eMailMax 8/28/2010 : Page 1

Sale Price Effective Monday, Aug 30 through Sunday, Sept 5 of St. Joseph Sale Dates: Aug 29 Thru Sept 4, 2010 Automotive Market Place CLASSIFIEDS Pages 14-18 ..Pg 9 Moody on The Market Pat Moody When the General Manager of a local busi-ness was recently confronted with yet another empty cardboard tube where a logical person would expect to find some semblance of a roll of toilet paper in the men’s room, he did what any self-respecting leader would do – he fired off an e-mail memo (complete with a photo of the offending roll) to the entire staff proclaiming, We Are Better Than This! That e-mail and the ensuing chuckles from staff members led to not only improved conditions, but a new company mantra for some members of the team. One thing led to another and the next thing you know…the phrase was etched in memories for-ever, commemorated on a custom designed T-Shirt. That’s the kind of entrepreneurial spirit and irreverence that led Rich Laskowski and Peggy Mack to create a whole new cot-tage industry for themselves called Deck Yourself Custom Apparel. Rich and Peggy met a number of years ago in the hallways of Mid-West Family Broadcasting when both worked as marketing consultants for the firm. Always looking for ways to supplement the expertise they were providing to their clients, the two ended up creating a sidebar business operating largely out of Rich’s St. Joe basement. Now, a few years later…even though Peggy re-located to upstate New York, and Rich elected to devote full time to his entrepreneurial drives, they have acquired comprehensive new equipment and software, completed the design of their website, and are going full tilt in the custom apparel, small sign and banner business. Working as partners, they both handle clients here and in New York, as well as other clients across the country. Deck Yourself, which tells the full story online at www.deckyourself.net , is a custom firm that specializes in smaller niche orders Continued on page 8 Please send your favorite horizontal photo with a brief description to MailMax at 2202 Plaza Drive, Benton Harbor, MI 49022 or email attached photo to Photos@FarAhead.com ATTN: MAIL SUBMISSIONS: If you would like your photo(s) returned, include a self-addressed, stamped envelope with your photo submission. Dr. Robert Flood Eye Injury -Glaucoma Dry Eyes -Infections Dr. Flood’s Vision Center BACK TO SCHOOL SPECIALS!!! Eye Exam*... (Normally $78) Hurry Before the Offer Ends $79 INCLUDES 3 MONTHS SUPPLY OF CONTACTS... CONTACT LENS PACKAGE* Complete Frame & Single Vision Lens Package* ONLY... $119 See Us Today For All Your Athletic Eyeware Needs 2603 Niles Ave., St. Joseph www.govision.com 269-926-7277 *Some restriction apply, with mention of ad for students of all ages including college and grad students $25 Your Good News Paper. www.MailMaxOnline.com Vote for Your Favorite Photo Caption Online! visit www.MailMaxOnline.com Insect Intersection This snapshot of summer shows four distinct critters enjoying the flower feast. Photo by Teresa Wozniak Aug 28, 2010 Postal Customer Benton Harbor, MI PERMIT NO.225 PRSRT. STD. U.S. Postage PAID POSTMASTER: Please deliver on Aug 28, 2010

Moody on The Market

When the General Manager of a local business was recently confronted with yet another empty cardboard tube where a logical person would expect to find some semblance of a roll of toilet paper in the men’s room, he did what any self-respecting leader would do – he fired off an e-mail memo (complete with a photo of the offending roll) to the entire staff proclaiming,<br /> <br /> We Are Better Than THis!That e-mail and the ensuing chuckles from staff members led to not only improved conditions, but a new company mantra for some members of the team. One thing led to another and the next thing you know…the phrase was etched in memories forever, commemorated on a custom designed T-Shirt. That’s the kind of entrepreneurial spirit and irreverence that led Rich Laskowski and Peggy Mack to create a whole new cottage industry for themselves called Deck Yourself Custom Apparel. Rich and Peggy met a number of years ago in the hallways of Mid- West Family Broadcasting when both worked as marketing consultants for the firm. Always looking for ways to supplement the expertise they were providing to their clients, the two ended up creating a sidebar business operating largely out of Rich’s St. Joe basement. Now, a few years later…even though Peggy re-located to upstate New York, and Rich elected to devote full time to his entrepreneurial drives, they have acquired comprehensive new equipment and software, completed the design of their website, and are going full tilt in the custom apparel, small sign and banner business. Working as partners, they both handle clients here and in New York, as well as other clients across the country. Deck Yourself, which tells the full story online at www.deckyourself.net , is a custom firm that specializes in smaller niche orders Where the client is looking for 25 to 50 shirts, or maybe 100. They can, and do, actually create single order shirts as well for people looking to keep an inside joke from the office alive and so on. Rich tells me that recently he created, by way of example, individual custom logo shirts for a Fantasy Football League contingent of just six men specifically to wear on their draft day. He beams with pride over the level of quality customer service that he and Peggy are dedicated to, insisting that they are structured to compete because they control set-up fees, charging you only one-set up fee for the life of your project, and keeping the same low price-per-shirt for everybody they deal with. You might very well have seen the handiwork of Deck Yourself in local establishments like La Perla, Port 412, Milda’s Corner Market in Harbor Country, The St. Joe Boathouse, and others.Utilizing state-of-the-art digital vinyl heat press processing, the St. Joe company creates t-shirts, polos, and other apparel that are soft to the touch and last the lifetime of the clothing.By keeping set-up costs in check, you are also able to afford a higher quality clothing product, as well. They are also inaugurating creation of small signs and banners for business owners, and they deliver everything directly to you upon completion. Check their website, or call Rich today at 269-357-3331.Whether you need custom polos for your entire team, or a handful of t-shirts with smart-aleck comments for a party…Deck Yourself is ready to take on your task today!<br /> <br /> If you’d like to follow in the footsteps of Rich & Peggy…the folks at the Cornerstone Alliance Small Business team are gearing up for their next couple of rounds of Core Four – The Business Planning Course. Targeted to entrepreneurs, the Core Four program is a 6-week immersion series hosted by the Cornerstone team at Western Michigan University’s Southwest Campus on East Napier in Benton Harbor. The next round is in registration right now, and will run from October 7th through November 11th. Classes meet every Thursday from 5:30 until 8:30pm for six weeks. You must register by October 4th by calling 925-6100. They are also taking registrations for classes running from March 3rd through April 17th at Western. Deadline for that series is February 25, 2011. Core Four walks you through planning a successful, market-driven, cash healthy, well-managed business. Space is limited, so sign on today.<br /> <br /> If you’re looking for a shorter term, money management opportunity, the Cornerstone Small Business team will host a one night session on Financing & Personal Money Management for Small Business on Wednesday, October 20th from 5:30 until 7pm. That class is also slated for the Western Southwest Campus at LMC. Contact Reyna at 925-6100 to register for the $10-class. Your deadline is Monday, October 18th. Check it out.<br /> <br /> Some time back I told you the story of Jim Sawatzki, the award-winning Producer who has been working on an hour-long documentary on the History of the Israelite House of David in Benton Harbor. Well,Nearly three-years into the making, former native son Sawatzki, who is a graduate of Michigan State University, will conduct free premiere showings of “A Compelling Curiosity,” locally. Those showings are scheduled for Saturday, September 11th at 2pm at the Benton Harbor Public Library, and that same evening at 7pm and again on Sunday, the 12th, at 2pm at the Lake Michigan College Mendel Center’s Hanson Theater.Copies will also be available. Jim’s work as a producer is seen regularly on PBS affiliates, and nationally on the A&E Biography channel. He is a Telly Award winning and Emmy-nominated producer and director.From those who have seen early clips, word is that the show is truly outstanding. To learn more, call the House of David Museum at 325-0039.<br /> <br /> St. Joe’s Dave Wolf inadvertently created a decidedly shorter masterpiece video of his own which will be aired on nationwide television sometime in November. Wolf, who operates the scoreboard at Dickenson Stadium at St. Joe High School, and has worked for WSJM Radio for longer than he is tall, managed to capture some priceless video during the 2010 Sportsfest Football Game in South Bend back in June. The event is a competition for outgoing high school seniors with four “teams” made up from Michigan, South Bend Metro, Indiana West, and Indiana East schools. Michigan and Metro were playing the final event of the tourney, with the winner taking the overall championship. The game was won by Michigan 17-14 on a field goal by Kicker Scott Gephart from Michigan Lutheran with 7-seconds left to play. After the game, the team was celebrating, and Gephart launched himself into the pile of players trying to land on top. His timing was a little off, inasmuch as the rest of the team quickly departed to gather for the trophy presentation. Scott missed the pile by a few seconds…and a few feet. It’s a great piece of video that will be appearing on an upcoming version of America’s Funniest Home Videos!<br /> <br /> If we learn more about the exact airdate… we’ll let you know. But, keep your eyes open for Dave and Scott’s few minutes of “fame and misfortune!” Speaking of “piling on,” it seems like the rumor mill is hard at it again in the case of Berrien Hills Golf Club. Chris Neuser bought the former country club five years ago amid widespread speculation that he was going to eliminate the club in favor of riverfront housing. To squash those rumors at that time, he pledged to keep the property as a golf club for at least five years. Now, he is being forced to re-dedicate that pledge because a lot of folks are once again predicting he will convert the property. Despite difficult economic times, Chris tells me that his primary goal remains to keep the local landmark golf club running for years to come, and they are already making plans for the 2011 golf season.<br /> <br /> While the club no longer serves daily meals, they have partnered with the Bistro on the Boulevard for event catering, with Anne Vonk as the professional event planner. Her husband Dave is the General Manager at Berrien Hills. To schedule an event, call Anne at 983-4518. For tee times, call 925-9002.<br /> <br /> Check out their new website at www.berrienhills.com. Another victim of rumor mongering is Hidden Pointe Fun Park. Park owners Bob and Sibyl Kish recently completed the purchase of the Playland Hall next door, leading to speculation that they had sold the park.<br /> <br /> Instead, they have expanded their complex to 8-acres, and they are working hard on some improvements, remodeling, and a new name for the hall coming soon. Stay tuned for more from these dedicated people working hard to earn your business.<br /> <br /> Congratulations to Leslie, Steve, Mikey and the crew at The Livery in the Benton Harbor Arts District. They have just rolled their business odometer past the Five Year Anniversary level, and they celebrated in style with 97-year old blues legend Pinetop Perkins and Willie “Big Eyes” Smith from the Muddy Waters Band. The incredibly popular microbrewery opened for business on August 19th, 2005 and they haven’t looked back since! Brew Master Steve Berthel Released at least half-a-dozen new beers for the occasion, some of which have been fermenting in barrels for a couple of years! Stop by and sample some of the new brews for yourself. Congratulations, kids! Great, great run…and going strong!<br /> <br /> September is National Preparedness Month, and IPC Print Services and the Berrien County Business Continuity Group is sponsoring a “Get a Customized Family Preparedness Guide for Free” event on Saturday, September 11th from 10am until 2pm at IPC’s main plant at 2180 Maiden Lane in St. Joe. It’s open to anyone, and in return for answering some basic preparedness questions, they will print a customized guide for each member of your family. If you’d like to go but can’t that day, call Richard Butterworth at 208-8893 and he’ll make arrangements to complete the guide at a later date for you.<br /> <br /> Three neighboring businesses in downtown Benton Harbor are teaming up for special Sidewalk Sales today, Saturday, August 28th from 11am until 2pm. Expressions Gallery, Ferris Music, and Millie’s Boutique are all neighbors in the 200 block of East Main Street, and they hope to see your smiling face to enjoy discounts of anywhere from 10 to 60-percent!<br /> <br /> On Tuesday, August 31st, plan to “Get Culverized” to benefit Berrien County Cancer Service! Grab a coupon from their office on Red Arrow Highway and plan to dine that night at Culver’s from 5 until 8pm at 4537 Red Arrow Highway in Stevensville.<br /> <br /> 20% of proceeds from coupon purchases that night will go to Berrien County Cancer efforts.<br /> <br /> Okay folks, you overwhelmed the planners for the Tri-City Market in Watervliet when I put out the call for vendors…now, get ready to shop it! Next Saturday, September 4th, St. Joseph Catholic School at M-140 and Lucinda Lane. Don’t miss it!<br /> <br /> Another Do Not Miss is the return of Jenna Mammina for JemFEST 2 at the St. Joe River Yacht Club on Labor Day Monday at 4pm. Tickets in advance are $12…or $15 at the door. Yacht Club members pay $10.<br /> <br /> Rain or shine…(and she will shine, as always)…don’t miss this great encore performance.<br /> <br /> It’s rapidly becoming a Labor Day Tradition!<br /> <br /> Today and tomorrow the 28th and 29th… it’s Round Barn Winery’s 18th Annual Harvest Party! 10983 Hills Road in Baroda.<br /> <br /> You can learn more online at www.roundbarnwinery. com.<br /> <br /> No more space! See you Saturday right here in MailMax!<br /> <br /> Pat Moody <br /> Executive Vice President of <br /> Cornerstone Chamber of Commerce <br /> pmoody@cstonealliance.org <br /> 269-925-6100 ext. 216<br /> <br /> <br /> <br /> <br /> <br />

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