eMailMax 09/24/16 : Page 1

ECRWSS Local Postal Customer Paper. News Good Your September 24, 2016 www.MailMaxOnline.com POSTMASTER: Please deliver on September 24, 2016 Volume 17, Ver. 39 Moody on The Market M oody Pat W hen I told you Roccy DeFrancesco Jr.’s “Renaissance Man” story last spring, I told you that in addi-tion to everything else that he was doing in his life and business, he was in the final stages of perfecting the perfect putter to help golfers of all stripes close every hole like a champion. Well...after more than two years of design work to perfect his plan, the putter is now available from a fully detailed website and ready to roll. DeFrancesco’s resume now includes Inventor of the Perfect Fit Putter --the golf industry’s only “fully adjustable” putter. He calls it the Perfect Fit Putter, because it allows you to always have the ideal loft of 4-degrees and the perfect lie, flat on the ground. He says that essentially it is the last putter anyone will ever have to purchase because it can immediately accom-modate any stance and delivers the perfect result. Roccy says that with the Perfect Fit Putter’s revolu-tionary design, golfers can easily and in a matter of seconds adjust the putter so it always has the optimal lie and loft angle no matter what stroke you employ. Most people don’t even know that there is such a thing as an optimal lie and loft, but if there weren’t, there wouldn’t be pros or fitting companies all over the place trying to charge big bucks to fit one to your personal stroke. Roccy’s website details optimal loft and why too little or too much will ruin your shot, but with his first-ever adjustable putter you can always perfect them. It’s a truly unique product and despite the fact that it costs him twice as much to manufacture the club in America , he insists on using local manufacturing talent from the area he grew up in and continues to live in. He flatly rejected everyone’s advice to make the Perfect Fit Putter in China because of his allegiance to American manufacturing , and what industry has done for our area. Local manufacturers helped him to machine the head and the parts that allow it to adjust, but he struck out on every front in finding any American company that makes shafts or grips, so he has to resort to foreign elements for those pieces, but the head and mechanism are what set the putter apart from all others in the first place and he pledges to con-tinue to make those here for so long as he retains ownership of the brand. While there are a handful of “adjustable” putters in the market, Roccy is confident that none are quicker or easier to adjust on the fly, making it “fully adjustable.” The Perfect Fit Putter will retail for $250.00, however because he’s proud of the locally made product, he is offering an initial discount for residents of Berrien County taking $75 off the retail price as a nod to the community he calls home. He lives in Benton Harbor and anchors his business suite in Benton Charter Township . Take a look at his comprehensive new website complete with instruction-al videos, details behind the concept, and even a short video on how to order the Perfect Fit Putter because you have options in shaft length, grips size and color, and even custom head colors for teams who would like to customize with school colors. It looks like a remark-able product and is totally fluid until you lock it into place for each situation that calls for a different adjust-ment. Take a look for yourself, and prepare to be impressed. Here’s the link for everything you ever Wood Porcelain “WOOD” Dog, sand & kid proof. 86 Wood-look choices Oak, ash, walnut, distressed & grey tones ™ÊVœœÀÃʈ˜ÊÃ̜VŽÊ˜œÜ]ʘiÜÊÈ»ÝÎÈ»ÊEÊn»ÝÎÈ»ÊÈâià /ˆiÊUÊ-̜˜iÊUÊ&#0a;>À«iÌÊUÊ,i“˜>˜ÌÃÊUÊÀi>Ê,Õ}ÃÊUÊ>À`ܜœ`ÊUʏ>ÃÃÊ/ˆiÃÊUÊ&#1d;>“ˆ˜>ÌiÊ
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œœÀÀÌ7œÀ`°Vœ“ Ó{ÈÇÊ-°Ê&#1f;£Î™Ê i˜Ìœ˜Ê>ÀLœÀ £É{Ê&#1f;ˆiÊ °Êœvʙ{Ê&#0d;݈ÌÊÓnÊ &#1d;œV>Ìi`ʈ˜Ê̅iÊvœÀ“iÀÊ/ˆiÊ&#1f;>ÀÌÊ Õˆ`ˆ˜} Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 • Martin’s Super Markets • Harding’s Friendly Markets • Fall Home Improvement Inserts may vary by Zip Code Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@mailmaxonline.com www.MailMaxOnline.com •www.facebook.com/eMailMax Continued on page 6

Moody On The Market

Pat Moody

When I told you Roccy DeFrancesco Jr.’s “Renaissance Man” story last spring, I told you that in addition to everything else that he was doing in his life and business, he was in the final stages of perfecting the perfect putter to help golfers of all stripes close every hole like a champion. Well...after more than two years of design work to perfect his plan, the putter is now available from a fully detailed website and ready to roll. DeFrancesco’s resume now includes Inventor of the Perfect Fit Putter -- the golf industry’s only “fully adjustable” putter. He calls it the Perfect Fit Putter, because it allows you to always have the ideal loft of 4-degrees and the perfect lie, flat on the ground. He says that essentially it is the last putter anyone will ever have to purchase because it can immediately accommodate any stance and delivers the perfect result.

Roccy says that with the Perfect Fit Putter’s revolutionary design, golfers can easily and in a matter of seconds adjust the putter so it always has the optimal lie and loft angle no matter what stroke you employ. Most people don’t even know that there is such a thing as an optimal lie and loft, but if there weren’t, there wouldn’t be pros or fitting companies all over the place trying to charge big bucks to fit one to your personal stroke. Roccy’s website details optimal loft and why too little or too much will ruin your shot, but with his first-ever adjustable putter you can always perfect them. It’s a truly unique product and despite the fact that it costs him twice as much to manufacture the club in America, he insists on using local manufacturing talent from the area he grew up in and continues to live in. He flatly rejected everyone’s advice to make the Perfect Fit Putter in China because of his allegiance to American manufacturing, and what industry has done for our area. Local manufacturers helped him to machine the head and the parts that allow it to adjust, but he struck out on every front in finding any American company that makes shafts or grips, so he has to resort to foreign elements for those pieces, but the head and mechanism are what set the putter apart from all others in the first place and he pledges to continue to make those here for so long as he retains ownership of the brand. While there are a handful of “adjustable” putters in the market, Roccy is confident that none are quicker or easier to adjust on the fly, making it “fully adjustable.” The Perfect Fit Putter will retail for $250.00, however because he’s proud of the locally made product, he is offering an initial discount for residents of Berrien County taking $75 off the retail price as a nod to the community he calls home. He lives in Benton Harbor and anchors his business suite in Benton Charter Township. Take a look at his comprehensive new website complete with instructional videos, details behind the concept, and even a short video on how to order the Perfect Fit Putter because you have options in shaft length, grips size and color, and even custom head colors for teams who would like to customize with school colors. It looks like a remarkable product and is totally fluid until you lock it into place for each situation that calls for a different adjustment. Take a look for yourself, and prepare to be impressed. Here’s the link for everything you ever wanted to know about the Perfect Fit Putter, including multiple short video presentations and the history of Roccy’s invention: www.perfectfitputter.com.

If you’ve seen the new building going up along M-139 just off of Pipestone Road in Benton Harbor and wondered what’s on the way, Michael Pantelleria has your answer. It’s a 5,000 square foot building which will not only be the headquarters for his construction and property management company, but it could also be the headquarters for your company as well.

The 30-year old Pantelleria owns and operates Pantelleria Construction Services & Property Management, a two-year old contracting firm that has been engaged in residential and commercial construction since the company was founded in the summer of 2014. Michael tells me that the building currently under construction will have four commercial bays anchored by his new offices and showroom. The remaining three bays will be available for lease and the sooner additional companies commit to space in the building, the more custom design work he can do for the space they are interested in. Pantelleria’s business will anchor the southern end of the building. He is carving out a 30-by-50 foot bay for his firm and a mirror image 30-by-50 foot bay is under construction on the northern end of the building, while the two center bays are designed to be 20-by-50 foot spaces. He tells me that the concept is similar to the commercial center erected by Williams Buildings on Red Arrow Highway in Stevensville. Pantelleria’s new building alongside Family Dollar could turn out to be the first of several buildings on that site depending on the demand for commercial space there, inasmuch as he has additional land available if the project turns into a hot corner. Anyone interested in Pantelleria’s space or his construction and property management services can reach Michael at 269-876-1381 at any time for information and price quotes.

The decision has been made and the search is on for what is being called “another star on the Biggby Nation flag.” Tara Walston is a bundle of energy waiting to recreate the magic that she and her partner Kim Zdybel have unleashed on Michigan’s Great Southwest through their Biggby Coffee franchise in South Haven. They confirmed recently with Biggby corporate officials from Lansing that their second Biggby franchise will be in the Benton Harbor area and will “absolutely include a drive-thru” service. The two entrepreneurs opened their first coffee shop with the crew from Biggby last spring, setting up shop in a new mini shopping center near the corner of Blue Star Highway & Phoenix Street built by Joe Wiltgen of South Haven. That site, at 330 Blue Star Highway, has been a huge hit since conducting their grand opening on April 19th. The South Haven Biggby is located across from Walgreens, but the new site in Benton Harbor is still in the research phase. In fact, Tara tells me that the new coffee shop could still be more than a year into the future depending on how their search goes as they try to “pinpoint the absolute best location” in the area. One thing is certain, however, and that is inclusion of a drive-thru service. Tara says, “Guaranteed -- 100-percent -- will have drive-thru service.” When they chose South Haven for their first Biggby franchise, Tara told reporters, “We wanted to bring Biggby to South Haven not only because of the amazing lakeshore community, but also to break that long stretch of highway between Chicago and Grand Rapids. That deserves a coffee break.” Looks like there are plans for a refill before you make your way to the state line. On the Biggby Nation site, Tara is also quoted as saying, “The opportunity to have fun, spread smiles, and share our passion for coffee is a wonderful thing!” Tara told me they are very excited to continue to build on their business model, and look forward to serving an even wider population in Michigan’s Great Southwest with their plans for a Benton Harbor shop. As her research continues...stay tuned for more on the future Biggby Coffee of Benton Harbor.

If the customer is king...and the customer prefers one-stop shopping...and the customer is in search of data on colleges and universities...then Lake Michigan College is ready to welcome you to your new kingdom called “College Night.” It’s essentially your chance to personally visit more than 60 colleges and universities in one room, in one night -- College Night. Lake Michigan College will host its annual College Night on Monday, September 26 on the Napier Avenue Campus in Benton Harbor. Those who attend the free event can meet with representatives from more than 60 colleges and universities throughout the Midwest. It’s a veritable one-stop shop for college-bound high school students and their parents, as well as returning adult students and even transferring community college students, who are all encouraged to attend. Doug Schaffer is Lake Michigan College’s Vice President of Student Services. He tells us, “Students have so much to consider when deciding on a college to attend. We try to make it easier by hosting over 60 colleges in one location, so students can get their questions answered without numerous road trips and hours of online research.” Among the participating schools are Andrews University, Central Michigan University, the College for Creative Studies, Ferris State University, Grand Valley State University, Indiana University-South Bend, Lake Michigan College, Michigan Technological University, Saint Mary’s College, Siena Heights University and the University of Michigan. College Night will be held from 6 to 7:30pm, on Monday, September 26th, in the Grand Upton Hall of The Mendel Center, which is located on the Benton Harbor campus at 2755 East Napier Avenue. Attendees are encouraged to register for the event in advance and you can accomplish that task at: www.LakeMichiganCollege.edu/collegenight.

It’s only appropriate that a classic retailer like Martin’s Super Markets would offer up a classic car show, and we all are the beneficiary of that great combination early next month. Martin’s Super Markets’ Stevensville store will host a Classic & Antique Car Cruise-In on Tuesday, October 4th -- an event that is free to both exhibitors and the public at large. In addition to classic and antique vehicles on display, and music of the 50s and 60s provided by Les Fairbanks, a dancing exhibition will be provided by The Village Squares. Also on hand will be various craft activities, a cake walk, and the opportunity to decorate a book bag with the Lincoln Township Library volunteer team. Martin’s themselves will host a Cookout for a Cause during the auto show, with donations benefiting United Way of Southwest Michigan. You can get a hot dog, chips and a beverage for just $2-bucks or a hot dog & drink alone for just a dollar. If you plan to showcase a car, please call Lisa Micunek in advance at 269-556-2030 for planning purposes. The Classic & Antique Car Show is also sponsored in part by 1st Source Bank with a branch in the Martin’s lobby. The Martin’s Super Markets chain was founded in 1947 and currently boasts 22 stores in Northern Indiana and Southwest Michigan. Make plans to join the fun on Tuesday, October 4th at 5637 Cleveland Avenue in Stevensville.

One of the most successful, and popular, business planning training series ever offered by the team at Cornerstone Alliance is returning this fall, and enrollment is currently underway. The comprehensive CORE Four programming covers a broad spectrum of issues critical to anyone aspiring to, entering into, or already beginning their own small business enterprise. The new series of classes will begin early next month. The Cornerstone Alliance Small Business Services team is offering the CORE Four workshop series beginning on October 8, 2016. The workshops teach aspiring and/or existing small business owners the information and skills they need in four fundamental or “CORE” elements of business planning: Success Planning, Marketing Planning, Cash Flow Planning, and Operations Planning. The over-arching fee is $150 for all four workshops. The Core Four workshop classes will be held from 9am until noon at the Western Michigan University-SW Campus in Room 2405 at 2785 E. Napier Avenue in Benton Harbor. The first workshop combines the first two fundamentals, Success & Market Planning into a single course, on Saturday, October 8th. Success Planning will be led by Margaret Adams, Manager of the Women’s Business Center at Cornerstone Alliance. Marketing Planning will be led by Whitney Behnke, Executive Director of St. Joseph Today. Cash Flow Planning will be held on Saturday, October 15th and will be led by Brian Bailey, owner of Oxi Fresh Carpet Cleaning, with a strong background in accounting & bookkeeping.

Operations Planning will be conducted on Saturday, October 22nd and again will be led by Brian Bailey. Cost for the four series workshops is $150.00 total. Pre-registration is required, and the deadline to register is Monday, October 3rd. A limited number of partial scholarships will be available for qualified Women’s Business Center at Cornerstone Alliance and Microloan clients. For additional information, click the link below or email Dubelsa Mata at dmata@cstonealliance.org or call 269-925-6100. Cornerstone Alliance Small Business Services provides technical, business, and financial assistance to small businesses with an emphasis on income disadvantaged and women- owned businesses. The Women’s Business Center at Cornerstone Alliance and Microloan Program are funded, in part, through a cooperative agreement with the U.S. Small Business Administration. Here’s the link for additional information: www.cornerstonewbc.com//calendar/index/classes.

That’s it for this week. See you Saturday right here in MailMax!

Pat Moody
Morning Radio Personality
WSJM Radio
moody@wsjm.com
(269) 925-1111

Read the full article at http://www.onlinedigitalmagazines.com/article/Moody+On+The+Market/2592984/340698/article.html.

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