published in 1867, currently has subscribers in 36 states across the nation. Writing on day three of the campaign, Jessica Hendrixson said, “It makes me sad to think, there’s a chance, in the fall the BCR will not live to watch our football team run out onto the field, to watch the crowning of the next Miss Buchanan, and that mother’s will not be able to clip out the article of their child’s play and hang it on their fridge.” She’s not giving up without a fight however, as she and family members continue to print and dispatch hundreds of subscription cards and save the newspaper posters around the community. At the very top of the campaign the couple declared, “For our historic hometown newspaper to be ‘lost or wasted’ would be a shame, and as the owners, we will not go down without a fight.” Here’s the link where you can learn more and, perhaps, subscribe: bcrnews.net/subscribe/.

If you count yourself among those who have killer recipes for things like small baked goods, jams, jellies, salsas, preserves or anything else that you’re convinced would be the next “must have” items at a local Farmers Market, or just want to try your hand at being the next Ryan Thornburg or Martha Stewart, the crew at Cornerstone Alliance is ready to help you sort out what it takes to get there. Cornerstone’s Small Business Services team wants you to know that Michigan’s Cottage Food Law allows you to prepare and store certain foods in a home kitchen for sale to the public. The Small Business Services crew encourages entrepreneurs who are interested in business and food safety issues, as well as selling cottage foods safely and successfully to attend the Cottage Food Law-How to Operate from your Home Legitimately Workshop on Thursday, September 8, 2016 from 5:30pm to 7:00pm at the Lake Michigan College South Haven Campus in Room 143 at 125 Veterans Boulevard in South Haven. Mark Thomas is an Educator at the Food Product Center for Michigan State University in the Food, Agricultural and Bio areas. He will be leading the workshop, which will focus on key areas to help. Cost for this workshop is $20.00, and pre-registration is required. The deadline to register is Friday, September 2, 2016. A limited number of partial scholarships will be available for qualified Women’s Business Center at Cornerstone Alliance and Microloan clients. Click the link below for more information or email Dubelsa Mata at dmata@ cstonealliance.org or call 269-925-6100. Here’s the link: https://www.cornerstonewbc.com//calendar/index/classes.

That’s it for this week. See you Saturday right here in MailMax!

Pat Moody
Morning Radio Personality
WSJM Radio
moody@wsjm.com
(269) 925-1111

Read more at www.MailMaxOnline.com

Read the full article at http://www.onlinedigitalmagazines.com/article/Moody+On+The+Market/2562866/331688/article.html.

Connie Cassidy School Of Dance

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