eMailMax 03/25/17 : Page 1

ECRWSS Local Postal Customer See our ad on page 8 Paper. News Good Your www.MailMaxOnline.com POSTMASTER: Please deliver on March 25, 2017 Printed with soy ink on recycled paper March 25, 2017 Moody on The Market M oody Pat T he next manufacturing company to set up shop in Michigan’s Great Southwest could very well have German or Italian roots thanks to the diligence of the team at Cornerstone Alliance . Cornerstone Alliance President Rob Cleveland is fresh off of a week-long trip to Italy and Germany as part of a delegation for foreign direct investment in the United States under the banner of the European-American Investment Council , or EAIC . The group met with half a dozen manufacturers keenly interested in establishing facto-ries in the U.S. Cleveland was one of just seven dele-gates engaged in the journey, and the only one from the northern part of the country. The three other communities involved included two from Mississippi, and one each from Texas and Florida . Other mem-bers of the delegation included a site selector from Germany and the EAIC’s lead agent. Strategically, this was a timely and fortuitous window for the trade delegation. Cleveland says, “The bottom line was in every single meeting we had — in all ten of those meetings — the Trump administration came up.” The economic development expert says, “They are paying strict attention to two things: Corporate Income Tax and Trade Policy .” Fear of proposed new stiff tariffs that could be imposed on foreign trade exported to America has those companies con-cerned, but proactive. Rob says, “Those companies are looking to see if there’s going to be a pretty high tariff slapped upon their goods. They know they may have to come to the U.S. to do business, inasmuch as it may be less expensive for them to locate here rather than continue to export to the United States.” Cleveland’s opportunity to make the trip stems from their long-running membership in the German-American Chamber of Commerce , which is evolv-ing into the EAIC as they work to expand to more of Europe going forward. The EAIC is an invitation-on-ly group, and Cleveland says “You can’t just go join without being asked. Their criteria for inviting com-munities is, they need communities that have foreign direct investment, and know how to work with for-eign companies. They don’t want to take people to Germany who cannot deliver on what they say they will.” Since membership in the group is less than $1,000 a year, and part of the payoff is invitation to join trade delegations, attend events here and be exposed to European companies, Cleveland jumped at the chance. He tells me they spent three days in Italy, largely in the northern tier where that country’s manufacturing hub is anchored as well as to Luca and Verano before traveling to Germany for the next three days in Munich and Passau . Rob says, “We had ten meetings over the time we were there, six of which were with specific companies, and four meet-ings with trade delegations, chambers of commerce, foreign trade groups and others.” He notes that it is the law in those countries that companies have to join the chamber, and one of the chambers they visited had over 10,000 members. He says, “They (the chambers) really are the entry point for doing business in the U.S.” Cleveland says, “From a business perspective, FIND YOUR FOCUS NEW PERFORMANCE & WELLNESS PROGRAMS OPEN TO MEMBERS & NON-MEMBERS TRIATHLON TRAINING Get energized and train with our RAC Triathlete Stace on workouts designed to help you achieve new personal bests. TRIGGERPOINT ™ TRAINING Learn techniques to prepare muscles for exercise and recovery with our Specialists Becky and Taylor. Volume 18, Ver. 12 GET IN GOLF SHAPE Train your body and build a strong foundation with our Golf BioMechanist Libby and former LPGA Tour player Eva. TAKE CONTROL OF DIABETES Learn exercise routines that can help control your glucose and reduce risk factors with our Specialists Nisha and Doug. OH MY ACHING BACK Strengthen your deep stabilizing spinal muscles, posture and mobility with our Pilates Back Specialists to move and feel better. MENOPAUSE MANIA ® Burn some calories, boost your energy, build strength, relieve stress and laugh in our RAC Pilates-based program. racbh.com | 269.927.1129 | 501 Graham Avenue, Benton Harbor, MI 49022 Inserts & Promotions MailMax is a publication of Far Ahead Advertising, Inc. 2202 Plaza Drive Benton Harbor, MI 49022 Phone: 269.934.7522 FAX: 269.934.3297 email: publisher@mailmaxonline.com www.MailMaxOnline.com •www.facebook.com/eMailMax • Martin’s Super Markets • Harding’s Friendly Markets • DIRECTV • Harbor Freight • Stevensville Spring Section Inserts may vary by Zip Code Continued on page 8

Moody On The Market

Pat Moody

The next manufacturing company to set up shop in Michigan’s Great Southwest could very well have German or Italian roots thanks to the diligence of the team at Cornerstone Alliance. Cornerstone Alliance President Rob Cleveland is fresh off of a week-long trip to Italy and Germany as part of a delegation for foreign direct investment in the United States under the banner of the European-American Investment Council, or EAIC. The group met with half a dozen manufacturers keenly interested in establishing factories in the U.S. Cleveland was one of just seven delegates engaged in the journey, and the only one from the northern part of the country. The three other communities involved included two from Mississippi, and one each from Texas and Florida. Other members of the delegation included a site selector from Germany and the EAIC’s lead agent. Strategically, this was a timely and fortuitous window for the trade delegation. Cleveland says, “The bottom line was in every single meeting we had — in all ten of those meetings — the Trump administration came up.” The economic development expert says, “They are paying strict attention to two things: Corporate Income Tax and Trade Policy.” Fear of proposed new stiff tariffs that could be imposed on foreign trade exported to America has those companies concerned, but proactive. Rob says, “Those companies are looking to see if there’s going to be a pretty high tariff slapped upon their goods. They know they may have to come to the U.S. to do business, inasmuch as it may be less expensive for them to locate here rather than continue to export to the United States.” Cleveland’s opportunity to make the trip stems from their long-running membership in the German- American Chamber of Commerce, which is evolving into the EAIC as they work to expand to more of Europe going forward. The EAIC is an invitation-only group, and Cleveland says “You can’t just go join without being asked. Their criteria for inviting communities is, they need communities that have foreign direct investment, and know how to work with foreign companies. They don’t want to take people to Germany who cannot deliver on what they say they will.” Since membership in the group is less than $1,000 a year, and part of the payoff is invitation to join trade delegations, attend events here and be exposed to European companies, Cleveland jumped at the chance. He tells me they spent three days in Italy, largely in the northern tier where that country’s manufacturing hub is anchored as well as to Luca and Verano before traveling to Germany for the next three days in Munich and Passau. Rob says, “We had ten meetings over the time we were there, six of which were with specific companies, and four meetings with trade delegations, chambers of commerce, foreign trade groups and others.” He notes that it is the law in those countries that companies have to join the chamber, and one of the chambers they visited had over 10,000 members. He says, “They (the chambers) really are the entry point for doing business in the U. S.” Cleveland says, “From a business perspective,it was an outstanding trip, and one we will likely do again.” He adds, “We had the six company visits, which were outstanding, and I’d say we came away with three solid leads.” He likes the strategy involved, being the only northern U.S. community represented. He says, “We obviously have a very different story to tell than the folks from the south. They have some advantages, we have some advantages. One of the companies that we met with was a manufacturer, and through the chemical process of creating their product, they can’t be exposed to humidity. So, if you’re going to settle for the south, you’ve got to have a temperature-controlled facility, whereas, certainly if they’re in our neck of the woods, they don’t have to do that. That was certainly a benefit to us. In some of those situations, it really helped that we were the only community in the north to attend.” Another company Cleveland met with is interested in setting up a sales office of two or three people soon. He says, “We met the gentleman who would be moving here with his wife and kids, and he said he needed two things — access to an international airport with direct flights to Italy, and good schools for my kids.” As Rob says, “That’s right in our wheelhouse, right? So, we’re already following up with him.” One of the other companies told the trade delegation they will, unequivocally, be doing business in the U.S. in 2017, and will have a site selected before the year is out. Most of the others, however, weren’t that definitive, but Cleveland is already following up with the company planning to be here this year. Others were looking out to 2018 and 2019, but all have clearly understood, “They’re going to have to be here, doing it.” While everyone wants to win the next big manufacturing deal, Cleveland says the small delegation did anything but duke it out with one another. He says, “By the end of the week, we were all able to deliver one another’s five minute pitch.” All of the communities are east of the Mississippi, which allows companies looking to come here to eliminate a good portion of the country while prospecting. Cleveland says, “Ultimately, we aren’t sitting in Italy competing for projects. We’re sitting in Italy trying to understand from the company where the connection is.” He says our region likely has no shot at winning at least two of the projects, but they were there listening, learning, and then they would debrief among one another afterwards. Even in critical meetings like those with manufacturers looking to set up shop in the U.S., Cleveland says they were not talking about incentives or tax rates. Rather they were there to learn what the company’s needs were from buildings to schools and things like access to an international airport. Cleveland says, “There are some people who think it’s ridiculous to travel internationally, but we take this very seriously, it is strategic. These are 16-hour days, and it’s serious business. We aren’t going to go if we don’t think there is the potential to add value.” He admits, “It’s not something that we have the resources to do often, but we’re going to pick and choose and go, and I do think it is important that we are involved in foreign attraction.” There’s not much grass growing under Mr. Cleveland’s feet these days. He’s slated to hit New York next month to meet with sixteen site selection consultants. He says, “We’re always trying to make sure we have diversity,” meeting with companies on some occasions, site selectors on others, and concludes, “We’re trying to put different stones in different buckets, and to spread our resources wisely.” He was hired to do a job, and he’s doing it every day. From the work to help secure the recently announced $19-million expansion lab at LECO Corporation to his role on the Executive Committee for the KitchenAid Senior PGA Championship of 2018, there’s plenty to keep the engine running. Stay tuned.

After the former EspressGo coffee station along Red Arrow Highway just north of Glenlord disappeared, many folks wondered what was coming next. Williams Buildings erected one of their notable design platforms there, and now the owners are just about ready to swing open the doors. Eric and Sophie Bauchet of Stevensville are debuting The Great Lakes Center, a new professional space which they say is ideally suited for small business owners. The Great Lakes Center, located at 3985 Red Arrow Highway, is the spacious, new, blue steel-clad building which will make neighbors out of several tenants who find interest in settling there. Already neighbors to many commercial business ventures and restaurants nearby, the new Great Lakes Center also affords tenants quick and easy access to Interstate-94. There are three climate-controlled units currently available for rent by the Bauchets. Respectively, those units measure 48×30 for 1,440 square feet…a second 48×30 unit for 1,440 square feet, and a 48×20 unit for 960 square feet. Additionally, each space features a 14-foot tall overhead garage door, heating & cooling, as well as a handicap-accessible bathroom facility. The most notable feature of the new Great Lakes Center beyond the brilliant blue facade is the giant emblem of Michigan’s Great Lakes, which was meticulously carved from a vintage barn door salvaged from an historic farm in Rockford, Michigan near Grand Rapids. For additional rental details or general information on the creation and uses of the Great Lakes Center, you can contact the property manager, Marc Williams by phone at 269-470-8503.

We’ve all had a turn in the proverbial photo booth at a wedding, birthday party, anniversary, class reunion or some other auspicious gathering. It’s usually a great deal of fun and the pictures are typically either poignant, memorable, or simply downright goofy. Well, Kristy & John Sandmann of St. Joseph love the concept too, but they have discovered an entirely new way to share the fun of the moment in a more dramatic way and without the booth. The Sandmanns own and operate Reva’ Salon & Spa in the Southtown neighborhood of St. Joseph, and Kristy has become somewhat of an expert in the bridal business, having logged well over 100 weddings in the last year alone. She’s exceptionally proud of the work she and her team have performed in that arena, but they’ve always wanted to expand their services with an interesting new niche and now they have found it, not only for weddings and events but for business outings, corporate meetings and conventions and much more. While searching for the next great thing to marry to their bridal business, the entrepreneurial couple discovered the Selfie Station. It is a state-of-the-art, 21st century, Open Air Entertainment Center which offers the option of high-quality, booth-free photo services and immediately captures memories by uploading the resulting photos to social media, email addresses or by text messaging. Kristy says there is nothing else like it on the current local market, and in fact they are the only Selfie Station owners in the entire state of Michigan at the moment. The local version is being called Silver Beach Selfies and Kristy says “It is sure to be the hit of any event!” She says, “Nothing gets your guests talking and mingling and laughing like a selfie station. From the moment Silver Beach Selfies arrives, it is the life of the party. Providing entertainment, personalized photos, keepsakes and top-notch social media material.” The whole concept is centered on a “Red Carpet” feel allowing guests to step right up where silliness or seriousness (whichever the case) is performed and captured in seconds. Everyone gets a souvenir of the event as guests can print, text, e-mail or share photos instantly. Guests are duly reminded that the event organizer gets a gallery of all images at the end of the event. One awesome addition not typically offered elsewhere, Silver Beach Selfies can offer businesses the option of including their branding message, logo, or other tag line directly onto each photo taken, just as brides and grooms can brand the photos with their special day and date information and more. Other great options include green screen capabilities allowing your guests to put themselves virtually anywhere in the world, specialized backdrops, lots of props, creation of video messages, slow-motion videos, custom framing, online photo albums, animated GIFs, and you can even scribble, doodle or draw on your photos with light. It’s a veritable rolling movie studio guaranteed to keep your guests delighted, intrigued and having a blast at every event you host. You can see the capabilities, how it works, a gallery of photo captures, pricing information and how to arrange for Silver Beach Selfies to star at your next event by logging onto the Sandmann’s website through the link below. Kristy and John call Silver Beach Selfies “A picture taker, ice breaker, and memory maker,” from the get go www.silverbeachselfies.com. You can reach Silver Beach Selfies through the website, by phone at 269- 235-1128, or by email at silverbeachselfies@gmail.com.

The Lincoln Township Volunteer Corps has announced dates for Exit 23 clean up. They will take place on Saturdays April 22, July 22 and September 30. Volunteers will meet at the Lincoln Township hall at 8 AM on April 23 for the mandatory MDOT safety briefing and distribution of safety vests and trash bags. Volunteers must sign a township waiver/ release form if they have not already done so. Volunteers must wear long pants, long sleeve shirt, leather shoes, gloves and hat. If you’d like to volunteer, you can sign up to participate by calling the Lincoln Township Hall. Questions should be directed to Glenn Youngstedt at 269-861-0596 or the Lincoln Township Hall at 269-429-1589.

That’s it for this week, folks. Have a great weekend… and we’ll see you Saturday right here in MailMax, or online 24/7 at www.MoodyontheMarket.com.

Pat Moody
Morning Radio Personality
WSJM Radio
moody@wsjm.com
(269) 925-1111

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